Folderly as a Lemlist Alternative to Boost Deliverability Rates

Folderly as a Lemlist Alternative to Boost Deliverability Rates

Vladyslav Podoliako
Aug 30, 2023
Reading duration
7 min

Are you looking for a one-stop email deliverability solution?

Deliverability rates are crucial to campaign success, so it's necessary and difficult to find a comprehensive, inventive solution to keep email deliverability high so every important email lands in inboxes.

Let’s be honest, who wouldn’t want to be 100% sure a sent email lands in the inbox and is not lost among promotional emails?

You might have already tried solutions like Lemlist that are primarily focused on fruitful lead generation, process personalization, and only some aspects of email deliverability. However, at Folderly, we believe in a comprehensive approach to email deliverability, which is also the basis for tripled revenue (our customers are the proof).

If you have found that the solutions you tried before lack analytical insight and an A-Z approach to email deliverability, we have made this insightful comparison, so you can see what exactly your email domain needs. 

Let’s review whether Folderly can become your one-stop Lemlist alternative. 

Why Seek a Lemlist Alternative?

Tuned for flawless cold outreach campaigns, automated follow-ups, and resourceful lead generation, Lemlist can't be presented as an ideal email deliverability solution, and here's why:

Limited Email Deliverability Tools

Let’s start with the most important one. You may find that the solution lacks essential tools for a long-term, sustainable email deliverability setup. However, taking care of only one side of email deliverability (e.g., high quality leads) is not enough to secure a strong sender’s reputation.

Integration challenges

With a plethora of integrations to make use of, you may find that some integrations are difficult to succeed with (Pipedrive in particular), making the whole working process more challenging than it should be. 

Expert-oriented learning curve

Although clean and uncluttered, the service interface might give you little idea of how to work with the tool. 

Expensive price policy

Lemlist is a premium-priced service, and that's understandable. Yet, due to specific reasons, you may find the price too high, considering the limited functionality.

Folderly as an Alternative to Lemlist

You may already know how vital it is to adjust your email marketing campaigns to achieve the best email deliverability score. However, obstacles like domain health, sender score, and precise analytical reports may stand in your way. Let's discover which tool takes better care of your email deliverability.

  Folderly Lemlist
Email personalization

Email template customization, real-time problem detection, functionality preview, and email templates free of spam words.

Email Templates

Email template customization based on gathered user information. Image customization is available.

Screenshot 2023 09 01 at 11.51.01

Domain setup A small number of emails is sent to a group of carefully chosen contacts with a 100% response chance. Regular manual spam fixes for flawless domain reputation and sender score. The Lemwarm feature is designed to segment the audience and send small groups of users well-personalized campaigns. The service predicts a precise number of emails to send to a segment to succeed with the task.
Spam triggers detection

Up-to-date analytical reports on potential issues and ways to fix them.  Get a clear reason for what exactly triggered your emails landing in a spam folder.

Spam Triggers

Email deliverability score

Folderly Score – effective approach to mailbox health. Precise Inbox Placement stats. 

Folderly Score

Basic deliverability score reports.

Screenshot 2023 09 01 at 11.43.07

Integration Major ESPs and custom ESP integrations are available via SMTP or API. Chrome extension available. Supports different CRMs, list verifiers, and workflow tools.
Team collaboration

Collaborate with your teammates for improved email deliverability. Create multiple accounts, assign roles (Admin, Editor, Viewer), and easily manage the workflow.

Team Members

Save the back-and-forth, set up & control all your teams' and clients' accounts from one dashboard

Screenshot 2023 09 01 at 11.49.30

Tech infrastructure Professional tech infrastructure setup and optimization, including but not limited to DNS and email authentication. SPF record generation. Email authentication for improved domain health. DNS record checkups to find and fix potential errors.
Customer support Effective support team with personal support agent available for premium users (5+ accounts). Dedicated support desk.
Best practices Effective and highly individual advice on separate user cases to improve email deliverability rates and ensure overall campaign success (*coming soon).
Rating 5.0 on G2 4.1 on G2

NB ❗️
These two services are compared solely from the email deliverability angle. Either solution may present other functions to offer.

When Should You Choose a Lemlist service?

