Folderly as an Instantly Alternative to Level Up Your Deliverability

Vladyslav Podoliako
Aug 29, 2023
Reading duration
8 min

With 80% of customers preferring to be contacted via email and cold email outreach growing in scale, you might want to invest in a one stop-shop solution to ensure every email you send lands in the inbox. 

But how do you choose the perfect solution available on the market? How do you ensure it meets all your needs? Well, considering potential email outreach revenue with 100% email deliverability, your worries are absolutely reasonable.  

Instantly rushes in, promising you 10x more leads, meetings, and sealed deals. However, as the solution offers scaled outreach, effective warm-up techniques, and cold outreach personalization, not everyone is completely elated with Instantly. Limited integrations, a lack of tools for technical setup, and other limitations. Most outreach experts prefer sustainable deliverability solutions that fix email deliverability in the long term.

If you’re in the same boat, take a look at these Instantly alternatives as we compare two popular solutions, considering both their strengths and weaknesses.

Why Choose an Instantly Alternative?

Instantly is known as a solid tool for warming up (*preparing your domain for cold outreach*), outbound reach and analytics. But if you don’t see yourself using a lead finder a lot and experience deep problems with email deliverability that can’t be solved with Instantly, you might think of choosing an alternative.

The most common reasons why should you consider alternative to Instantly include:

Limited email deliverability fix tools

Okay, let's start with the most important reason. Unfortunately, having a highly qualified contact list, perfectly created email content, and automated warmup are not enough to achieve 100% email deliverability. You may find Instantly lacking spam triggers detection at all stages of setting up your email outreach.

Steep learning curve

If you are new to the field, the platform may not be the easiest to decipher and make use of. Some features appear to be hidden, so you'll have to contact customer support to help locate every function you require.

Lengthy response time

As you initiate a support session, it may take the team a little while—up to 30 minutes—to get back to you. This may be a critical disadvantage if you are in a rush.

Limited pricing policy

Instantly isn't the cheapest option in the market, considering the limited functionality. You might want to find other premium-priced solutions, which have more customizable pricing plans or all-inclusive offers that pay off better in the long run.

Lead filtering

While Instantly presents a reliable lead filtering feature, it is slightly overcomplicated since you must enter the whole campaign before locating the lead you are interested in. Those who want to search multiple leads manually find the process cumbersome.

Slower analytical update

Whenever you choose to update your list, the system may take a while to catch up with the updates. Thus, the analytical component of the service may seem a tad slower at times.

Limited integration net

While Instantly provides swift connections to a range of handy online tools, it may appear slightly limited as opposed to the same-aimed solutions. Besides, you might want to connect Instantly to your custom ESP, and find it impossible to do.

Instantly Alternative: Folderly Vs. Instantly

Folderly is a professional email deliverability service able to boost your deliverability score from as low as 15% to as high as 98% when you connect your domain and request email deliverability fix. Since both solutions present a whole variety of features tightly intertwined with cold email outreach, let's figure out their similarities and differences together!

  Folderly Instantly

Emails Placement Analysis & Scoring

Comprehensive email deliverability score analysis that covers the inbox rate, spam triggers, and best practices to deal with any arising issue.  

01 Main (1)

Spam fix

More than a mere automated warm-up process: a small number of emails is sent to hand-picked contacts ensuring 100% response. Regular spam fix for ensured domain reputation and sender score.

Spam Fix

A fully-automated warm-up solution with an impressive pool of 200K+ real human accounts.

Screenshot 2023 08 31 at 12.24.59

Email validation Helps to keep your lead lists clean and validated.
Tech infrastructure Proper DNS and authentication check-up and setup. 
Templates Management

Custom email template management. Real-time problem detection. Spam-free email copies.

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Campaign Builder available. Variables, sequences, and smart scheduling included. But no Template Management
Screenshot 2023 08 31 at 12.33.26
Inbox rotation Add all sending accounts to one campaign and rotate them between different accounts.
All Spam Triggers Detection Folderly provides the overview of all spam triggers so you know know why your emails land in spam. Get get detailed information about the trigger and a solution.
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Team management

Seamless cooperation experience for the team. Invite new team members and assign /update roles (Admin, Editor, Viewer).

Screenshot 2023 08 31 at 12.36.51

Free Trial 30-day free trial available 30-day free trial available

All major email service providers +
custom email providers are supported via SMTP
or API.

Integrates well with such tools and providers as Gmail, Yahoo, Zappier, Slack, Active Campaign, and more.

The highly professional and responsive team is topped with a personal dedicated customer success manager (5+ accounts)

Responsive Live chat support available.

5 ⭐️ on  G2

4.9 ⭐️ on G2

NB ❗️
FYI: In this comparison, we consider email deliverability criteria exclusively. Instantly have other outreach scaling features not mentioned here, because they are not related to improving your sender reputation.

When Should You Use Instantly?

