Picking an email cleansing software isn’t easy when you consider the number of options on the market. Below, we’ll look at the essential features an email cleansing software should provide.

The number of email testing tools is growing by the day. If you struggle with defining the best service that the modern market offers – you have come to the right place! Useful and success-programmed deliverability tips come as a pleasant bonus to profit from!

Jingle bells, jingle bells, jingle all the way…oh, wait, what about your clients and prospects? Do you keep nurturing them? Or should you just leave them alone? Christmas email marketing is tricky, but the most important part of it is to stay human. Luckily, it’s not that hard!

What should you do if you hit SendGrid blacklist? How to avoid getting on any known denylist? These and many more important matters are closely reviewed in a comprehensive and informative SendGrid blacklist review. Don't waste a second and discover the nuances you had no clue about!

What is an Outlook blacklist and how can it affect your email mailing campaign? No matter how serious the consequences that a blacklist hides are, there are simple and effective ways to stay clear of it. Care to find even more helpful information? All the details are presented in an expert review composed by Folderly professionals!

Email service providers comparison has proved that there isn't a single perfect email deliverability tool. They are ten, and it's you get to know everything about them!

What is the main MailChimp blacklist avoidance strategy? How do you keep your email marketing campaign active and uninterrupted? You will find all the useful tips and related information well-described in the dedicated service review.

Email marketing ROI is easy to understand and increase. Believe us, we’ve been working with email marketing for ages. All you need is some time to explore, a bit of creativity, and lots of personalization.

Email deliverability is crucial for your business; however, it requires a complex approach to your email outreach campaigns. A minor issue can make your super-valuable offer end up in a junk folder. So learn how to prevent your emails from going to spam in 2022.

We wrote multiple blog posts about domain health. Now it’s time to give some love to the other half of your sending reputation - your IP address. Dig in and find out how it affects your email marketing and how to make the best choice for your campaigns.

Spam sign-ups aren’t as harmless as they may seem. Fake email addresses are dangerous for your email deliverability and sender reputation. Read on to learn how to stop spambots from hurting your business.

How dangerous can spam email be? Are there secure means to protect your inbox from scamming messages and malicious links? How do you train your spam filters? You can find all the answers to your requests in our detailed guide!

If spam is just unsolicited email, can it be dangerous? Cybercrime and identity theft are on the rise, and spam email is among the major culprits that dupe users into disclosing their personal data and sensitive information. Read on to find out more.

Since 2020, scammers have become a lot nastier, launching spoofing attacks that toy with users' fears and security loopholes. But ill intent is to be fought, not tolerated - and we will help you safeguard your domain and data from spoofing attacks.

If your email deliverability is low and email campaigns poorly reach your subscribers' inboxes, you need an email deliverability audit. Use our step-by-step guide to run an in-house audit and get your messages out of the junk folder.

Learn about mail exchange MX records, find out how to set them up, and use them to the full extent to improve your email deliverability.

Despite the industry or niche that you aim your industry at, the primary goal is to generate more leads, increase service productivity, and become more profitable as quickly as possible. Countless marketing strategies are designed to help a successful vendor achieve the goal. Email deliverability practices are among the effective approaches that many have heard about but have a vague idea of what it is or how to apply it to the sales process.

One thing about emails is that if the strategy is not polished, the results will be appalling, and we know that you will not like that. One thing that will change your email marketing for the better is a great cold email subject line. We will teach it all to you in one article.

Are you sick and tired of seeing your email campaigns being dumped in the spam folders of your recipients? Do you know the three basic principles of keeping your deliverability rates high? Ensure only wanted contacts on your email list by using double opt-ins. What else? Find out in our new article!

The beginning of 2020 marked the new era of remote working, digital transformation...and cybercrimes. Phishers, scammers and hackers try their best to vulture vulnerable networks - the best you can do to protect yourself is to learn their new dirty tricks.

Writing perfect cold email templates is not about finding the perfect formula. It's about entering the right state of mind and being ready to learn something new. In this blog post, we'll share some tips on advancing your writing skills.

We all get tired from time to time. It’s normal to feel exhausted due to information overload. However, what should you do when your recipients start running low on energy in the middle of your email marketing campaigns?

Have you ever thought about switching sales channels? Or abandoning email marketing in favor of another way of advertising your business? Social media marketing looks like it’s the new black. But is it? Let’s run some comparisons and find out!

Are you about to start an email campaign? Haven’t you warmed up your email account yet? If you don’t know how to get the most benefit out of warming up your email account and prevent frustrating results associated with poor warm-up, check our new blog post.

How important is it to warm up your domain? As important as defrosting your meal before you eat it or stretching your muscles before heavy lifting. After all, domain health is a thing, and in this post, we’ll tell you how not warming up your domain can damage its state.

Imagine trying to open a business without certificates. Or go abroad without papers. Sounds silly, right? Well, so does email marketing without proper email authentication protocols. They aren’t as complicated as they sound, we promise!

Did you know that email deliverability and email delivery rate aren’t the same thing? If you did, great! If you didn’t, good thing you found this blog post.

Sender Framework Policy or SPF has become the greatest safety measure against spammers and spoofing. But when it comes to making and publishing an SPF record, many senders are still struggling with the basics. This post will help you accelerate your learning and, consequently, enhance your outreach.

