How To Fine-Tune Your Mailbox For Inbound Marketing or Marketing-Type Emails

This comprehensive guide helped me sort out my inbound email marketing campaigns.

Bogdan Kirov

Product Marketing Manager

Email Marketing

How To Fine-Tune Your Mailbox For Inbound Marketing or Marketing-Type Emails

Building an inbound marketing email campaign is not easy. Every approach becomes a lot simpler once it’s explained — and this is exactly what our guide does.

Description

Building an inbound marketing email campaign is not easy. Every approach becomes a lot simpler once it’s explained — and this is exactly what our guide does.

If you’re reading this, you probably have been investing in content marketing for some time. We assume that you also have a website, a blog, a bunch of posts and case studies that are really fun to read and should be shared with everyone across the industries you work with. That’s a great start! You’ve prepared plenty of fuel for your inbound sales channel.

Building an inbound marketing email campaign is not a walk in a park. But it doesn’t mean that you shouldn’t try it. Every approach becomes a lot more understandable once it’s laid out, step by step — and this is exactly what our guide does. Read on to discover insights collected by Folderly email deliverability experts.

Content

Make the most out of your domain for your email marketing:

Create a subdomain for your promotional emails
Warm up your subdomain
Segment your emails
Build a schedule
Deal with fake signups
Build high-value content
Follow HTML template guidelines
Plain text email rules

Benefits

Discover the difference between promotional and transactional emails to get a comprehensive view of why you have to use separate subdomains for these email types
Get acquainted with subdomain and IP warmup
Learn the ways you can segment your prospects and establish a schedule
Find out what main email marketing metrics to keep an eye on while launching inbound campaigns
Delve into the notion of fake signups
Receive primary guidelines for creating an appealing content
Compare HTML and plain text emails to decide what will work better for you

What will you get?

Inbound marketing provides you with a large number of opportunities for reaching your prospects. This guide can help you take the most important things for your inbound campaigns into account.