As a marketing pro flexing your email game or a curious newbie stepping into this competitive field, you must aim for the greatest offer. And you would have definitely heard about Litmus if not used it.
But like, even though Litmus has achieved great success in email marketing, its applicability in terms of email deliverability is often diminished by the other lit and eco-friendly options out there.
So, if you're still unsure about which lit email tool to use and you're on the hunt for a different email deliverability software, other than Litmus, we've done a side-by-side comparison between Litmus and Folderly, a strong alternative to Litmus.
By the end of this article, you will know which solution is better for your email outreach needs.
Why Choose a Litmus Alternative?
Litmus is a service dedicated to making every email a flawless reflection of the brand standing behind it. Yet, a perfect email copy isn't enough when it comes to an ideal email outreach solution. Quite obvious but often overlooked.
Ambiguous programmer interface
The service may lack enhanced programmer interface customization. It takes larger images longer to load, especially if you don't reduce their size. You are not allowed to preview email templates in different email clients, which can become a determining factor.
Limited integration range
Litmus enlists a limited number of integrations, which may reduce workflow productivity.
Outdated mobile version
Sometimes you need to work on-the-go and Litmus' mobile version seems to be a tad slower and slightly outdated. The service's interface is neat and uncluttered, but it may seem challenging to navigate for people with little to no experience in the field.
Expensive price plans
It is possible to find more competitive pricing plans or more cost-effective options. It may be challenging to allocate your budget for other outreach initiatives with Litmus.
No analytical approach
It is useful to monitor the ever-changing analytics to spot spikes or drops and fix potential issues ASAP. However, Litmus does not provide an analytical angle to make use of.
Limited trial offer
Litmus presents a 7-day trial period for users to test the waters, yet, it may be not enough to finalize your decision. Some tools and solutions may offer a more extensive trial.
Folderly as an Alternative to Litmus
Folderly is more than just an excellent solution to aim your marketing emails right into your clients' inboxes. There are other practical and effective features that pose an excellent alternative if Litmus's limitations make you doubt your initial decision.
This comparison focuses on email template generation and deliverability features supported by both services. Otherwise, these solutions have diverse features and can't be compared as same-directed platforms.
|Email deliverability fix||
Expert email deliverability fix throughout different ESPs, analysing results of sending and receiving email on each an every of them by having a domains in different domain zones. Folderly Spam Fix indeed fixes the spam problem rather than just just helping new mailboxes raise their sending limits, like in case of warmup.
|Deliverability monitoring & analytics||
Folderly score is a custom precise metric (progress circle) to evaluate the current mailbox health. It includes daily upkeep progress bar and changes colors and displays various badges depending on the score.
Common blacklist testing, authentication, and major spam filter scans are presented.
|Email templates management optimization||
User-friendly email templates dashboard with real-time problem detection. Real-time spam words detection, effortless customization, and analytical spam algorithms.
|Reusable HTML templates, code modules, centralized brand Design Library, and ultimate brand consistency achieved through Brand Settings.|
Effective single-dashboard team collaboration, multiple accounts, and roles (Admin, Editor, Viewer) for enhanced email deliverability.
|Instant new inbox, team member, and brand dashboard addition.|
The list of spam reasons that make your emails land in spam folder. Detect all potential issues and see what exactly needs to be fixed.
|Tech infrastructure||Professional tech infrastructure, DNS, and authentication setup and optimization (*Only with premium account*) + Free SPF and DMARC record generators.||❌|
|Integrations||Popular ESPs and custom providers are covered. Work with your favorite tools from a single dashboard through SMTP or API (SendPulse, Gmail, Outlook, Klavio, etc.)||Works well with every major ESP and cloud storage provider (DropBox, Google Drive, One Drive, etc.)|
|Expert advice||Individual expert advice on every user case and condition. Professional tips and support throughout the deliverability journey. (*coming soon).||❌|
|Support desk||A dedicated support team with a personal support assistant for premium members.||A dedicated support team.|
|Rating||5.0 ⭐️ on G2||4.6 ⭐️ on G2|
When should you choose Litmus?
