14 Expert Tips To Improve Email Deliverability (+Checklist)
Jan 25, 2023
17 min read
Email Deliverability Software
Email deliverability made easy
Folderly offers a one-stop-shop solution that covers all aspects of email deliverability. Boost your inbox rate, fine-tune email infrastructure, analyze email content, and maintain mailbox health - all in one platform.
Reach the Inbox with any email service provider.
Comprehensive solution
Maximize your email performance
Reach your audience's inbox
57% of global business emails never reach the inbox, leading to lost profits and missed opportunities. Folderly ensures your email deliverability is under control without any guesswork.
Check your email placement real time
Identify what causes your emails to go into spam
Prioritize the most important issues for maximum efficiency
Protect your email campaign
Your open, click, and reply rates fully depend on your email deliverability. With our advanced software and expert support, we offer a unique solution that goes beyond basic email deliverability tools. We help you:
Recover and maintain high sender reputation
Set up your tech infrastructure, including DNS and authentication
Analyze and polish your email templates
Drive revenue from your email channel
Folderly covers all aspects of email deliverability, allowing you to achieve better results with less effort.
Get detailed email placement statistics
Maintain your deliverability to always reach the inbox
Prevent and proactively solve any delivery issues
Award-winning solution
Customer success stories
Trusted by industry leaders
Run a quick domain health checkup
Conduct a no-cost domain health lookup. Find out your deliverability score in just a few click.
Folderly's use cases
Perfect match with the tools you already use
Outbound Campaigns
Email Marketing
Sending outbound campaigns? Here is what Folderly can do for you:
Identify why your cold emails aren't reaching the intended audience
Get more leads by landing your cold emails in your prospects' inboxes
Ensure sustainable growth of your open and reply rates by fixing your deliverability
Client interviews
Our clients say
One of the most reliable Email Deliverability Solutions
Building trust between marketers, email providers and consumers has never been more important.
Folderly approach
Why Folderly?
Folderly takes a unique complex approach to solving our clients' delivery challenges
Maximum Efficiency
From your email tech infrastructure set up to advanced deliverability monitoring - Folderly covers all aspects of email delivery while you focus on what matters for growing your business.
Your email success partner
Our platform is backed by the team of Email Deliverability Experts with 10+ years of experience in email solutions. We focus on clients' success, and take full responsibility for the results.
Seamless Integration
Folderly integrates via API and SMTP with Gmail, Outlook and all major ESPs and supports custom providers making it a perfect match with the tools you already use.
Email Academy
Everything you need to improve email deliverability
It’s Your Email Deliverability Handbook
Keep this all-in-one email deliverability guide handy and reach the Inbox
By submitting the form, I agree to receive emails from Folderly and know that I can unsubscribe at any time. For more information, check our Privacy Policy.
Email Deliverability
Email Deliverability
Proven Way To Test Email Deliverability in 2023 (+Tactics)
Mar 03, 2023
8 min read
Email Deliverability
20 Overlooked Tips To Stop Emails from Going to Spam in 2023
Mar 13, 2023
20 min read
Featured in
Frequently Asked Questions
What is email deliverability, and why is it important?
Email deliverability is the process of ensuring that emails successfully reach recipients' inboxes instead of spam or promotional folders. The growing volume of daily emails, projected to surpass 376 billion by 2025, makes getting into the inbox more challenging. Using an email deliverability platform like Folderly contributes to high inbox placement and helps achieve high email channel profitability.
What kind of businesses can benefit from using your email deliverability software?
Any business conducting email campaigns can benefit from using our email deliverability software. Folderly helps increase inbox placement and enhances engagement, making it suitable for businesses targeting sales, engagement, brand awareness, and building loyalty. Email marketing still has a potential ROI of $42 for every dollar spent, so it makes sense for every business to invest in deliverability.
How does your software ensure that emails aren't in spam folders?
Our email deliverability tool uses AI-powered automation and a human approach to optimize email campaigns. Folderly conducts technical setup and content analysis and provides tailored advice to make emails land in inboxes, ensuring 100% of emails are in the inbox and leading to improved campaign performance.
Does your software offer any kind of deliverability consulting or advice?
Yes, our email deliverability solutions include assistance from Customer Success Managers in setting up your tech email infrastructure (including DNS and authentication) and content recommendations. If you have 5+ mailboxes you also receive a comprehensive cycle of email deliverability care, from onboarding to proactive resolution of deliverability issues. Our Success Managers will provide expert guidance on best practices and strategies for improving email deliverability, ensuring that your campaigns achieve their objectives of sales, engagement, brand awareness, and building loyalty.
How does your software handle email deliverability for different industries (e.g., healthcare, finance)?
Folderly's email deliverability platform is designed to cater to various industries, including healthcare and finance. By understanding industry-specific regulations, requirements, and best practices, our platform tailors email deliverability solutions to optimize campaigns, achieve higher open rates, and ensure compliance with relevant industry standards.
Looking to improve your email inbox placement?
Sign up now and take your email campaigns to the next level or schedule a free demo with us to get a full walk-though of the product.