Today, there is no secret that most of the marketing is taking place online. As the entire world goes digital, businesses do the same. So, in order to remain competitive and win over their prospects, companies across all industries and verticals are investing heavily into marketing through various online channels.
As this tendency grows even larger and more widespread, marketers are forced to find more and more channels for marketing their products or services in the online landscape. At this point, there are already lots of such channels. Still, email marketing remains one of the primary ones. Industry reports reveal that nearly 90% of marketers focus on email as their primary channel for lead generation.
Such huge popularity of marketing email campaigns is dictated by a number of factors. First of all, there are almost 4 billion people who use this channel actively. According to stats, an average of 306.4 billion emails are sent and received every day. These numbers suggest that, regardless of the customer group that you target, a huge share of your prospects is using email. So, it makes pretty good sense to leverage this channel to strengthen your marketing efforts.
What else do you need to know about email marketing in today’s world? - The success of every email campaign depends a lot on the strategy. And the strategy depends a lot on the specific email client that you are using because Apple mail, Gmail, Outlook, and every other client all have different rules and requirements for campaigns delivered through their service.
What does Apple’s Mail Privacy Protection stand for? How does it affect email marketing? And what can you do to adapt? This complete guide to Apple's MPP will answer all these questions. Read on to learn more!