Folderly Blog
Knowledge Base
Explore deliverability and learn how to fix spam, send email to right folder
All articles
All articles
Email Deliverability
Spam Fix
Cold emails
Email Marketing
Blacklists
Being Merry With Your Prospects on Christmas
Being Merry With Your Prospects on Christmas

Jingle bells, jingle bells, jingle all the way…oh, wait, what about your clients and prospects? Do you keep nurturing them? Or should you just leave them alone? Christmas email marketing is tricky, but the most important part of it is to stay human. Luckily, it’s not that hard!

How to Prevent Emails from Going to Spam in 2022
How to Prevent Emails from Going to Spam in 2022

Email deliverability is crucial for your business; however, it requires a complex approach to your email outreach campaigns. A minor issue can make your super-valuable offer end up in a junk folder. So learn how to prevent your emails from going to spam in 2022.

Keep Spam Email at Bay With This Practical Guide
Keep Spam Email at Bay With This Practical Guide

How dangerous can spam email be? Are there secure means to protect your inbox from scamming messages and malicious links? How do you train your spam filters? You can find all the answers to your requests in our detailed guide!

3 Steps To Avoiding Email Spoofing Attacks
3 Steps To Avoiding Email Spoofing Attacks

Since 2020, scammers have become a lot nastier, launching spoofing attacks that toy with users' fears and security loopholes. But ill intent is to be fought, not tolerated - and we will help you safeguard your domain and data from spoofing attacks.

The Importance of Email Deliverability In the Sales Field
The Importance of Email Deliverability In the Sales Field

Despite the industry or niche that you aim your industry at, the primary goal is to generate more leads, increase service productivity, and become more profitable as quickly as possible. Countless marketing strategies are designed to help a successful vendor achieve the goal. Email deliverability practices are among the effective approaches that many have heard about but have a vague idea of what it is or how to apply it to the sales process.

The Art of Crafting a Perfect Cold Email Subject Line
The Art of Crafting a Perfect Cold Email Subject Line

One thing about emails is that if the strategy is not polished, the results will be appalling, and we know that you will not like that. One thing that will change your email marketing for the better is a great cold email subject line. We will teach it all to you in one article.

Why are My Emails Going to Spam?
Why are My Emails Going to Spam?

Are you sick and tired of seeing your email campaigns being dumped in the spam folders of your recipients? Do you know the three basic principles of keeping your deliverability rates high? Ensure only wanted contacts on your email list by using double opt-ins. What else? Find out in our new article!

3 Modern Email Security Threats You Should Know About
3 Modern Email Security Threats You Should Know About

The beginning of 2020 marked the new era of remote working, digital transformation...and cybercrimes. Phishers, scammers and hackers try their best to vulture vulnerable networks - the best you can do to protect yourself is to learn their new dirty tricks.

5 Tips on Becoming a Better Template Writer
5 Tips on Becoming a Better Template Writer

Writing perfect cold email templates is not about finding the perfect formula. It's about entering the right state of mind and being ready to learn something new. In this blog post, we'll share some tips on advancing your writing skills.

How to Handle Email Warm-Up for Cold Outreach
How to Handle Email Warm-Up for Cold Outreach

Are you about to start an email campaign? Haven’t you warmed up your email account yet? If you don’t know how to get the most benefit out of warming up your email account and prevent frustrating results associated with poor warm-up, check our new blog post.

How Not To Mess Up Your Domain Warmup
How Not To Mess Up Your Domain Warmup

How important is it to warm up your domain? As important as defrosting your meal before you eat it or stretching your muscles before heavy lifting. After all, domain health is a thing, and in this post, we’ll tell you how not warming up your domain can damage its state.

Email Authentication Made Simple
Email Authentication Made Simple

Imagine trying to open a business without certificates. Or go abroad without papers. Sounds silly, right? Well, so does email marketing without proper email authentication protocols. They aren’t as complicated as they sound, we promise!

All You Need To Know About an SPF Record
All You Need To Know About an SPF Record

Sender Framework Policy or SPF has become the greatest safety measure against spammers and spoofing. But when it comes to making and publishing an SPF record, many senders are still struggling with the basics. This post will help you accelerate your learning and, consequently, enhance your outreach.

3 Steps to Growing Your Email Opt-Ins
3 Steps to Growing Your Email Opt-Ins

To opt-in or not opt-in? That’s not a question. Email opt-ins are necessary for successful email marketing. But how do you get your website visitors to opt-in without coming off as forceful or pushy? It’s not as hard as it seems as long as you plan things through.

DKIM Record Check: Why Is It Important?
DKIM Record Check: Why Is It Important?

When you hear “a DKIM record check”, you think “Wait, isn’t that something my recipients do?” You’re right, they do the checking. However, you can still make it a more pleasant experience for them by validating your DKIM record yourself and staying confident about its quality.

Why Do You Need To Verify Your Active Email Address?
Why Do You Need To Verify Your Active Email Address?

So, you’re getting ready for your first campaign. The list of email addresses you got looks delicious. But…have you verified it? You may think that all the addresses are active and valid, but it’s not always true. This is why you might need a second look and a good mail checker.

What is a DMARC Record and Why Do You Need It?
What is a DMARC Record and Why Do You Need It?

No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.

How To Write a Call-To-Action Phrase for Your B2B Email
How To Write a Call-To-Action Phrase for Your B2B Email

What’s so hard about writing a compelling call-to-action phrase? Well, if you don’t try hard enough, it can come off as corny, shady or bossy. In all these cases it will end up ruining the nice first impression you managed to build. Want to get your CTAs right? Then this post is for you!

Building an Email List: What Can Go Wrong?
Building an Email List: What Can Go Wrong?

Rome wasn’t built in a day. A good email list can’t be built in a day either. However, the bigger your list, the higher are the chances of something going wrong. But worry not: With this post, you’ll stay informed and productive.

Top 5 Most Common Cold Email Outreach Mistakes
Top 5 Most Common Cold Email Outreach Mistakes

Cold outreach is much more than email templates. It also includes your behavior and your methods of getting attention. Neglecting these aspects can affect your reputation in a heartbeat. Want to make sure you have nothing to worry about? Then this list is for you!

Spam Trigger Words to Watch Out For In 2021
Spam Trigger Words to Watch Out For In 2021

Spam trigger words…it seems there is nothing you don’t know about them. However, spam trigger words come from spammers and spammers are getting craftier. So, it makes sense to explore the concept of spam trigger words and ways to avoid them.

Why Spam Filters Hate You
Why Spam Filters Hate You

Spam filters are scary. Sometimes it feels like they do everything possible to destroy your outreach. However, this isn’t true. Spam filters exist to protect your outreach and you. Your goal is to prove that you’re a sender, not a spammer. In this post, we’ll show you how you can do it.

How Does a Spam Test Work?
How Does a Spam Test Work?

For many inexperienced senders, “spam” is something that comes to their inboxes. However, in the world of B2B email marketing, “spam test” means much more — and if you want to succeed, you have to research this term properly.

Email Deliverability Tests to Watch in 2021
Email Deliverability Tests to Watch in 2021

In 2021, Google is going to provide a number of essential updates. Thus, you will need state-of-the-art technology to maintain excellent campaign results. Investigate the most effective email deliverability tests in 2021 to select the right tool for you.