In the fast-paced industry of B2B lead generation, staying on the offensive or taking care of problems before they even arise is essential for success.
Our recent partnership with GigRadar is proof of this. Through personalized plans, A-Z email infrastructure setup, and constant expert email deliverability monitoring, we improved GigRadar's email deliverability to a perfect 100% and boosted their engagement metrics as well.
Find out how GigRadar's new email accounts were managed with Folderly and how their email outreach efforts yielded world-class results by reading this case study.
Type of Company
GigRadar is a B2B company that helps agencies eliminate the need for an Upwork bidding team, thereby reducing customer acquisition costs and increasing marketing performance by as much as 10 times.
How The Client Used Email Communication
The company was performing mainly cold outreach, contacting different agencies and offering them services. Also, the company was sending transactional emails, like password recovery and others.
Email Deliverability Challenges The Client Faced
Once the old inboxes used for cold outreach and managed with QuickMail stopped performing, the company decided to create brand-new mailboxes and approached us with these inboxes immediately, being afraid that in some time the email outreach will stop working as well.
One significant challenge was that while they were eager to upscale their cold outreach, their email domain wasn't warmed up, and their best practices weren't refined. Besides, the company also experienced problems with the deliverability of transactional emails, like sign-up confirmation or password recovery.
Issues Found & Solved with Folderly
Since we've plugged in our inboxes, we didn't really have to do anything. It just works.
Vadym Ovcharenko, Founder of GigRadar
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Not configured DNS settings |
Folderly performed professional email authentication, assisting the company with SPF, DMARC, and DKIM setup. |
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Not pre-warmed domain
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Our email deliverability team assisted with setting up the client’s new inboxes. Given the challenges presented by their email domain not being pre-warmed, Folderly's automated email deliverability fix based on a gradual scaling approach led to positive outcomes.
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Unawareness of spam triggers at different levels |
Folderly's focus was not just on the technical setup and warmup, but also on introducing GigRadar to our tried-and-tested best practices. This included advisories such as ensuring no more than 12 links in a warm outreach email and consistently maintaining Domain Name System (DNS) and content best practices. |
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Lack of expertise
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GidRadar was granted access to our dedicated chat and given a dedicated email deliverability specialist (EDS). This ensured they had an expert's attention and guidance throughout the process. We also undertook content audits, especially given that every domain presented unique challenges. |
Although the mailboxes were brand-new, they immediately started to perform and demonstrate the best metrics, only with insignificant declines during the preparation stage, which did not affect domain reputation.
Other Things Endorsed by Client
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❤️ Great user experience |
❤️ Great customer support and access to the dedicated chat |
Autonomy |
❤️ Results that speak for themselves |
Lessons Every Business Can Learn
The best thing you can do for your domain reputation is preventive, on-time care.
If you start out on the right foot with professional help for email deliverability, you can get your messages into the inboxes of your intended recipients with a 100 percent success rate and with a much quicker and smoother preparation stage. You claim to be a reputable sender from the very beginning, and then your domain gains trust from different ESPs.
Client Interview
Lastly, we offer you to watch this client interview to hear everything from the client:
