Email marketing is still ruling the game, with emails producing $42 on average for every $1 invested. However, as its popularity develops, so does the necessity to address the ever-changing obstacles that it brings, such as strict spam filters.
Luckily, with the email deliverability industry becoming increasingly crowded, there's no shortage of options to choose from. Warmup Inbox, for instance, is a relatively recent addition to the deliverability pool, is a unique and entirely automated solution designed to improve sender reputation and deliverability score.
Is it, however, comprehensive in terms of email deliverability? Can you put your trust in its totally automatic warmup? Is there a more sustainable Warmup Inbox Alternative? 🤔
After some testing, we compared Warmup Inbox to Folderly, a reliable and end-to-end email deliverability solution, and are ready to give you a full analysis of both solutions, so you can make a long-term decision.
Why Consider a Warmup Inbox Alternative?
Warmup Inbox is a fully automated solution designed to keep your inbox in good condition. Although it’s very simplified, you may find some aspects that the service lacks that are of utmost importance when crafting your outreach strategy.
Warmup Inbox presents custom templates as part of premium plans. Since the Basic plan does not include this feature, small businesses, and start-ups may not be able to benefit from the benefits of effective template customization. Besides, its template editor doesn’t offer spam trigger word detection, which is a common reason for landing in spam.
Warmup Inbox enlists a plethora of handy integration options, including but not limited to major ESPs and customized providers. However, there are deliverability solutions available that present a more extensive range of integrative variants. Besides, the integration process is not always smooth.
Technical set up
The Warmup Inbox setup process may seem a little tech-savvy, especially for those with little experience in the field. Although there is a support team available for those seeking help.
Warmup Inbox approaches the matter of warming up from a fully automated angle that makes sense for those seasoned in the field. Yet, it against Google policies. Besides, some users may require more practical industry tips and expert advice to make an informed decision regarding their efforts.
As your business grows, it is only natural to involve more people in the process. Thus, an effective and easy-to-use collaboration space would be a nice addition to the work routine.
Folderly as a Warmup Inbox Alternative
Every deliverability solution comes with a set of innovative features and drawbacks that will help you make up your mind and choose the best option. Let’s dissect Folderly and Warmup Inbox from the point of view of valuable features, unique attributes, and overall deliverability performance.👇
Dedicated email deliverability fix through sending emails to multiple ESPs, in different domain zones. A thorough analysis of results of sending and troubleshooting issues.
Fully automated warm up process, real-time issue detection, scaled and scheduled warmup, inbox health, and placement monitors.
|Spam Triggers Overview||
Detailed analytics of spam triggers (a list of alerts that the domain received from various email service providers).
Free-of-charge deliverability test, comprehensive inbox placement score, inbox rate, daily upkeep. Daily upkeep progress bar.
|Tech infrastructure||Expert DNS settings and authentication setup (only with a Folderly premium account!*). Regular monitoring and timely updates of any technical issues.||❌|
Major ESPs and custom providers are supported via API and SMTP.
Major ESPs and custom SMTPs.
Neat collaboration dashboard, multiple accounts, new members, assigned Roles (Admin, Viewer, Editor).
Blacklist analysis+delisting suggestions, major engagement metrics,, and daily reports.
Sender reputation stats and suggestions.
User-oriented template customization dashboard, real-time issue detection, spam-word detection, improvements, and suggestions.
|Basic custom templates management, only with premium subscription.|
|Deliverability Alerts and Notifications||Folderly sends alerts whenever the issues that require the mailbox admin assistance appear. See notifications and fix problems on time.||❌|
|Expert advice||Individual outreach strategies and best practices (*coming soon) + Knowledge base and Folderly blog.||Knowledge base and blog.|
|Free Trial||30-day free trial.||7-day free trial.|
|Support||Professional support and online consultation + personal success manager (5+ accounts).||Live chat, Priority, and Premium support.|
|Rating||5.0 ⭐️ on G2||4.7 ⭐️ on G2|
When Should You Choose Warmup Inbox?
✅ You look for a basic solution. Warmup Inbox ensures that your inbox remains in good condition so that you can expand your efforts over more user inboxes. Thus, if you don’t need a comprehensive and long-term improvements, it might be your to-go option.
✅ You decide to track and enhance your sender rep. As the solution improves your deliverability stats, the system calculates your Reputation score. With basic stats at hand, you can compare the results with community benchmarks and work to enhance the score.
✅ You wish to keep emails out of the Promotions folder. Based on the systematic warmup approach that the service proclaims, your emails will stop landing in the Promotions folder.
✅ You are on a limited budget. Based on the suggested feature range, Warmup Inbox presents a fair price that even a small company or start-up can afford. There are no additional charges for the feature you won’t use.
When Should You Choose Folderly?
✅ You experience low deliverability rates. Should you notice that most of your emails end up in users’ spam folders, you can run a free email deliverability test. Folderly is designed to diagnose and address the matters causing the outcome.
✅ You rely on email outreach campaigns. Suppose emails are the primary means by which you reach out to your target audience. In that case, Folderly will help you optimize your email deliverability to the point where most of your emails reach the primary inboxes.
✅ You seek real-time monitoring. Even the smallest issue can grow into a massive problem once left undetected and unattended. Folderly provides real-time insights into the health of your mailbox and ongoing campaign so that you can take immediate action should the need arise.
✅ You want to make data-driven decisions. Folderly provides detailed and regular reports on the state of your deliverability affairs so that you can make an informed decision instead of wandering in the dark and taking actions at random.
✅ You require comprehensive email authentication assistance. Folderly tech experts will help you set up and maintain proper email authentication and related tech infrastructure, ensuring flawless deliverability.
✅ You prefer proactive email deliverability management. The Folderly team provides excessive consultation and helps to form an individual deliverability strategy based on your needs and preferences.
Bottom Line: Embark on a Thrilling Adventure with a Battle-Tested Warmup Inbox Alternative
You are the only one who should be in control of your email deliverability. However, it may be difficult to walk through the maze of present-day obstacles with a handy deliverability solution by your side. By comparing two same-direction services, you will uncover the perfect match for your deliverability aspirations.
Warmup Inbox is a great solution for focusing on email warmup and boosting your deliverability through it. In comparison, Folderly offers a more comprehensive approach to the matter, since there’s more than one factor that affects email deliverability.
It takes a deep evaluation of your individual needs and possibilities to come up with a final decision. However, a side-by-side comparison showcases the weak spots and strengths of each platform, making the choice twice as easy. If you have any questions, you can contact Folderly support and get a full-scale consultation.
Which Folderly Pricing Plans Are Available?
There is only one pricing plan that Folderly presents. The offered plan encompasses every feature that the service supports and costs $200/month per mailbox.
Does Warmup Inbox Have a Free Trial?
Yes, Warmup Inbox has a 7-day free trial on offer.
Does Folderly Have a Free Trial?
Folderly presents a 30-day free trial period with unrestricted access to the service’s main features and functions.
What is Warmup Inbox’s Pricing Policy?
Warmup Inbox has three different pricing options, starting at $12 per month/inbox and ending at $199 per month/inbox. Each plan ranges up the sent-email scale. Premium plans include features that aren’t available in the Basic plan, including but not limited to email customization and warm up topics.
Why Consider a Warmup Inbox Alternative?
There are countless reasons why you should explore alternative options to any tool you are about to implement into your work process. While Warmup Inbox is a reliable and handy solution, it may not suffice you in terms of experience on the market, flexibility, cost efficiency, alignment, integration policy, and overall expert support. By exploring other options, you ensure that you optimize your deliverability and general outreach performance to their maximum.