The email deliverability platform for fintech teams
Folderly diagnoses why your emails fail and fixes the root causes, so regulated, high-stakes outbound reaches the people who need to see it.
How our email deliverability platform accelerated performance for customers across our case studies
Financial email is filtered harder than anyone else’s
Fintech outbound runs into filters that most senders never meet. Anything touching payments, lending, crypto or financial advice draws extra scrutiny from providers and from the security gateways your prospects sit behind. The same email that lands fine for a project-management tool gets quarantined for you.
That scrutiny is not a reason to send less. It is a reason to be measurably clean: authentication that is exactly right, reputation that has never been dented, lists that contain only people who actually exist, and sending patterns that look nothing like the risky senders you are being compared against.
Warm-up does not get you there. It moves one signal, early, and it does nothing about the gateway rules and reputation history that decide whether a financial-services sender is trusted at scale.
How Folderly manages deliverability for fintech teams
Diagnose
We audit every layer that decides whether your email is delivered, including how the security gateways common in financial services are currently treating your domains. You get the specific reasons your email is failing, ranked by impact.
Fix
Your specialist corrects authentication, rebuilds damaged reputation, restructures sending patterns around what providers reward, and removes the list problems that keep re-triggering filters. Hands-on work by someone accountable for the outcome.
Monitor
Seed-based placement testing runs continuously across every major provider, so a change in how a gateway treats your domain shows up the day it happens rather than three weeks later as an unexplained drop in replies.
Compound
A clean, consistent sending history is worth more in a heavily filtered category than anywhere else. Managed continuously, your reputation becomes an asset that makes each subsequent campaign easier rather than harder.
What the platform covers
Authentication and DNS
SPF, DKIM and DMARC configured correctly and kept correct. In a category where receivers are already suspicious, an authentication gap is not a soft signal, it is an immediate reason to filter you.
Reputation monitoring and repair
Domain and IP reputation tracked across every major provider, with active remediation the moment a signal degrades. Financial senders get less benefit of the doubt, so drift costs you faster.
Inbox placement testing
Seed-based testing shows where your email actually lands, including behind the security gateways your prospects sit behind. Acceptance by a receiving server tells you nothing about what a gateway did next.
Email validation
Validation that checks ESP-specific filters and email protection tools, not just whether an address is syntactically valid. In regulated markets, emailing addresses that do not exist is a reputation problem you cannot afford.
Blacklist monitoring
Continuous monitoring across the blacklists that affect financial senders, so a listing is caught early and the underlying cause identified rather than guessed at.
A named deliverability specialist
One person accountable for your outcome, who knows how this category is filtered and does not need the context explained every time something changes.
Who this is for
Sales, GTM and revenue leaders
You own a pipeline number in a category where every send is scrutinised, and you cannot currently prove how much of your outbound is even arriving.
Fintech and financial services
Payments, lending, banking infrastructure, crypto and adjacent businesses running active outbound into inboxes that filter financial mail harder than most.
Deliverability is now a risk, not a nuisance
Placement has become unpredictable, or you are about to scale sending and would rather not find out the hard way how a financial-services domain gets treated at volume.
Folderly case studies
Discover Folderly customers’ success and see how best-practice infrastructure can unlock new levels of email marketing performance.
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(Up to 50 employees)
(Over 250 employees)
(50 to 250 employees)
(50 to 250 employees)
(Up to 50 employees)
(Over 250 employees)
How this compares to setting it up once
Most tools help you get set up. In a category this heavily filtered, what matters is what happens in the months after.
| What changes | The usual approach | With Folderly |
|---|---|---|
| Getting set up | You configure it once and hope it holds | We set it up, then keep it right as your stack changes |
| Knowing it works | You can see your emails were sent | You can see where they landed, including behind gateways |
| Being a financial sender | You are filtered like everyone else, only harder | Your sending is built to survive the extra scrutiny |
| When something breaks | You find out when replies dry up | You hear from us the day it starts slipping |
| Getting it fixed | Your team works it out from a dashboard | Your specialist fixes it and owns the result |
Supported ESPs
Folderly integrates via API and SMTP with major email service providers and supports custom providers too
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Folderly works with any sending architecture
Don't see your ESP on the list? Request a demo and we'll show you how Folderly can work with the tools you already use.
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Guides
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Data and proof
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Free tools
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