✅ You want to focus on email design and testing: Litmus's approach to email template creation and personalization is truly outstanding. Team members are entitled to the same number of high-end tools aimed at speckless email copy creation. Besides, the tool supports a variety of email clients and browsers and works well across different devices. The presented features ensure your emails look perfect whenever they reach the recipient's inbox.
✅ You want to figure out what makes your campaign stall: The analytical reports that the platform offers will help you understand your target audience on a deeper level. Valuable insights will allow you to determine why certain emails get fewer clicks than others. On top of that, all the vital data is gathered in a single place so that you don't have to scatter your efforts trying to compare the acquired information and form better outreach strategies.
✅ You need to sync your team efforts: as your team grows, you may require proper means to synchronize the workflow on a new level, and that is precisely what Litmus offers. The platform presents a centralized workspace where anyone can participate and share their thoughts and ideas. Besides, reviewing and approving email copies becomes twice as quick. You can even integrate Slack into your collaboration process now.
When should you choose Folderly?
✅ You don't know where you stand in terms of inbox placement: When the best email copies land in the Spam folder, the whole campaign and the company's well-being are put at risk. Folderly allows it to run a quick yet incredibly effective test to determine where your emails are routed in terms of client inboxes.
✅ Most of your well-crafted copies don't get to the users' primary inbox: As you figure out that your Inbox rate leaves much to be desired, you must apply the best strategies to fix existing issues and improve your deliverability scores. That's where Folderly comes in handy. The service will help you define the underlying causes of poor deliverability, solve pressing matters, and prevent future problems.
✅ You need effective sender reputation management: A good sender reputation is critical for successful email outreach, and the Folderly team can help you monitor and manage your reputation like no one else.
✅ You seek impeccable performance optimization: advanced analytics and AI-run testing capabilities will help you keep up with important email metrics, including but not limited to open rates, click-through rates, bounce scores, and conversion rates. With these stats in mind, you can fine-tune any campaign to perfection, and Folderly experts will provide enough practical advice to succeed with the goal.
✅ You want to learn more about your email health: Email health infrastructure is very complicated yet incredibly important regarding your reputation and overall campaign results. Folderly will provide all the necessary details on potential blacklisting, domain authentication, DNS configuration, and other related problems. Professional guidance and assistance come as a package deal.
✅ You crave flawless team management powers: Folderly allows it to create multiple accounts that stand as separate entities. It enables you to gain seamless control over all involved members, assigning tasks and roles and monitoring the overall involvement in the work process. Besides, you can always share valuable reports and insights with the team in a matter of a few clicks.
Bottom Line: Why a Good Alternative Will Place You Ahead of Competition
Both Litmus and Folderly are incredible and powerful services aimed at making your email deliverability efforts succeed with the best results. However, as Litmus focuses on impeccable email copies and every process surrounding it, Folderly presents a variety of features that ensure your perfect messages end up in the intended inbox.
Thus, when it comes to choosing between the two, you are the only one who can make the choice in favor of the other based on your particular needs, requirements, and current campaign stats.
How do you decide which email deliverability platform is best for you?
Since the pool of email deliverability services is growing as we speak, you must realize that every platform comes with a set of primary features to help you finalize your decision. When picking the best option, you should pay increased attention to the stats and functions supported, the service's scalability and flexibility, ease of use, pricing policy, security and support measures, reputation, and user feedback.
What's Folderly's and Litmus's pricing policy?
As these two services differ in their primary functionality, they differ in pricing. While Folderly's plan starts at $200/month per single mailbox, Litmus features three different plans, starting at $99/month. However, the price tag shouldn't determine your decision since either platform includes different services in their present packages.
For instance, Folderly has no limit on the features covered by a purchased plan, while Litmus's plans differ in terms of what they offer. The more functions added, the higher the cost.
Why should you always consider a Litmus alternative?
Litmus is undoubtedly a powerful and handy platform when it comes to email testing and optimization. However, suppose you want to fully attune your outreach campaign, determine your current placement stats, improve sender score, and rid your templates of spam triggers. In that case, you will require more than an ideal email copy, which is why a worthy alternative comes of use.