Explore deliverability and learn how to fix spam, send email to right folder
Imagine trying to open a business without certificates. Or go abroad without papers. Sounds silly, right? Well, so does email marketing without proper email authentication protocols. They aren’t as complicated as they sound, we promise!
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Did you know that email deliverability and email delivery rate aren’t the same thing? If you did, great! If you didn’t, good thing you found this blog post.
Sender Framework Policy or SPF has become the greatest safety measure against spammers and spoofing. But when it comes to making and publishing an SPF record, many senders are still struggling with the basics. This post will help you accelerate your learning and, consequently, enhance your outreach.
Wow, is it Q4 already? It’s amazing how fast time can fly when you’re busy with solving email marketing issues. To make sure that you achieve your Q4 goals seamlessly, we compiled a list of practices that you must take into account.
High seasons mean lots of opportunities. So many offers, so many potential customers, so many juicy deals…and so many spam issues. Time to see how you can dodge them and go straight to engaging your prospects.
You have to watch out for innovative methods of building trust and improving your results. BIMI is the innovation that can give your email marketing a powerful boost while adding more credibility to your sender reputation. Let’s see how you can harness its benefits!
To opt-in or not opt-in? That’s not a question. Email opt-ins are necessary for successful email marketing. But how do you get your website visitors to opt-in without coming off as forceful or pushy? It’s not as hard as it seems as long as you plan things through.
Time changes everything. It forces you to pick new strategies, discard Plan A in favor of Plan B… Sometimes, it even makes you rewrite a template you worked so hard on. But don’t let it make you afraid of changes. Change is good, especially when you are ready and have some template-refreshing tricks up your sleeve.
When you hear “a DKIM record check”, you think “Wait, isn’t that something my recipients do?” You’re right, they do the checking. However, you can still make it a more pleasant experience for them by validating your DKIM record yourself and staying confident about its quality.
So, you’re getting ready for your first campaign. The list of email addresses you got looks delicious. But…have you verified it? You may think that all the addresses are active and valid, but it’s not always true. This is why you might need a second look and a good mail checker.
How important is it to warm up your domain? As important as defrosting your meal before you eat it or stretching your muscles before heavy lifting. After all, domain health is a thing, and in this post, we’ll tell you how not warming up your domain can damage its state.
No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.
Reputation is priceless. We work on it, we cherish it, we protect it. Domain reputation is no different in that regard, so let’s see what it’s made of and how you can work on it.
What do you expect to happen once your email reaches your recipients’ inboxes. Opens? Clicks? Replies? All these activities are encompassed by a single term “email engagement”. Can it be managed? Of course, this post will show you how.
Are you satisfied with your average email open rate? Do you feel like it should be bigger? Don’t waste your time on a guessing game! Use industrial benchmarks and some smart advice for email marketing pros to skyrocket your email opening rates!
Everything has a story. A message you find in your inbox can either tell you a good story or blow your mind. It all depends on the skill of the template writer. If you want to sharpen your cold emailing skills, we know how to help you get started.
Summertime is an opportunity to catch a break. Sales are slow, clients go on vacations…Why not let things go and relax? Because it can cost you your future campaigns. Heed these words of caution from Foldelry, so your summertime arrangements would work out splendidly.
What’s so hard about writing a compelling call-to-action phrase? Well, if you don’t try hard enough, it can come off as corny, shady or bossy. In all these cases it will end up ruining the nice first impression you managed to build. Want to get your CTAs right? Then this post is for you!
Rome wasn’t built in a day. A good email list can’t be built in a day either. However, the bigger your list, the higher are the chances of something going wrong. But worry not: With this post, you’ll stay informed and productive.
Cold outreach is much more than email templates. It also includes your behavior and your methods of getting attention. Neglecting these aspects can affect your reputation in a heartbeat. Want to make sure you have nothing to worry about? Then this list is for you!
Have you ever been blacklisted? Do you know how to check if your email is blacklisted and delist yourself? If not, it’s quite likely that you will end up having to perform any of these actions. But when the time comes, you’ll be ready…given that you read this post, of course!
Spam trigger words…it seems there is nothing you don’t know about them. However, spam trigger words come from spammers and spammers are getting craftier. So, it makes sense to explore the concept of spam trigger words and ways to avoid them.
Spam filters are scary. Sometimes it feels like they do everything possible to destroy your outreach. However, this isn’t true. Spam filters exist to protect your outreach and you. Your goal is to prove that you’re a sender, not a spammer. In this post, we’ll show you how you can do it.
Is it possible to generate several SPF records? The short answer is: No. The long answer is laid out in this blog post and will help you avoid lots of issues with your DNS records. So waste no time and dig right in!
No matter how advanced your spam testing tool or any other app is, it won’t be of any use if you don’t know the criteria for measuring email deliverability.
As you continue building your email marketing campaigns, you keep asking yourself, “What can I do to improve my deliverability?” The short answer is “Monitor, check and personalize.” The long answer is outlined in this blog post!
If you’re reading this blog, you’re already interested in improving your email deliverability. So without further ado, let’s explore this term and the fields it covers.
Poor email deliverability leads to financial losses, so the Folderly test will help your business to identify major issues and fix them. Read our new article to find out how to get excellent feedback on your email campaigns and maintain high opening rates.
For many inexperienced senders, “spam” is something that comes to their inboxes. However, in the world of B2B email marketing, “spam test” means much more — and if you want to succeed, you have to research this term properly.
In 2021, Google is going to provide a number of essential updates. Thus, you will need state-of-the-art technology to maintain excellent campaign results. Investigate the most effective email deliverability tests in 2021 to select the right tool for you.
Poor deliverability puts your business at risk of customer attrition. Apply these 17 tips to fix the issues and increase the engagement of warm leads.
There are many things to take into account when exploring email deliverability. We suggest starting with the basics — our list of the core email deliverability terms is here to help you out.
Email deliverability is good to have but hard to get. It doesn’t mean that you shouldn’t even try. Read this blogpost to find about your steps to better, improved deliverability.