✅ You belong to the B2B sales representative sector. If you want to enhance your marketing efforts and automate your cold email campaigns so that as many clients as possible are contacted at once, Instantly can help you succeed with the task (especially when it comes to scaling). 

✅ You want to locate and validate more leads. The service aims at multiplying your lead generation efforts, meetings, and sealed deals by 10. All due to the scaled outreach, unlimited sending accounts, and effective warm-up routine topped with reliable AI assistance and proper email verification.

✅ You are packed with enough industry experience to figure out a multi-layered service. Instantly is a great cold emailing solution if you have a team of infrastructure professionals at hand or you know how to work your way around the tech component of the service.

✅ You want to connect all your sending accounts to a single campaign. There's no need to create different campaigns for different sending accounts with Instantly. You can connect them all and rotate them at will.

Why Should You Use Folderly?

✅ You want to spike your email deliverability stats. Folderly is a service packed with tools and insights directly related to the factors that affect email deliverability. The solution will allow it to optimize the current stats so your emails don't miss a primary inbox. 

✅ You wish to dive deeper into the email campaign stats. Folderly is known for its detailed reports that uncover such precise stats as open rates, click-through rates, bounce scores, spam complaints, and more.

✅ You want to maintain or boost your sender score. Folderly assists in monitoring and managing your sender reputation, helping you avoid being flagged as a spam sender by most blacklists and ISPs.

✅ You require professional advice on how to spike your email marketing efforts. Folderly experts will help you stay compliant with any known strategies and regulations. Moreover, a personalized strategy and best practices will point your business in the right direction.

You seek professional consultation. You don't have to commit to the service to inquire about expert consultation in times of need. Besides you can also test the solution with a 30-day free trial available.

✅ You want to save time and resources. By leveraging Folderly's tools and insights, you can save time that would otherwise be spent manually diagnosing deliverability issues and monitoring email campaigns.

✅ You want to have 100% control of where your emails land. With deep spam fix, spam triggers detection at all levels, and best practices, you can stay assured that no issues go unnoticed.

So, Long Story Short: Is Folderly the Best Instantly AI Alternative?

As a Folderly team, we would subjectively answer "YES" (without any hesitations).

You, however, get to make the call. Think about whether you want to maximize your reach without worrying too much about your primary inbox, or whether you want to boost your deliverability rates first, ensure 100% inbox placement, and worry about lead generation next. 

Don't rush to give an answer. Think about the benefits and drawbacks, features, and options you have. Only you know what your business needs.

The main question you should ask yourself: What is the state of my email deliverability right now? If I have more leads and want to scale, am I 100% sure that my domain reputation is solid? If you see that your email deliverability needs to be more stable, definitely opt for Folderly.

If you feel like you're missing some key piece of knowledge, feel free to contact Folderly's support team at any time for a free consultation, or better request a demo to get all your questions covered and see whether your business and Folderly are the best fit possible.

It is always a good idea to test the waters, and Folderly's free trial allows you to do just that. Simply connect your first mailbox today to start your free 30-day trial. There are no commitments, so enjoy the trip and see if it satisfies your email deliverability fix goals.


Does Folderly and Instantly offer a free trial period? 

Yes, both apps offer a free trial period of 30 days. You can sign up and get access to all the features to see which one is the best fit.

What are the pricing policies at Folderly & Instantly?

Folderly presents a one-for-all payment option that starts at $200 per month/mailbox. If you want to connect multiple mailboxes, you will have to pay for each separately. Such an approach ensures that each client is treated equally and has access to all the service's features.

You can opt for a 30-day free trial to test the waters and see if the tool satisfies your needs and preferences. As you go over 5+ accounts with Folderly, you'll be assigned a personal success manager to boost your marketing efforts even further.

Instantly has two pricing plans to choose from. They differ in terms of price range and the features they cover. The cost varies between $37-$97 a month. There's a free trial to benefit from available. You can access the tool for a month free of charge.

Why should you consider an Instantly AI alternative?

While Instantly is a reliable cold outreach solution, it may lack necessary features concerning email deliverability, tech infrastructure, mailbox health, and other areas. Thus, you may want to consider an effective alternative that covers the missing pieces and presents additional perks in the form of regular and dedicated inbox maintenance and professional consultation.

What is the key difference between Folderly and Instantly?

While Instantly is concentrated primarily on automated warmup (which is not reliable from the long-term perspective), Folderly takes a more comprehensive approach to email deliverability, which includes manual warmup combined with other inevitable parts of inbox placement (technical setup, content fix, etc).

Vladyslav Podoliako
Vladyslav Podoliako
Founder & CEO
Vlad is a Founder & CEO of Belkins and Folderly, a series entrepreneur and investor with over ten years of management expertise in companies with 100 million evaluation. Vlad has years of experience building and growing service companies and SaaS startups in SalesTech and MarTech. He is skilled in creating successful businesses from the ground up and building top-notch teams that drive all ventures to the top of their industries.

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