If you're doing cold email marketing, you’re probably familiar with the feeling of frustration because nothing works like you were promised it would. You get one or two opens and replies per 300 emails you send and most of your messages seem to simply vanish.
Before you try the latter, ask yourself: do you really know what’s going on with your domain and mailbox? Email outreach issues are tricky and hard to notice. But once removed, they will stop preventing your domain from working to its full potential. It’s far from the results you have expected and you find yourself at loss: whether you should keep going or give up and try something new?
Have problems with getting a response from their prospects
Connecting with prospects is the key goal of cold email marketing. However, not all senders manage to reach it. Some of their messages never find their way to the recipients’ inboxes, ending up in spam folders instead. Some of the emails take forever to get delivered due to constant checkups by receiving servers.
Achieve peak deliverability
Scanning domain and blacklists for issues and fixing those issues with advanced tools, copywriting and warm-up, has proved to be more effective than investing time and budget into establishing a sales channel capable of replacing email marketing.
On average, it takes around 1-2 months to increase deliverability and return at least $38 for every $1 invested in your email campaigns.
Potential of Cold Email Outreach
High deliverability and productive email campaigns require focus, dedication and control.
You must stay in control of all email-sending processes
is the way for recipients to protect themselves from keeping spammers
and phishers away from their inboxes. In order to perform correctly,
your domain must be recognized and acknowledged by receiving servers.
They do so by referring to the authentication protocols (a.k.a DNS
records) that certify your credibility as a sender and guarantee safe
Synergy of all compounds
Email outreach depends on several factors
Whenever you experience an issue with building up your deliverability or getting your email campaign started, you must check on three foundational components of email outreach. Are your email authentication protocols correct? Do you have a clear warm-up plan? Are you familiar with the latest spam filter requirements?
Taking care of the supporting pillars of your email campaigns will make your email’s journey much more manageable and transparent.
Successful email marketing combines human mind and modern technology.
Enhance your creativity with advanced tools.
Track and manage data
Modern email marketing is not about guesswork. It’s about monitoring, data gathering, and constant content editing to create a campaign that delivers messages that call out to your recipients and satisfy email service providers.
Modern solutions make it possible for both beginners and experienced marketers to track and manage every single bit of information relevant to their cold email marketing.
Control your content
You can build incredible appealing messages, but without knowing what’s going on in your very mailbox, your recipients will never see them. Your campaigns need a structure and a constant flow of clear data you can instantly apply.
That`s why accurate template analysis matters a lot in cold outreach. It lets you choose the right wording to pass spam filters` scrutiny, helps you find the style that appeals to your prospects and gives you more control over your content.
What kind of email marketing solution do you need?
When it comes to improving your deliverability and knowing where your emails go, you need a platform that provides a user-friendly interface, and can interpret each stage of the email-sending process as comprehensively as possible.
Constant tracking of all statistics relevant to email deliverability, documenting the number of replies and opens, instant notifications on deliverability issues, etc.
Tests and audits
What can Folderly do for you?
Give you full visibility on your emails
No more wondering about where your emails go to or worrying about them going into the void. You can add all your marketing mailboxes to Folderly and monitor their individual progress, see how many emails get delivered, opened, and interacted with, and know which messages land in spam folders.
Recover your domain reputation
Getting sent to a spam folder isn’t the end of the story. Your email’s journey can be put back on track! With Folderly, you can launch warm-up campaigns, scan blacklists and monitor the growth of your sending reputation.
Certify you as a credible sender
Explore the most fundamental part of your email outreach: your authentication protocols. Folderly audits will inform you of the state of your DNS records and let you fix any issues by generating new proper records with record-generating tools.
Map out your email’s journey with Folderly.
Know everything you can about your email outreach.