How a B2B Software Company Leafio Saves Clients with 98% Deliverability
43%
Open Rate
98%
Email Deliverability
Category
Cold Email Outreach
Industry
Software Development
Company size
Medium-sized Business (50 to 250 employees)
About Leafio.ai
Industry: Computer Software Development (B2B)
Leafio.ai is a computer software B2B company helping businesses optimize their daily routines. The company uses email channels mainly for cold outreach lead generation as well as daily communication with clients.
Breaking Point
The competitive computer software industry requires clear and consistent email communication for smooth lead generation. Leafio.ai started to see declining email deliverability rates. Their emails were landing in spam folders, decreasing lead generation, hindering communication, and impacting current client relationships. This posed a threat to their brand reputation, sales pipeline, and overall client satisfaction.
Key Needs
The company needed a reliable solution to ensure critical messages reached the right inboxes at the right time. Recognizing the need for a reliable solution, Leafio.ai turned to Folderly.
“Our main goal is to make sure that our emails reach the right people at the right time, and don’t end up in a spam box.”
Irene Kravc, Marketing Manger at Leafio.ai
Challenges vs Solutions with Folderly
|
Challenges |
Solution with Folderly |
|
Emails landing in spam (without any apparent reasons) |
Folderly customer success managers (CSMs) helped with a professional DNS setup tailored to the industry's standards, which immediately ensured smoother email deliverability. Then, Folderly continued running daily upkeep, giving a detailed list of found spam triggers. |
|
Lack of deliverability data |
Daily automated deliverability monitoring within Folderly platform & a detailed dashboard with spam score, and a full list of spam triggers explained |
|
The lack of knowledge about deliverability standards |
Deep understanding of spam filters and best practices gathered by Folderly experts (including specific requirements relevant to the computer software industry). Plus, Leaf.io has real-time assistance from Folderly deliverability experts to address any issues promptly. |
Key Results with Folderly
“Since implementing Folderly, we have experienced a significant improvement in email delivery. Our messages switched to the right inbox at the right time, instead of being marked as spam, and this greatly enhanced our communication efforts and reliability”
Irene Kravc, Marketing Manger at Leafio.ai
-
Deliverability rates up to 98% (as well as performance of campaigns)
-
Professionally setup DNS settings
-
Saved clients due to emails being delivered on time
-
Predictable inbox placement
-
Ensuring safe email outreach scalability
Other Things Endorsed by Client
|
❤️ No problems with sending hundreds of emails daily |
❤️ Saved time for team |
No more misunderstandings with clients due to safe deliverability |
❤️ Reliability |
Lessons Every Business Can Learn
Leafio.ai's story is a powerful reminder: a comprehensive approach to email deliverability is the only way to ensure inbox placement. While Leaf.io may occasionally encounter an isolated spam placement, Folderly's proactive monitoring and immediate intervention ensure these instances are swiftly resolved, maintaining their exceptional deliverability record.
Take It From Our Client
Lastly, we offer you to watch this client interview to hear everything from our client ❤️