Whether you're in B2B or B2C sales, you know that contacting new leads is a great way to boost your revenue in the long run. You don’t need to spend hundreds of dollars to target the right audience.
But the process of finding prospects, writing messages, and sending emails that don't get responses is often time-consuming and discouraging. Especially if you don’t innovate your approach to email outreach.
That’s why you should consider welcoming email outreach software on the battlefield. They make the process streamlined and more efficient. Finding the right emails, choosing the right content for different audiences, and improving deliverability rates. All these become possible with cutting-edge email outreach tools.
Below, you’ll discover some of the best email outreach automation tools for boosting sales and conversions. So let's immediately get into the details!
Folderly — All-in-One Email Performance Platform
Do you sometimes feel like your emails... disappear into nowhere? We all have been there once. More than 51% of business emails sent worldwide never get to the inbox. When you lose emails to spam folders, you end up with budgeting problems and miss connections (that could bring high-quality leads). But Folderly is here to help you with both warm and cold email outreach.
With this all-in-one email outreach platform, you'll never have to worry about your emails going into spam folders. You'll get your domain issues fixed in a few clicks with Folderly awesome features:
➡️ Folderly Core Solution. This outreach automation tool uses a robust artificial intelligence algorithm to detect and block spam traps, ensuring that your emails never end up in the spam folder. Locate issues, solve them with smart tools (up to 99% average inbox placement rate), and maintain the health of your domain.
➡️ SPF (Sender Policy Framework) Builder. Generate this necessary safety measure in one click with Folderly’s SPF record builder.
➡️ Email Spam Words Checker. Did you know that 14.7% of emails get caught by spam filters because of spam words? Avoid them with a smart checker.
➡️ Sales & Marketing Product Kits. Use an integrated approach to boosting your email outreach efficiency with Folderly sales & marketing product kits.
➡️ Easy integrations. Folderly also integrates with the most popular email service providers, customer relationship management systems, outreach sales tools, and marketing software platforms, such as Amazon AWS, Intercom, and SendGrid.
Folderly offers several Premium plans, so you get to choose what's best for you.
The first pricing option is the Cold Email Outreach Plan, costing only $200 a month. You can also save $40 each month by buying a yearly subscription (only $160 a month). This plan is your best choice if you want to keep up a high rate of your email deliverability, fix problems before they appear, and get professional assistance.
The package is also just right for you if you want to:
- Make sure all of your emails get to the recipients' inboxes–don't let an important email get lost because your email deliverability is low;
- Maximize your delivery, open, and reply rates—use your mailbox to its fullest! Raise your Sender Score and get more people to interact with you;
- Cause your sales to skyrocket–as a sender, you can gain more trust and boost your brand's image.
Then, there is the Email Marketing Plan, for which you can get a personalized quote by contacting a caring Folderly team. This plan will help to:
- Build strong relationships with your subscribers–email marketing works best when the messages go straight to the inboxes of the people you want to reach;
- Send transactional emails to your customers–make sure that all of your trigger emails get to the right people and urge them to act;
- Build up your brand's credibility and reputation–if your domain has a good reputation and your emails get to people's inboxes, that's the best proof that you're a trustworthy vendor.
Customer ratings — avg. 4.9/5
Folderly has amazing reviews on all top rating platforms. It's five out of 5/5 stars on G2 and 4.9/5 on Capterra (the market's leading customer review platforms). This means only one thing: customers love Folderly! Customers’ favorites are analytics & reporting, A/B testing, customer service, user-friendliness, and many other points.
We could talk about why Folderly plans should be your number-one choice for hours, but you better go and see how this email deliverability software works by yourself.
Bouncer — Email Verification Done Right
What you should know about Bouncer is that it's a terrific validating tool. This email outreach platform lets you check email addresses one by one or in large groups. It's a great app to ensure an email is good enough and can be sent.