Wow, is it Q4 already? It’s amazing how fast time can fly when you’re busy with solving email marketing issues. To make sure that you achieve your Q4 goals seamlessly, we compiled a list of practices that you must take into account.

High seasons mean lots of opportunities. So many offers, so many potential customers, so many juicy deals…and so many spam issues. Time to see how you can dodge them and go straight to engaging your prospects.

You have to watch out for innovative methods of building trust and improving your results. BIMI is the innovation that can give your email marketing a powerful boost while adding more credibility to your sender reputation. Let’s see how you can harness its benefits!

To opt-in or not opt-in? That’s not a question. Email opt-ins are necessary for successful email marketing. But how do you get your website visitors to opt-in without coming off as forceful or pushy? It’s not as hard as it seems as long as you plan things through.

Time changes everything. It forces you to pick new strategies, discard Plan A in favor of Plan B… Sometimes, it even makes you rewrite a template you worked so hard on. But don’t let it make you afraid of changes. Change is good, especially when you are ready and have some template-refreshing tricks up your sleeve.

When you hear “a DKIM record check”, you think “Wait, isn’t that something my recipients do?” You’re right, they do the checking. However, you can still make it a more pleasant experience for them by validating your DKIM record yourself and staying confident about its quality.

So, you’re getting ready for your first campaign. The list of email addresses you got looks delicious. But…have you verified it? You may think that all the addresses are active and valid, but it’s not always true. This is why you might need a second look and a good mail checker.

No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.

Reputation is priceless. We work on it, we cherish it, we protect it. Domain reputation is no different in that regard, so let’s see what it’s made of and how you can work on it.

What do you expect to happen once your email reaches your recipients’ inboxes. Opens? Clicks? Replies? All these activities are encompassed by a single term “email engagement”. Can it be managed? Of course, this post will show you how.

Are you satisfied with your average email open rate? Do you feel like it should be bigger? Don’t waste your time on a guessing game! Use industrial benchmarks and some smart advice for email marketing pros to skyrocket your email opening rates!

Everything has a story. A message you find in your inbox can either tell you a good story or blow your mind. It all depends on the skill of the template writer. If you want to sharpen your cold emailing skills, we know how to help you get started.

Summertime is an opportunity to catch a break. Sales are slow, clients go on vacations…Why not let things go and relax? Because it can cost you your future campaigns. Heed these words of caution from Foldelry, so your summertime arrangements would work out splendidly.

What’s so hard about writing a compelling call-to-action phrase? Well, if you don’t try hard enough, it can come off as corny, shady or bossy. In all these cases it will end up ruining the nice first impression you managed to build. Want to get your CTAs right? Then this post is for you!

Rome wasn’t built in a day. A good email list can’t be built in a day either. However, the bigger your list, the higher are the chances of something going wrong. But worry not: With this post, you’ll stay informed and productive.

Cold outreach is much more than email templates. It also includes your behavior and your methods of getting attention. Neglecting these aspects can affect your reputation in a heartbeat. Want to make sure you have nothing to worry about? Then this list is for you!

Have you ever been blacklisted? Do you know how to check if your email is blacklisted and delist yourself? If not, it’s quite likely that you will end up having to perform any of these actions. But when the time comes, you’ll be ready…given that you read this post, of course!

Spam trigger words…it seems there is nothing you don’t know about them. However, spam trigger words come from spammers and spammers are getting craftier. So, it makes sense to explore the concept of spam trigger words and ways to avoid them.

Spam filters are scary. Sometimes it feels like they do everything possible to destroy your outreach. However, this isn’t true. Spam filters exist to protect your outreach and you. Your goal is to prove that you’re a sender, not a spammer. In this post, we’ll show you how you can do it.

Is it possible to generate several SPF records? The short answer is: No. The long answer is laid out in this blog post and will help you avoid lots of issues with your DNS records. So waste no time and dig right in!

No matter how advanced your spam testing tool or any other app is, it won’t be of any use if you don’t know the criteria for measuring email deliverability.

As you continue building your email marketing campaigns, you keep asking yourself, “What can I do to improve my deliverability?” The short answer is “Monitor, check and personalize.” The long answer is outlined in this blog post!

If you’re reading this blog, you’re already interested in improving your email deliverability. So without further ado, let’s explore this term and the fields it covers.

Poor email deliverability leads to financial losses, so the Folderly test will help your business to identify major issues and fix them. Read our new article to find out how to get excellent feedback on your email campaigns and maintain high opening rates.

For many inexperienced senders, “spam” is something that comes to their inboxes. However, in the world of B2B email marketing, “spam test” means much more — and if you want to succeed, you have to research this term properly.

In 2021, Google is going to provide a number of essential updates. Thus, you will need state-of-the-art technology to maintain excellent campaign results. Investigate the most effective email deliverability tests in 2021 to select the right tool for you.

Poor deliverability puts your business at risk of customer attrition. Apply these 17 tips to fix the issues and increase the engagement of warm leads.

There are many things to take into account when exploring email deliverability. We suggest starting with the basics — our list of the core email deliverability terms is here to help you out.

Email deliverability is good to have but hard to get. It doesn’t mean that you shouldn’t even try. Read this blogpost to find about your steps to better, improved deliverability.