The holiday shopping season in e-commerce stores is coming, and it’s time for inspiration. Black Friday campaigns are part of a holiday marketing strategy that relies on discounted sales to deliver optimal sales by increasing consumer traffic. Here are examples and templates in the Black Friday email campaigns that can help you increase sales.

There may be a situation when you invest so much time and money to create your email newsletter but the website you lead to from the email loads very slowly or does not load at all. Your website is a full-fledged part of the sales funnel it's important that no single user is dropped out. Let's find out how to choose reliable web hosting to make your website work efficiently and smoothly.

Mail merge lets you create documents and personalize them for each prospect. Discover how it works and how you can benefit from it to boost your business growth and catch the attention of your audience.

Spam trigger words meet the classification of entries that most users do not want to encounter in their email inboxes. Find out which words and phrases may prevent your email from reaching the inbox in the biggest list of pam trigger words compiled by Folderly.

How do you compose a cold email that triggers a client response? There are various approaches to the matter. Yet, Folderly experts know the most effective shortcuts, and we are willing to share them! Continue to the article to find out more!

Working with clients is an art you have to master constantly to make sure all of them are having a great experience using your solution. However, it's not a piece of cake to achieve. What are the common challenges of Folderly client's best practices? Let's listen to Dariia, the Head of Email Deliverability at Folderly.

Wow, is it Q4 already? It’s amazing how fast time can fly when you’re busy with solving email marketing issues. To make sure that you achieve your Q4 goals seamlessly, we compiled a list of practices that you must take into account.

How to write a follow-up email so the response rate skyrockets? What are the most common follow-up practices and professional tips? Read our expert article to discover all the answers.