✅ You seek personalized outreach assistance. Lemlist is particularly well-suited if you need to send cold emails or marketing campaigns that feel more personal and tailored to individual recipients.

✅ You work on sales and lead generation. The service can help you create engaging email campaigns that capture the attention of potential clients or customers to drive lead generation up and boost your sales.

✅ You want to improve your relationship with the target audience. Lemlist can be effective when it comes to creating content that stands out from the rest so that you build stronger connections with the potential client base.

✅ You want to test and optimize your campaign. Lemlist presents an effective A/B testing feature that will help you figure out which email copies can generate more leads. Test your subject lines, email content, and other components to figure out what resonates with your clientele best.

✅ You want to set up automated follow-up sequences. Lemlist's follow-up sequences can be effective for engaging with prospects or leads over a series of emails. This can be useful for nurturing relationships and guiding recipients through the sales funnel.

Is it not true that talk is cheap? 🤔 It is always a good idea to test the waters, and Folderly's free trial allows you to do just that. Simply connect your first mailbox today to start your free 30-day trial. There are no commitments, so enjoy the trip and see if it satisfies your email deliverability fix goals.

When Should You Choose Folderly?

✅ You face email deliverability challenges. If you've found out that your skilfully-crafted emails land in users' spam folders or you want to determine the precise email placement in your clients' inboxes, the service will come of use. Moreover, Folderly will help you diagnose, fix and prevent any deliverability issues in a matter of short time.

✅ You want to monitor and analyze your campaign on a deeper level. Folderly is the solution that provides in-depth insight into your email campaigns' performance and deliverability metrics. The service analyzes how your emails are being received and engaged with so that you can improve the stats and get ahead of the competition.

✅ You want to prevent blacklisting. Folderly will assist you in preventing your domain or IP address from being blacklisted by email service providers. It helps to identify and fix issues that might have led to blacklisting, and get delisted from major blacklists.

✅ You seek ways to improve your sender reputation. Maintaining a positive sender score is more challenging than it seems. If you are concerned about your sender rate and want to improve it, Folderly features will help you figure out the current stats and eliminate factors that may negatively impact it.

✅ You aim to make data-based marketing decisions. The service provides enough analytical reports to fine-tune your email marketing campaigns through enhanced email deliverability and more.

✅ You care for your email health. Folderly helps to set up the email infrastructure correctly so that it is properly optimized for improved email deliverability. Professional Folderly's email health check can identify potential issues and suggest improvements.

Bottom Line: Successful Email Deliverability Depends on Many Factors

If you are looking for a free Lemlist alternative, Folderly may not be the option. However, suppose you want to observe what you are paying for in terms of skyrocketing email deliverability, spam fix, email warm-up, proper email authentication, and health, topped with professional and timely assistance. In that case, it is the tool to introduce to your to-get list.


What Is Folderly's Pricing and Plan Options? What Is Lemlist’s Pricing and Plan Options?

Lemlist presents two pricing plans—$50-$83/seat per month—depending on the type of service you need. The first plan aims at email outreach while the second is about sales engagement. Besides, there's a third option available for agencies. Moreover, you can use a 14-day trial mode to test the service better.

Folderly offers a free 30-day trial and ensures that each client gets the same treatment. Then, a membership fee of $200/mailbox per month covers all the features that the platform offers.

Why Should You Choose a Lemlist Alternative?

Considering the variety of functions that Lemlist offers, you may not think you may need to consider an alternative to Lemlist. Thus, we present to your attention a list of reasons why you should pay attention to a worthy alternative:

  • Some features may not meet all your needs.
  • The pricing may not coincide with your budget and specific requirements.
  • You have tools to integrate with a marketing service, but it may not support them.
  • You may lack the necessary experience and expertise to use a top-notch service and seek a simpler solution that covers your needs.
  • You plan on scaling your outreach efforts, but the service does not offer enough features.
Vladyslav Podoliako
Vladyslav Podoliako
Founder & CEO
Vlad is a Founder & CEO of Belkins and Folderly, a series entrepreneur and investor with over ten years of management expertise in companies with 100 million evaluation. Vlad has years of experience building and growing service companies and SaaS startups in SalesTech and MarTech. He is skilled in creating successful businesses from the ground up and building top-notch teams that drive all ventures to the top of their industries.

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