The strongest features include:
➡️ Unlimited ways to validate emails with an email verification API (Application Programming Interface);
➡️ Real-time email verification or bulk email verification to check a lot of emails at once (yes, you'll get high efficiency and save a lot of time);
➡️ Integration with your top platforms, like HubSpot, Constant Contact, and other markets.
There are obviously several pricing options with Bouncer, the cheapest being $40 a month–it lets you verify 10,000 emails. Then, there is the Adept plan, costing between $150 and $500 a month, depending on how many verifications you need to perform. If you want over 500,000 email verifications, opt for the Master plan–$750 monthly–or create a Custom pricing plan, depending on your marketing needs.
Customer ratings — avg. 4.8/5
According to Capterra, Bouncer helps clean up your email lists with an incredibly user-friendly program for email verification. A lightning-fast and simple-to-integrate email verification API gives your business countless options for email validation. Happy customers say that with Bouncer, you can safeguard your senders' reputation, lower bounce rates, and increase deliverability. The email outreach tool rates 4.8 and has the best possible results with many recommendations.
SendPulse — Multichannel Marketing Tool
SendPulse is one of the finest outreach automation tools you can use for free. It could be the best tool for you if you're used to marketing to multiple groups simultaneously. SendPulse is made to help you automate and make your cross-channel outreach campaigns more effective, with email and SMS text messages at the top of the list.
What do we love about SendPlus?
➡️ The choice of more than 130 templates ( it becomes super easy for you to get the job done effectively and in a flash);
➡️ The drag-and-drop feature to make your own template;
➡️ The "Resend" button on this tool lets you send unread emails with different subject lines again (after all, you can't turn leads into customers if they don't even read your emails. If you are a very busy marketer, this feature will be very helpful to you).
➡️ Integrations (more than 40).
This free email outreach tool is great if you want something that isn't too technical yet pretty effective. There are several pricing options, each with a relevant set of features:
- Standard ($180 a month);
- Pro ($216 a month);
- Enterprise ($303 a month).
Customer ratings — avg. 4.5/5
Based on 419 Capterra reviews, SendPulse is rated 4.5 out of 5. If these numbers don't mean a thing to you, we'll explain: SendPulse is among the best cold email outreach software in its league. Users claim that SendPulse is strong in user-friendliness, email deliverability, and customer service. Still on the fence about whether or not to use it? Just give it a shot and decide for yourself!
SalesForce — Scaling Email Outreach
Long story short, Salesforce is a CRM system for scaling your email outreach. You don't want to put yourself through the strain of attempting to independently remember and track more than ten email addresses. By doing that, you might be putting yourself in a position to make mistakes. So trust the smart cold email outreach tools and never underestimate the human factor.
Here’s what makes SalesForce worth considering:
➡️ Keep track of all your interactions with customers and leads using their CRM (Customer Relationship Management) features (easy to know who has contacted you recently so that they don't feel forgotten or neglected by your company);
➡️ Perfect for large enterprises since it enables customization and gives greater control (managing intricate sales funnels is simpler than ever).
➡️ Manage your customers, leads, and contacts in one place. You can add new leads and contacts as they come in or even import them from other places, like Facebook or LinkedIn.
➡️ Language-independent platform enables fully customized application development in your chosen language if you are a programmer.
It's easy for you to get started—a 14-day free trial is available with no required credit card. For just $25/user/month (billed annually), you'll be able to use Salesforce for up to 5 users—and there are several other pricing options, depending on your business needs.
Customer ratings — avg. 4.3/5
Salesforce has a 4.3 out of 5 on Capterra, meaning their customers love them. We've looked at their reviews, and it looks like the top three things their customers love about them are:
- Their customer service is great. They get back to you quickly, help you solve any problems you have with the product, and provide resources for learning how to use it;
- The platform itself is easy to use and intuitive. It's not just easy for the users—customers say that Salesforce employees also find it easy to use, so there's no learning curve for salespeople or support staff either;
- It's affordable — you can get started without breaking the bank.
So don't hesitate–give it a shot!
