Today, a lot of business owners are facing the problem of email deliverability the level of which affects the effectiveness of the mailing. The more deliverability issues the companies have, the fewer attention users pay to them. And this means the business is missing out on a lot of opportunities and some customers go to the competitors.
About BeforeHello
BeforeHello is a fast-growing business process optimization company. The lead generation agency is based in Ukraine but works with clients from all over the world, providing the professional services of data enrichment.
For the last five years, the company has delivered B2B sales appointments with qualified leads who are interested in the services and products of their clients. The team did this by utilizing the best cold email practices and techniques.
Challenge
Inside the company, they believe that every business deserves clients and their main mission is to help to find these customers. At some moment Alex Ivanets, who is known as an CEO and Founder of the Ukrainian agency, decided to ask Folderly for help.
The breaking point when BeforeHello started the journey with Folderly was the lack of tools and services that provide high-quality deliverability services on the market.
It is not a secret that landing cold emails to the inbox category of every prospect is challenging, especially nowadays when the spam algorithm is changing very fast. That is why BeforeHello was desperately searching for a tool that can warm up the email boxes properly and maintain the long-standing deliverability that is critical for the overall results of the campaigns.
BeforeHello’s Lesson
The story with Folderly started with the case when the company needed to set up an infrastructure that demanded a high volume of emails to be sent every single day due to the specific of the business. Firstly, the company tried to solve this tough challenge themselves. But unfortunately, the results turned out to be unstable. After they started warming up all twenty mailboxes that they planned to use with Folderly, the long-awaited results arrived immediately. All these twenty mailboxes were performing extremely well for the last two years. And neither domains, content, nor mailboxes themselves were never changed during this period. And what is most important, the open rate became high and stable.
Results
As a result, the company can now outsource this process and guarantee the best results to the clients. That’s because they are sure the cold emails are landing to prospects' email inboxes. In the future, they are planning to integrate Folderly inside their system since the tool became an integral part of all the company’s projects.
In addition, both warm-ups spam fix and deliverability significantly raised on all the projects. This saved the company a lot of time, so they can now fully focus on company growth and other significant business problems. Finally, after years of cooperation with Folderly they are sure that low deliverability is not an issue anymore.
Learn more about how BeforeHello overcame email deliverability challenges in our new video interview.
