Marketers love sending emails. With the availability of new technologies, email still remains one of the most important communication channels. This is why email deliverability is so important for any business.
Kannaco mainly provides wellness products that specialize in pain relief, sleep support, and stress reduction. And although the company does sell these products directly to the consumers, they also work with practitioners like chiropractors and acupuncturists to provide the products to their patients.
The company formulates safe, high-quality, highly concentrated CBD accessible to all. And the line of products is specifically developed with adequate concentrations to serve for quick, targeted relief. The ingestible supplement products serve as everyday nourishment for Endocannabinoid System to bring whole body wellness.
Nate Abegglen, marketing director, started working with Folderly primarily through the B2B channel because the company needed to find chiropractors, acupuncturists, and a lot of practitioners in that space and industry. So, Kannaco needed a way to reach out to a large number of people. But it was a really hard battle to get the messages to arrive in people's inboxes.
And this is when Folderly entered the game. The company utilized Folderly resources and support to be able to have the deliverability for emails to go through. They wanted to reach their clients and make sure that emails reached the people they wanted to contact.
They first found Folderly through a member of the team who had previously worked with the platform and had great things to say. So, it was an easy decision having this guarantee and previous experience.
The result wasn't long in coming. The company used Folderly tools to set up their email infrustructure and make sure they are ready to do the large-scale outreach. As a result the business development strategy now works with the help of Folderly and other tools that they use to do the reaching out processes. The overall impact that Folderly had on the business as a very young company is that they managed to scale a lot faster than without Folderly help.
Learn more about how Kannaco overcame email deliverability challenges and empowered the business strategy in our new video interview.