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6 Email Marketing KPIs You Can’t Ignore in 2023
6 Email Marketing KPIs You Can’t Ignore in 2023

Email marketing is still the most popular option for connecting, promoting, and boosting your product or service relevance. So, let's dive in and explore the key email KPIs you need to monitor to increase your ROI and supercharge your email marketing strategy.

How to Use Email in SaaS Lead Nurturing
How to Use Email in SaaS Lead Nurturing

Lead nurturing is a method of communicating with potential customers after they have shown initial interest in your software-as-a-service product. Use email sequences to allow your prospects to learn more about your software solution, making them more likely to purchase from you when the time is right.

How To Write a Call-To-Action Phrase for Your B2B Email
How To Write a Call-To-Action Phrase for Your B2B Email

What’s so hard about writing a compelling call-to-action phrase? Well, if you don’t try hard enough, it can come off as corny, shady or bossy. In all these cases it will end up ruining the nice first impression you managed to build. Want to get your CTAs right? Then this post is for you!