SalesHandy — Advanced Cold Emailing
With numerous automated capabilities like merge mail, email personalization, email templates, email scheduling, automated follow-ups (email sequences), and more, SalesHandy is one of the best cold email outreach tools for sales. Salespeople, marketers, bloggers, and recruiters can benefit from the tool.
Using comprehensive email analytics, you can keep tabs on openings, clicks, replies, and bounces:
➡️ Reach the recipients' inboxes (emails stop landing in the spam folder or the promotion tab);
➡️ Connect it to web applications of your choice and integrate it with Zapier. The program works with the most popular email services, including Gmail, G Suite, Outlook, Outlook 365, etc.
➡️ Benefit from the Email Verification add-on.
SalesHandy offers several pricing plans to fit your needs. If you're an agency, Saleshandy will offer you custom pricing. If you're a business, feel free to choose from one of the platform's pricing plans: Outreach Basic ($27 a month), Outreach Pro (the most popular one, costing $79 a month), Outreach Scale ($150 a month), and of course-the Custom one. SalesHandy also offers an Email Verification add-on for $60. This add-on will help you increase your email deliverability by verifying your email list.
Suppose you want to try out SalesHandy without committing to anything. In that case, they have a free plan that allows you to send up to 20 emails per day over two weeks (10 emails per day for two weeks). After that, it's time to pay up!
Customer ratings — avg. 4.5/5
Saleshandy has an average of 4.5 stars out of 5 and a personal fan base because of its amazing features. One among them is its ability to create outstanding drip campaigns. Another one is its analytics and reporting features. It also offers A/B testing and list management features which are useful for everyone from startup owners to freelancers to entrepreneurs who want to grow their businesses. This tool also has social sharing options and is available as both a web-based service and an app. The best part about this email outreach software is that it helps with email campaigns, drip campaigns, and even Twitter campaigns if you are running one. These are all the main reasons why users love SalesHandy.
Woodpecker — Email Outreach Tailored to Your Needs
Best cold email outreach tools allow you to stay in touch with your target audience, maintain a database and work with leads. Woodpecker has been designed for sales teams, agencies, or freelance professionals who want to focus on their core business, not sales prospecting and follow-up. It is one of the market's most powerful marketing automation and lead-generation tools, and here’s why:
➡️ Choose from three types of emails that can be used depending on your needs: standard, drip campaigns, and 1:1;
➡️ Schedule your outreach campaign based on your needs, so if you want to keep in touch with clients or customers, you can set up these drips to automatically contact them at certain times.
➡️ Integrate all the data from different sources into one place. This helps you get a complete view of your prospects and customers.
Woodpecker offers three pricing plans: Cold Email, Sales Automation, and Agency. The Cold Email plan starts at $49 per month per user. It offers a simple sales funnel with 3 steps: find leads, send emails, and track results. The Sales Automation plan starts at $59 per month per user. It allows you to create an automated sales pipeline that automatically sends emails at the right time to the right contacts. For example, you can set up a sequence of emails that will be sent after prospects open the first email (namely "thank you," then "follow up," then "reminder," and so on). The third plan is Agency Plan (custom). It includes more advanced features than the previous ones, such as separate account data, notifications from all existing accounts, and an overview of customers' results.
The company provides a 7-day free trial period.
Customer ratings — avg. 4.4/5
Woodpecker has 4.4 out of 5 stars based on 38 reviews. According to the reviews, Woodpecker's strangest points are ease of use, message automation, and the presence of a personal touch. As for the weak points, there are some as well. For example, the price.
SmartReach — Email Outreach for Sales Teams
SmartReach is another tool that deserves your attention if you're looking for a way to automate your warm and cold email outreach. SmartReach makes it easy to send emails and track how many times you've sent them. When someone opens an email from SmartReach, it tracks that action, making it easy to follow up with a personalized email and email sequences.
Fully customizable and easy to use, the tool can benefit both small and large businesses:
➡️ Reach out to prospects who have yet to learn about you to build relationships with people who are likely to be interested in your product or service based on their role at the company and other relevant information.
