Folderly research

Reports & research

Original deliverability benchmarks, channel data, and field-tested playbooks for B2B SaaS outbound teams.

Featured report
Folderly research
2026
Fixing B2B SaaS Outbound Email Deliverability in 2026: Benchmarks, Expectations, and Recovery Across the Industry
Benchmark report

Fixing B2B SaaS Outbound Email Deliverability in 2026: Benchmarks, Expectations, and Recovery Across the Industry

A data-backed look at outbound email deliverability in 2026 and how to fix damaged deliverability health. With real usage data, client information, and broader survey reporting, this report is a complete guide to the state of outbound email deliverability.

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Folderly research Data study · 2025
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A year-over-year read on where B2B pipeline actually came from — how email stacked up against paid, social, and outbound, and which channels gained or lost ground.

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