Folderly Knowledge Base

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Email Deliverability
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Cold emails
What is a DMARC Record and Why Do You Need It?
What is a DMARC Record and Why Do You Need It?

No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.

Vladislav Podolyako 11m
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Know Your Benchmarks: Average Email Open Rate
Know Your Benchmarks: Average Email Open Rate

Are you satisfied with your average email open rate? Do you feel like it should be bigger? Don’t waste your time on a guessing game! Use industrial benchmarks and some smart advice for email marketing pros to skyrocket your email opening rates!

Vladislav Podolyako 7m
How To Write a Call-To-Action Phrase for Your B2B Email
Cold emails 24 Jun 2021
How To Write a Call-To-Action Phrase for Your B2B Email

What’s so hard about writing a compelling call-to-action phrase? Well, if you don’t try hard enough, it can come off as corny, shady or bossy. In all these cases it will end up ruining the nice first impression you managed to build. Want to get your CTAs right? Then this post is for you!

Vladislav Podolyako 6m
Building an Email List: What Can Go Wrong?
Cold emails 22 Jun 2021
Building an Email List: What Can Go Wrong?

Rome wasn’t built in a day. A good email list can’t be built in a day either. However, the bigger your list, the higher are the chances of something going wrong. But worry not: With this post, you’ll stay informed and productive.

Vladislav Podolyako 10m
Top 5 Most Common Cold Email Outreach Mistakes
Cold emails 17 Jun 2021
Top 5 Most Common Cold Email Outreach Mistakes

Cold outreach is much more than email templates. It also includes your behavior and your methods of getting attention. Neglecting these aspects can affect your reputation in a heartbeat. Want to make sure you have nothing to worry about? Then this list is for you!

Vladislav Podolyako 12m
Blacklisted? Let’s See How It Affects Your Email Deliverability
Spam Fix 10 Jun 2021
Blacklisted? Let’s See How It Affects Your Email Deliverability

Have you ever been blacklisted? Do you know how to check if your email is blacklisted and delist yourself? If not, it’s quite likely that you will end up having to perform any of these actions. But when the time comes, you’ll be ready…given that you read this post, of course!

Vladislav Podolyako 9m
Spam Trigger Words to Watch Out For In 2021
Spam Fix 03 Jun 2021
Spam Trigger Words to Watch Out For In 2021

Spam trigger words…it seems there is nothing you don’t know about them. However, spam trigger words come from spammers and spammers are getting craftier. So, it makes sense to explore the concept of spam trigger words and ways to avoid them.

Vladislav Podolyako 8m
Why Spam Filters Hate You
Spam Fix 27 May 2021
Why Spam Filters Hate You

Spam filters are scary. Sometimes it feels like they do everything possible to destroy your outreach. However, this isn’t true. Spam filters exist to protect your outreach and you. Your goal is to prove that you’re a sender, not a spammer. In this post, we’ll show you how you can do it.

Vladislav Podolyako 11m
How To Improve Your Email Deliverability?
How To Improve Your Email Deliverability?

As you continue building your email marketing campaigns, you keep asking yourself, “What can I do to improve my deliverability?” The short answer is “Monitor, check and personalize.” The long answer is outlined in this blog post!

Vladislav Podolyako 10m
How Does a Spam Test Work?
Spam Fix 23 Feb 2021
How Does a Spam Test Work?

For many inexperienced senders, “spam” is something that comes to their inboxes. However, in the world of B2B email marketing, “spam test” means much more — and if you want to succeed, you have to research this term properly.

Vladislav Podolyako 5m
Email Deliverability Tests to Watch in 2021
Email Deliverability Tests to Watch in 2021

In 2021, Google is going to provide a number of essential updates. Thus, you will need state-of-the-art technology to maintain excellent campaign results. Investigate the most effective email deliverability tests in 2021 to select the right tool for you.

Vladislav Podolyako 6m