➡️ Integrate with Salesforce, meaning you can add leads from your existing CRM and then integrate SmartReach with your other tools to create amazing campaigns.
➡️ Enjoy built-in integrations with Slack, Google Sheets, and even Mailchimp, so you can easily manage everything in one place.
➡️ Get a fully responsive mobile app for iPhone and Android so that you'll always be able to see what's happening on the go.
SmartReach is affordable. Four different plans are available, with the Standard Plan including five user accounts and $99 per month. If you want additional users, they're just $14 per one. The Pro Plan costs $149 per month and includes 5 users (and $19 for each additional). Finally, there is the Ultimate Plan with 5 users, unlimited prospects, and at the price of $199 per month. All of these plans include unlimited campaigns and email sequences, with additional features like team inboxes, previews, CRM importing, and others.
If you're just starting off with customer communities or are looking for a low-cost option to get started, SmartReach might be the solution for you. Their site has demos available, so you can get a feel for how it works and what it offers before deciding if it's worth investing in.
Customer ratings — avg. 4.8/5
SmartReach is starred 4.8 stars out of 5 on G2. Customers love it for its affordability and unique features, like prospect & non-prospect categorization, reply reports, multichannel outreach via Linkedin and WhatsApp, native integrations with CRMs like Hubspot, Pipedrive, Zoho, and Salesforce, and workflow automation to add prospects directly to smartreach.io campaigns. Go and try it for yourself!
HubSpot — All-in-One CMR Platform
HubSpot is an all-in-one CRM platform that offers all the tools required for content management, sales, marketing, and customer service. HubSpot is straightforward and made to meet the CRM requirements of small organizations. It is one of the most widely used tools available and makes it simple to track email readers and keep an eye on responses. After all, you want to know who reads and who doesn't read your emails. This will help you decide whether or not to resend. This cold email outreach sales tool mainly works for small and medium-sized businesses (SMBs), and here’s what makes it a great choice:
➡️ Track all interactions with your prospects and customers so that you can provide a better service.
➡️ Track emails, phone calls, social media messages, and other interactions.
➡️ Generate reports and analyze trends related to customer interactions.
At this point, you're probably wondering, "Well, how much does this treasure cost?!" Let's get to pricing!
There are several HubSpot departments, such as HubSpot Marketing Hub, Hubspot Sales Hub, HubSpot Service Hub, HubSpot Operations Hub, and HubSpot CMS Hub. They're all free to use unless you want additional premium features. Then, prices start at $45 per month for the cheapest premium pack and gradually increase according to the number of features each pricing plan offers.
Customer ratings — avg. 4.9/5
Each of the above-mentioned HubSpot departments is rated extremely high on G2. Customers are super excited about many things, but the price (or its absence, to be exact) is the number one factor when praising HubSpot services. However, in addition to being free, the outreach sales tool also doesn't lack any efficacy. Instead, it gets you incredible results in any email outreach sphere but with no effort. So, to sum up, customer ratings for HubSpot couldn't be higher!
AeroLeads — Outreach Automation Tool
Aeroleads is a decent outreach automation tool. In general, it's a wonderful cold email outreach software to improve database quality and expand outreach activities. Aeroleads helps you to find an email address and build an email list in real-time for your business. It's an excellent solution for enriching your databases and boosting your outreach efforts:
➡️ Find new leads and reach out to them directly through emails, phone calls, or social media channels like Facebook, Twitter, and more.
➡️ Filter emails based on keywords and location etc.
➡️ Integrate with Zapier, SalesForce, and Zoho.
Long story short, AeroLeads works as a plugin for your browser. Once you install it, it's up to work. This way, every time you add an email to your database, this outreach sales tool's algorithms check whether or not it's credible. It's as simple as that.
