Knowledge Base

There are steps that you can take to ensure IP blacklist removal. In this article, we’ll discuss what it means to have a blacklisted IP address, what the causes are, and what you can do about it. Read on.

Have you heard people use the term transactional email just as often (and in the same context) as a marketing email? Bet you have. Well, it’s not exactly correct because these two things mean contrasting goals and approaches. And, of course, different outcomes.

Lead nurturing is a method of communicating with potential customers after they have shown initial interest in your software-as-a-service product. Use email sequences to allow your prospects to learn more about your software solution, making them more likely to purchase from you when the time is right.

Which template should you use for your next email campaign? Plain text or HTML emails? While users’ preferences may seem to focus around images and interactivity provided by HTML formatting, tests reveal that plain text copy has better email deliverability.

If your cold emails are failing to convert, it is because recipients cannot relate to your emails. People are paying attention to emails that speak to them. If you want your cold emails to get a human touch, you should personalize them. Here is how you can write personalized cold emails that convert!

All businesses need robust sales processes in place to have a steady flow of leads, a professional team of marketers and reps, a well-defined ICP and BPs, and all the other elements that help prospects convert into paying customers

Does using cold email templates work for generating high-quality leads? It surely does if you follow certain rules of hyper-personalization and tailored outreach. How to keep your cold email campaigns buyer-centric through deep research find out in our article.

How well aware are you of the new trends in the field of email marketing personalization? Discover the primary trends and enhance your advertising process!