Apple’s Mail Privacy Protection and Its Impact on Email Marketing

"Apple Mail Privacy Protection is being actively utilized by Apple devices users. The best way give it a detailed look is to download this guide."

Vladislav Podolyako

Founder & CEO at Folderly

Cold Email Outreach

Apple’s Mail Privacy Protection and Its Impact on Email Marketing

What does Apple’s Mail Privacy Protection stand for? How does it affect email marketing? This complete guide to Apple's MPP will answer all these questions.

Description

What does Apple’s Mail Privacy Protection stand for? How does it affect email marketing? This complete guide to Apple's MPP will answer all these questions.

The success of every email campaign depends a lot on the strategy. And the strategy depends a lot on the specific email client that you are using. Being one of the key email clients out there, Apple mail and updates to its terms of use affect email marketing a lot. Namely, the most recent Apple’s Privacy updates, released on September 20, 2021, have once more introduced new game rules to email marketers.

What does Apple’s Mail Privacy Protection stand for? How does it affect email marketing? And what can you do to adapt? This complete guide to Apple's MPP will answer all these questions. Read on to learn more!

Content

What is Apple's Mail Privacy Protection?
Why should marketers care about the Mail Privacy Protection feature?
How many leads on my list will use Mail Privacy Protection?
5 ways Mail Privacy Protection will change email marketing
6 ways to survive changes and keep your email marketing effective

Benefits

Find out all the specifics of the new Apple's Mail Privacy Protection
Read the reasons why you should pay special attention to adjusting to such updates from Cupertino-based company
Be aware of the ways MPP will change email marketing and get ready for them
Discover the aspects to be considered while evaluating the performance of your email marketing campaigns

What will you get?

As Apple said, "MPP hides your #IP address, so senders can’t link it to your other online activity or determine your location. It prevents senders from seeing if and when you’ve opened their email." To put it bluntly - if this function is enabled, your ESP sees your email as opened, even though your prospect may have never seen and read it. It has been done by a special Apple tracking pixel. Apparently, such a feature has created lots of new challenges for email marketers as the metrics they used to build their mailing campaigns’ analytics on are no longer that much useful. And the email world had to adapt and find the way out. We’ve gathered all the information and expertise and put it into one handbook for you to get fully covered on all the aspects to make your Apple mailing campaigns a blast.