Once you start your email marketing campaign, it takes great effort and a fair share of time to set everything right. A prospective marketer will spend hours on creating an appealing, informative, and conversion-oriented email piece. However, if you spot the email going to spam, you can annul all the efforts spent in the process.
At the same time, when you decide to audit your campaign, you will be able to spot all the issues that negatively affect email deliverability. Let’s say, you notice that the email rep is going down. Such a problem will cut on the number of prospects to count on. Yet, with the issue in mind, you can start evaluating potential triggers that have led to that. In case you know how to improve the sender reputation – that is, removing your address from a blacklist and resolving spam complaints – you will deal with the matter in no time. The same rule applies to decreased open rates, bounce rates, and other email marketing problems – all can be solved by a timely and detail-oriented audit.