How Parallax Solved Spam Issues, Saved Clients, and Increased Leads with Folderly
42%
Open Rate
97%
Email Deliverability
Category
Warm Email Marketing
Industry
Software Development
About Parallax
Industry: Software Development (B2B)
Parallax is a platform that empowers digital agencies and software consultancies to streamline resource allocation, predict future demands, and gain valuable insights through its comprehensive resourcing, forecasting, and analytics solutions.
Breaking Point
The company faced a critical issue with email deliverability. Their business development team's emails, along with crucial customer and vendor communication, started to land in spam folders. This meant missed connections and challenges with sales pipeline, as well as the inability to ensure timely communication with existing clients. The result was missed new opportunities and decreasing customer satisfaction rate. They urgently needed a solution to get their emails back into inboxes.
Challenges and Solutions With Folderly
We looked at a few solutions—some more services-heavy, some more software-heavy, and we found a really good balance with Folderly and what they provided.
Emily McGrath Revenue Operations Manager
|
Challenge |
Solution |
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Not only cold but also warm and transactional emails landing in spam |
Folderly run email deliverability optimization, addressing spam triggers at all levels—domain, IP, mailbox, and content. Folderly Spam Triggers feature informed the client about all the current reasons for spam, along with expert troubleshooting instructions. |
|
Incorrect DNS settings |
Folderly dedicated team collaborated closely with Parallax to polish and configure DNS records to improve sender reputation. |
|
Not enough expertise for seeing the spam triggers and how to fix those |
A designated Customer Success Manager ensured ongoing support and addressed any questions the team had promptly. Also, Folderly provided best practices by sharing valuable insights for effective cold outreach and marketing campaigns. |
Results With Folderly
We started to see success with our deliverability improvement within the first quarter of partnering with Folderly. As we continue to partner with Folderly, we keep seeing great improvements and results and feeling our pipeline with more outbound targeted folks.
Emily McGrath Revenue Operations Manager
Get Parallax experienced significant improvements within the first quarter of partnering with Folderly:
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Increased deliverability up to 97%
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Confidence that crucial emails reach customers and vendors
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Hassle-free outbound outreach generates more qualified leads
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Critical customer inquiries receive timely responses
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Folderly's team provides continuous assistance and addresses any arising concerns within a few working days
Other Things Endorsed by Client
We’ve seen a lot of great success. And with the changes in email policies and deliverability, we’ll continue to have such a partner as Folderly by our side.
Emily McGrath Revenue Operations Manager
|
♥️ |
♥️ Valuable Expertise (best practices and industry knowledge) |
♥️ Proactive Approach |
♥️ Balance between simplicity and effectiveness |
What Others Can Learn
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Prioritizing Email Deliverability: A robust email deliverability strategy is crucial for improving communication and sales pipeline.
- Identifying spam triggers: Utilize tools or partner with a service to identify issues causing emails to land in spam.
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Seeking Expert Support: Partnering with a service like Folderly can provide the necessary expertise and technology to overcome deliverability challenges.
- Fixing DNS settings: Proper DNS configuration improves sender reputation and email deliverability.
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Continuous Improvement: Staying informed and adapting to the changing email landscape is essential for long-term success.
With changing email policies, we’ll continue to have a partner like Folderly by our side.
Take It From Our Client
Lastly, we offer you to watch this client interview to hear everything from our client ❤️
