50% of all sent emails are spam. That's why spam detection algorithms are continuously improving. This means that if you register an email account and launch a cold email campaign right away, all the emails can land in a spam box. The thing is, mailing out 200+ messages a day from a newly-registered email account is spam behavior. You need to gradually grow the number of cold email campaigns to build a reliable email reputation for the new domain. This process is called email warming.

Email warm up can take pretty much of your time if you do it manually. And at this moment email warm up service lends you a helping hand. You can delegate forming your brand’s domain reputation to professionals and take advantage of exceptional deliverability in several weeks. Email warm up service is usually offered through an email warm up tool, but it's not only Artificial Intelligence that is behind this technology. So let's find out how the email warm up service actually works!

Folderly can give you an idea of how the email warm-up tool can help you grow the deliverability of your email messages and audience engagement. After you register on our email warm up platform, you add the email address, set the required number of daily messages, and schedule the mailing out. Our email warm-up service can take around 8-12 weeks to slightly reach the ultimate outbound limit.

One of the requirements of our email warm up tool is setting up the parameters that authenticate you: Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), Domain-Based Message Authentication, Reporting & Conformance (DMARC). Using our SPF record generator, you can set these technical standards and protect your emails from spoofing and phishing. Our email warming service also helps set the DNS (Domain Name System) records properly in case you need to leave your domain name when switching to another web host.

We send several email messages each day to the trusted recipients’ network. Then our email warm up team professionally interacts with your messages: our email warm up service looks as if thousands of leads engage in your email campaign.

As the content of incoming emails also impacts the results of an email spam test, we use AI-powered GPT-3 language to craft relevant, human-like answers. That's why an incoming warm up email can address corporate topics and refer to setting appointments, requesting product details, arranging demos, or asking for support. So, in 2-3 months after such an email warming service, the sender score can skyrocket since both internet and email providers will have more trust in your address and domain.

When you understand the warm up process behind the tools, you know which features they need to possess. So, your future platform should:

• Support various ESP plugins. avoid spam filters
• Generate human-like content of every warm up email and create human-to-human replies. Spam filters scan the content of inbox messages. That's why a top-notch email warm up service has to craft relevant messages proving real interaction with your audience.
• Offer understandable dashboards that allow monitoring of the status of email warm up activities. Visual representation of essential parameters like an open rate, reply, and click-through rates will help you trace the effectiveness of the warming up and show how successfully you pass the email deliverability test. Ensure that this tool also regularly checks if your domain gets on a blacklist.
• Ensure 24/7 support. Though advanced warm up email service doesn't require your involvement, you won't probably even notice warming emails, but sometimes you'll need answers. So, look for a team that provides personalized customer support and offers self-learning materials and tools.
• Good testimonials. Read case studies and testimonials to check if the email warm up solution you aim at brings value. Learn from real clients how their deliverability rate grew after using this email warm-up tool.
• Cost-effective price. Estimate your email warm-up service expenses, especially if you plan to register several accounts for outreach. Keep in mind that even if your email isn't new, it still requires a proper warm up and it shouldn't finish with the first cold email. Continuing the warming activity can keep the daily limits of all addresses at the maximum levels.

Sure, but you'll need to dedicate hours to this task. Your warm up inbox activities should start with sending messages to people you know and communicate with. Registering several profiles with various providers makes sense and controls engagement and interaction by opening, replying, and clicking links. And the good news is that you should mail out around 10-15 emails every day in the beginning, but the bad news is that you'll need to grow this number quickly.

You can also grow your incoming email volume by placing it on your website for questions. Another tip is to subscribe to relevant newsletters: they are good for deliverability as companies usually get back with double opt-in –– one more incoming email. Regular correspondence is a trigger to mark your address as reliable and let you send more. But there's one more challenge you'll have to face in each warm email –– relevant content. It doesn’t mean you need to make your messages outstanding; still, each cold email subject line has to convince spam filters that you're running a real outreach.

In a couple of months, there will be a lot of manual work: writing, sending, answering, removing messages from spam and marking them as important, monitoring analytics, checking domain reputation, etc. And you can’t stop as email providers monitor your activity, keeping its record. That's why software is an option worth trying –– they require less of your time and, honestly, they are more effective.