Which template should you use for your next email campaign? Plain text or HTML emails? While users’ preferences may seem to focus around images and interactivity provided by HTML formatting, tests reveal that plain text copy has better email deliverability.
Today, we will discuss the notion of cold email outreach in great detail. Increase your open rates and response scores in no time and with little effort involved!
Have you ever wondered why some of your marketing efforts succeed and others fail? Well, outbound email campaign metrics might help you out here. Explore Folderly’s list of top measuring benchmarks and how they can assist you in increasing your income and getting to know your audience.