About Vovik Tsybulskyi & Co.
Industry: B2B Lead Generation
Vovik Tsybulskyi & Co. is a B2B lead generation agency founded by Vovik Tsybulskyi. The agency helps small businesses and start-ups connect with prospective clients.
Breaking Point
Vovik Tsybulskyi & Co. encountered limitations with reaching new clients through cold email outreach. Despite implementing warmup and deliverability tools, the company observed discrepancies between the reported high deliverability rates and the reality of increasing email bounces, low response rates, and spam folder placements. Realizing things weren't as promising as they seemed, they stopped using those tools and started searching for a better way to get reliable data.
“Most tools do a good job when it comes to warming up new domains, new email accounts. But when it comes to fixing deliverability problems, most of these tools fail.”
Vovik Tsybulskyi, Founder of Vovik Tsybulskyi & Co.
Key Jobs-To-Be-Done
The company was looking for a solution that would help to:
- See accurate data on emails deliverability and domain health
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Improve email deliverability to ensure the emails land where they should (clients' inboxes)
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Resolve deliverability issues efficiently, with expert assistance
- Monitor email domain health and troubleshoot issues on time
Problems vs Solutions
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Issues |
Solutions with Folderly |
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Inaccurate deliverability reports from previous tools |
✅ With Folderly's daily upkeep, the company gained real-time, accurate insights on their email deliverability across key providers. Whenever the rates drop and emails start landing in spam, the customer gets notified by Folderly. With the custom metric Folderly Score, the company gets quick access to the health of their entire email infrastructure, from mailboxes and domains to IP addresses. |
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The lack of expertise to solve deliverability issues (nothing seemed to work and not knowing where to start) |
✅ Folderly doesn't only identify the issues but also offers automated remediation, often resolving problems within 1-3 days (whenever possible). When it comes to issues that can't be solved automatically, the customer can access a detailed breakdown of recommended solutions and best practices for each identified issue within the dashboard. |
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Emails never reaching leads and landing in spam |
✅ With daily deliverability upkeep, ongoing domain health monitoring and expert assistance of email deliverability experts, the customer sends every email with complete confidence, knowing it will land straight in your recipient's inbox (of course, with some exceptions, let's be honest :) |
Key Results with Folderly
“What is great about Folderly is that if my deliverability drops in real life, Folderly shows that. ”
Vovik Tsybulskyi, Founder of Vovik Tsybulskyi & Co.
- No headaches from troubleshooting technical problems
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Nearly 96% email deliverability, with more emails reaching new leads
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Nearly 46% open rates and growing response rates from cold outreach campaigns
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Enhanced visibility into email health and performance
- Predictable email outreach campaigns
More Things Endorsed by Client
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❤️ "Does a good job of REALLY fixing email deliverability." |
❤️ "Shows the real-life situation" |
Easy-to-check dashboard |
❤️ Reliability |
Lessons Every Business Can Learn
Don't trust blindly. Most email warmup tools on the market don't use a comprehensive approach to email deliverability, and that's why the data is misleading. Also, traditional warm-up tools help to establish new domains and accounts, but can't diagnose and fix deeper deliverability problems. Look for solutions that offer real-time data and monitoring, by considering all key components of your email deliverability — IP, domain health, and content.
Take It From Our Client
Don't just take our word for it, listen to our client's sincere opinion ⬇️