Like any other self-respecting email outreach platform, AeroLeads offers several pricing plans. This way, you are able to choose the one that meets your unique needs. First is the Take-Off Plan ($49 a month), which gets you 2,000 monthly credits and the same amount of email verifications. It only works for one user (so you can't share the account with your team) and is an email-only customer support system. With this tool, you can't integrate with MailChimp, Zoho, and other CRMs. So if you're looking for advanced features, feel free to consider other plans.
For example, the Climb one ($149 a month)–it is by far the most popular option, with four times as many credits and verifications, plus chat-email support and CRM integrations. Then comes the Cruise Plan ($499 monthly). It allows you to have unlimited users, 30,000 verifications, all sorts of integrations, and extra phone support. Finally, there is the last–Enterprise–plan, for which you should get a custom price. So feel free to contact AeroLeads representatives to get a quote.
Customer ratings — avg. 4.6/5
According to Capterra reviews, AeroLeads is worth 4.6 stars out of 5. Here are the main AeroLeads' pros (according to customers):
- Easy to use interface: the interface of this outreach sales tool is very user-friendly, simple, and clean. You can easily navigate through the dashboard and manage all your lists with ease;
- Quick data entry: it allows you to save time by saving your templates, so you don't have to retype them whenever creating a new campaign with automated email sequences.
- You can also import contacts from other sources like Gmail, LinkedIn, etc, using their API integration feature, which makes it even more convenient for you;
- Personalized warm and cold email outreach: one of its best features is that it creates personalized emails based on the information that you provide or from their database, which makes it easier for you to reach out to people with relevant content;
- Price: it's super affordable.
This way, this tool is highly recommended!
Criteria To Consider When Choosing a Perfect Email Outreach Platform
Among the variety of your preferred cold email outreach tools, which one should you pick?
Many email outreach tools are available to help you with your email outreach. Some of them are free, and some of them are paid. But when choosing an email outreach platform, there are several things you need to consider. Below is a list of the most important ones.
✅ Price range. It is the first thing that you need to decide on. If you have a small budget, then you can use one of the free email outreach tools listed above. If you have a higher budget, then you can use one of the premium ones;
✅ Features. The next thing that you need to consider is which features are important for your business. For example, if you want to automate your outreach process or if you want to send bulk emails or if you want to track results etc., then you should put these features in priority when making a choice;
✅ Customer ratings. Finally, check out reviews from other users who have used these tools before so that they can share their experience and tell you what they liked or disliked about each outreach sales tool they tried out.
✅ Integrations and onboarding. The tools are here to simplify your life. Check whether a chosen tool integrates with your platforms and how user-friendly onboarding is. The more user-friendly these criteria are, the quicker you can get the desired outcomes.
❗Sometimes it makes sense to choose a tool that is specifically designed for your ESP. For instance, if you use Outlook for bulk emails, such tools as Charge for Outlook offer another level of email marketing and seamlessly integrate with your Outlook account.
These are probably the most important things to consider when deciding which tool will work best for you. All other factors are entirely up to you!
As you can see, there’re many tools in the market to skyrocket your email outreach. If you feel lost about which one to choose — you never know until you try.
You shouldn't depend on just one cold email outreach tool because everyone has different advantages. Do your research and try to find the best email outreach tool for you. If the price of a tool is too high, there are always other tools that can meet your requirements, so it's worth looking around before making a commitment.
Below you’ll find a brief overview of every tool discussed above, with key features, pricing, reviews, and integrations.
(Please consider that it’s not a comparison table because every email outreach solution serves different purposes. Thus, you should view every tool independently when making a decision.)
$160 a month + free trial
$40 per month (cheapest)
Free plan + more advanced ones (starting from $180 a month)
$25 a month +2 weeks of free trial
Cheapest plan is $27 a month
Cheapest plan is $49 a month + 7 day free trial
Cheapest plan is $99 a month
Free + Advanced plans, starting at $45 a month
Сheapest plan for $49 a month
You have to be patient and strategic when it comes to email outreach. It's just like any other form of marketing: if you don't get what you need from it, you're going to move on to something else. Luckily, many outreach automation tools out there will help make your life easier, so keep trying things until you find the right fit.