Powered-up Folderly 2.0: Bring Email Deliverability to New Heights

Powered-up Folderly 2.0: Bring Email Deliverability to New Heights

Vladyslav Podoliako
Jul 13, 2023
Reading duration
6 min

We think fast. We act fast. We commit. 

With this company’s value in mind, we are finally happy to introduce the highly anticipated release of the redesigned and powered-up Folderly 2.0. 

Our customer support team has been closely listening to clients’ needs throughout the year to allow the development team to tailor Folderly to your exact requirements. And, with Folderly 2.0, we have taken a significant stride towards becoming the ultimate one-stop email deliverability solution with a seamless user experience.

The new user-friendly dashboard, precise email deliverability score algorithms, enhanced template editor, and multiple accounts for team collaboration (spoiler: that's not all; keep reading) make Folderly an even more trusted email deliverability partner.

Without further ado, let’s meet Folderly 2.0!

FYI: This update was made thanks to our dedicated users ❤️ Thanks for sharing your feedback and opinions!

So, What’s New in Folderly 2.0?

First, let’s compare Folderly and Folderly 2.0 with the visual representation of the changes:

1 Pict (9)

+ Brand-new Folderly 2.0 feature

Accounts and Members
Create multiple accounts, add people, and assign roles.


Now, let’s take a detailed look at every new feature.

A brand-new interface without clutter

Implementing new tech solutions may be hard. But not Folderly.

A brand-new tool interface is designed to make email deliverability monitoring a breeze. Say goodbye to cluttered screens and hello to a clean and streamlined layout that enhances your workflow like never before.

What's included:

  1. Sleek and Minimalist Design: The clean layout lets you focus on what truly matters—optimizing your email deliverability.
  2. Effortless Navigation: Every feature and option is just a click away. Seamlessly move through the interface.
  3. Intuitive Buttons for a Smoother Experience: You'll find intuitive buttons strategically placed to simplify your tasks.  

01 Main (1)

Folderly score: new (more comprehensive) custom metric

We know how frustrating it is when your open and reply rates start to decrease, and you have no idea what has been done wrong or where to start. We're introducing Folderly's custom metric to evaluate mailbox health in a few clicks and give you a quick overview of your domain health, potential spam triggers, and best practices.

What's included:

  1. Comprehensive dashboard: A wealth of valuable information at your fingertips. Be aware of your domain's health score and quickly spot any changes before they become major problems.
  2. Upkeep progress bar: Stay on top of your game with a daily upkeep progress bar, ensuring your mailbox health is consistently optimized. 
  3. Statistics: Gain insights into the percentage of emails landing in the inbox, spam folder, and other folders, empowering you to take immediate action.

And, two exciting updates are on the horizon, scheduled for release already in the third quarter of 2023: Best Practices and Spam Triggers. These additions will further help you take care of your domain's reputation. 

Enhanced Template Editor

One of the leading reasons your emails land in spam is because of content issues. Folderly Template Editor is a powerful tool that helps improve the quality of your email templates with a few clicks. It analyzes email templates for spam triggers and provides recommendations for fixing them. 

Whether refining the content, previewing the final look, or saving the template effortlessly, the editor provides a robust set of tools to enhance the email creation process.  

Here's what's included:

  1. Real-time issue detection and suggestions: As you change your template content, the enhanced editor detects potential issues in real-time. It intelligently analyzes the content and highlights areas that may need attention (before they become the reason for a spam folder).
  2. Template name update and live preview: You can now easily update the template name directly within the editor. This feature allows for better organization and identification of templates.  
  3. Character Count and Estimated Reading Time: The editor now displays the number of characters in the template content, giving you better visibility into the length of their emails. Additionally, it provides an estimated reading time, allowing users to gauge how long it will take for recipients to go through their email.  
  4. Editing Capabilities for Plain Text and HTML Templates: The enhanced Template Editor offers comprehensive editing capabilities for plain text vs. HTML templates. You can seamlessly switch between the two modes, create and customize your templates according to your specific needs and preferences.

Whether refining the content, previewing the final look, or saving the template effortlessly, the editor provides a robust set of tools to enhance the email creation process.

03 Main

Enhanced Accounts & Members

The Accounts & Members feature is designed to provide you with greater flexibility and control over your team collaborations. Managing different projects or teams becomes effortless with the ability to create multiple accounts under your Admin profile. 

Here's what's included in this update:

  1. Create Multiple Accounts: You can create multiple accounts within your Admin profile. Each account functions as an independent entity, allowing you to effectively manage and collaborate within specific contexts.
  2. Manage People for Each Account: With the enhanced Accounts & Members feature, you can easily add and manage people for each account you create. This empowers you to foster collaboration and streamline management within dedicated spaces. 
  3. Three Available Roles: Within each account, three distinct roles are available, each with its own set of credentials: admin, editor, and viewer. Control the rights of every team member to keep your email deliverability management safe and sound.

The Next Chapter of Folderly’s Product Vision

This is only the beginning. In this economy of uncertainty, we don’t plan to stop and want to create the tool that becomes the one-stop solution covering all the aspects of email deliverability.

So, as we’ve already mentioned, the closest upcoming updates (already in the third quarter of 2023) are the Spam Trigger feature and Best Recommendations, which will become a part of our comprehensive Folderly score metric. 

What's after that? Stay tuned! We have many ideas to revolutionize the industry and become your one-stop email deliverability solution. 


So, Are You Ready To Try Out Folderly 2.0?

Imagine a world where your emails effortlessly land in the inbox, creating meaningful connections with your audience and bringing in new leads and profits. With Folderly 2.0 and further updates, that dream becomes a reality. 🚀

Vladyslav Podoliako
Vladyslav Podoliako
Founder & CEO
Vlad is a Founder & CEO of Belkins and Folderly, a series entrepreneur and investor with over ten years of management expertise in companies with 100 million evaluation. Vlad has years of experience building and growing service companies and SaaS startups in SalesTech and MarTech. He is skilled in creating successful businesses from the ground up and building top-notch teams that drive all ventures to the top of their industries.

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