Have you heard people use the term transactional email just as often (and in the same context) as a marketing email? Bet you have. Well, it’s not exactly correct because these two things mean contrasting goals and approaches. And, of course, different outcomes.
Have you heard about the perks of AMP for email and its revolutionary impact on the email marketing sphere? Time to get ahead of the competition!
Many factors go into creating a perfect sales email that gets opens and clicks. As for the ideal length, it can vary depending on the personal style, the subject matter, and the intended recipient.
Lead nurturing is a method of communicating with potential customers after they have shown initial interest in your software-as-a-service product. Use email sequences to allow your prospects to learn more about your software solution, making them more likely to purchase from you when the time is right.