14 expert tips to improve email deliverability (+checklist)
Jan 25, 2023
17 min read
Email deliverability software
Email deliverability made easy
Folderly offers a one-stop-shop solution that covers all aspects of email deliverability. Boost your inbox rate, analyze email content, and maintain mailbox health - all in one platform.
Reach the Inbox with any email service provider.
Comprehensive solution
Maximize your email performance
Deliverability placement
Do recipients see my emails?
One common reason for poor email channel performance is deliverability issues. Low open and reply rates are often caused by a low Inbox Rate.
With Folderly's Deliverability Placement feature, you gain full visibility into where your emails land—inbox, spam, or other folders.
Spam triggers
Why do my emails end up in spam?
There are numerous reasons why ESPs (Email service providers) can filter your emails out of the primary folder.
Spam triggers is Folderly’s game-changing feature that pinpoints the precise reasons causing your emails to land in spam. No more guesswork, just straightforward answers & fixes to help keep your messages in the right place.
Email templates dashboard
Is my email template ready for sending?
Did you know that email content directly affects your deliverability?
With Folderly's Email Templates Dashboard, you can effortlessly create and manage custom email templates, analyze them for potential spam triggers and other issues that might negatively impact your delivery rates.
100% Inbox rate
How can I protect my sender reputation?
Folderly's advanced software creates positive interactions with your emails, ensuring they reach recipients' inboxes instead of being flagged as spam
With Folderly enabled, you can protect your email campaigns and achieve predictable results every time you send emails.
Supported ESPs
Folderly integrates via API and SMTP with major email service providers and supports custom providers.
Folderly’s approach
More than just software
Folderly’s team of experts has over 10 years of experience in email solutions. With every plan, you’ll receive assistance with:
Tech infrastructure set up, including DNS and authentication
Content recommendations
When you have 5+ mailboxes, your dedicated manager will ensure a comprehensive cycle of email deliverability care, including:
Onboarding support
Active domain and IP monitoring
Proactive resolution of deliverability issues & preventive care
Tailored advice based on our experience and best email practices
Dariia Leshchenko
Head of Customer Success
Award-winning solution
Customer success stories
Trusted by industry leaders
Run a quick domain health checkup
Conduct a no-cost domain health lookup. Find out your deliverability score in just a few clicks.
Run a quick domain health checkup
Conduct a no-cost domain health lookup. Find out your deliverability score in just a few clicks.
Folderly's use cases
Perfect match with the tools you already use
Outbound Campaigns
Email Marketing
Sending outbound campaigns? Here is what Folderly can do for you:
Identify why your cold emails aren't reaching the intended audience
Get more leads by landing your cold emails in your prospects' inboxes
Ensure sustainable growth of your open and reply rates by fixing your deliverability
Client interviews
Our clients say
Email Academy
Everything you need to improve email deliverability
It’s Your Email Deliverability Handbook
Keep this all-in-one email deliverability guide handy and reach the Inbox
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Frequently Asked Questions
What is email deliverability, and why is it important?
Email deliverability is the process of ensuring that emails successfully reach recipients' inboxes instead of spam or promotional folders. The growing volume of daily emails, projected to surpass 376 billion by 2025, makes getting into the inbox more challenging. Using an email deliverability platform like Folderly contributes to high inbox placement and helps achieve high email channel profitability.
What kind of businesses can benefit from using your email deliverability software?
Any business conducting email campaigns can benefit from using our email deliverability software. Folderly helps increase inbox placement and enhances engagement, making it suitable for businesses targeting sales, engagement, brand awareness, and building loyalty. Email marketing still has a potential ROI of $42 for every dollar spent, so it makes sense for every business to invest in deliverability.
How does your software ensure that emails aren't in spam folders?
Our email deliverability tool uses AI-powered automation and a human approach to optimize email campaigns. Folderly conducts technical setup and content analysis and provides tailored advice to make emails land in inboxes, ensuring 100% of emails are in the inbox and leading to improved campaign performance.
Does your software offer any kind of deliverability consulting or advice?
Yes, our email deliverability solutions include assistance from Customer Success Managers in setting up your tech email infrastructure (including DNS and authentication) and content recommendations. If you have 5+ mailboxes you also receive a comprehensive cycle of email deliverability care, from onboarding to proactive resolution of deliverability issues. Our Success Managers will provide expert guidance on best practices and strategies for improving email deliverability, ensuring that your campaigns achieve their objectives of sales, engagement, brand awareness, and building loyalty.
How does your software handle email deliverability for different industries (e.g., healthcare, finance)?
Folderly's email deliverability platform is designed to cater to various industries, including healthcare and finance. By understanding industry-specific regulations, requirements, and best practices, our platform tailors email deliverability solutions to optimize campaigns, achieve higher open rates, and ensure compliance with relevant industry standards.
Explore our system's full power for free!
Connect your first mailbox today and enjoy a free 30-day trial.