Knowledge Base

Which template should you use for your next email campaign? Plain text or HTML emails? Take a closer look at them, considering deliverability, security, engagement, and beyond so that you can choose the best option for your email outreach.

Email marketing is still the most popular option for connecting, promoting, and boosting your product or service relevance. So, let's dive in and explore the key email KPIs you need to monitor to increase your ROI and supercharge your email marketing strategy.

Step up your email outreach strategies with 15 ChatGPT Email prompts (used by the Folderly team) and embrace the expanding AI market in 2023.

How will email outreach marketing change in 2023? Get ready and armed with recent statistics and bulletproof tactics to target perfect prospects twice as effectively.

How will the financial crisis of 2023 affect your business? Discover key predictions and advice on how to overcome them with profit! (Spoiler: Financial monsters become not so scary if you are two steps ahead).

Tired of losing potential sales? Belkins has you covered! Read our comprehensive guide on how to re-engage with lost leads with ease and secure more sales!

Lead nurturing is a method of communicating with potential customers after they have shown initial interest in your software-as-a-service product. Use email sequences to allow your prospects to learn more about your software solution, making them more likely to purchase from you when the time is right.

What’s so hard about writing a compelling call-to-action phrase? Well, if you don’t try hard enough, it can come off as corny, shady or bossy. In all these cases it will end up ruining the nice first impression you managed to build. Want to get your CTAs right? Then this post is for you!