This playbook is for the go-getters, the dreamers, and most importantly, the doers. If you have a burning idea but find the traditional fundraising model stifling, this is for you. If you're a skilled professional tired of working for someone else's dream, pull up a chair. Or perhaps you're already on your bootstrapping journey but hitting a few speed bumps; you'll find some fresh ideas and 'aha' moments here. In short, if you're someone who believes in the power of self-reliance and the idea that you don't need external funding to make it big, welcome aboard.