The open rate is one of the most important metrics for tracking the effectiveness of your email campaigns. It allows you to monitor the success of mailings and identify weaknesses in them. A low open rate means poor subscriber engagement. That's when you need Folderly help.
About Slash
Slash is a Venture Studio from Singapore with two main activities: the company builds investment startups and also provides software consulting. Their services are used by top brands in Europe and Asia. The industries they cover include practical AI, GIS, blockchain, and many more. Slash hubs are located in Singapore, Armenia, Cambodia, Bali, and other well-known towns across the globe.
Challenge
The breaking point for the outreach team was the time when the Singapore-based company realized that the pre-sales activities are not giving the expected results because of the deliverability. So, they understood that there is a need to find a proper method, way, and toolset to increase this index. And then they found Foldelry which now helps the company a lot.
Lesson
The outreach team was very excited to have this specific tool in the arsenal because without Folderly the company won't be able to scale and basically give a lot of input to the sales funnel. Daniel Soghoyan, who is a Head of Growth at Slash, says that the results are impressive after they started using Folderly services.
Before and After
So, comparing Before and After, the deliverability rate increased by around 45 percent. Below, you can see the numbers example.
| Deliverability rate before Folderly | Deliverability rate after using Folderly |
| 15% | 98% |
| Open rate before Folderly | Open rate after using Folderly |
| 15% | 21% |
General results
In the beginning, the company was just trying to increase the deliverability rate and inbox rate. But eventually, metrics like an open rate and reply rate were also increased at a higher pace. And the team was happy to see such a surprising result as well.
Regarding the DNS content, Folderly managed to fix every possible technical, content-related, and deliverability question or issue. And as for other points that were noticed by the client, the team was always very responsible and professional.
So, now, Folderly occupies an important place in the outreach direction and positively affects the number of metrics.
Learn more about how Slash got great results with the help of Folderly which now plays a key role in the entire outreach process. Watch the video below.
