How To Fine-Tune Your Mailbox For Inbound Marketing or Marketing-Type Emails

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This comprehensive guide helped me sort out my inbound email marketing campaigns.

Bogdan Kirov

Product Marketing Manager

Email Marketing

How To Fine-Tune Your Mailbox For Inbound Marketing or Marketing-Type Emails

Building an inbound marketing email campaign is not easy. Every approach becomes a lot simpler once it’s explained — and this is exactly what our guide does.

Description

Building an inbound marketing email campaign is not easy. Every approach becomes a lot simpler once it’s explained — and this is exactly what our guide does.

Content

Make the most out of your domain for your email marketing:

Create a subdomain for your promotional emails
Warm up your subdomain
Segment your emails
Build a schedule
Deal with fake signups
Build high-value content
Follow HTML template guidelines
Plain text email rules

Preview

Benefits

Discover the difference between promotional and transactional emails to get a comprehensive view of why you have to use separate subdomains for these email types
Get acquainted with subdomain and IP warmup
Learn the ways you can segment your prospects and establish a schedule
Find out what main email marketing metrics to keep an eye on while launching inbound campaigns
Delve into the notion of fake signups
Receive primary guidelines for creating an appealing content
Compare HTML and plain text emails to decide what will work better for you

What will you get?

Inbound marketing provides you with a large number of opportunities for reaching your prospects. This guide can help you take the most important things for your inbound campaigns into account.