How-to Library

Folderly is much more than an email performance platform. We create unique solutions to suit your demands. Enjoy the synergy of new-level email analysis technology and a human approach to improving email performance.

Apple’s Mail Privacy Protection and Its Impact on Email Marketing
Apple’s Mail Privacy Protection and Its Impact on Email Marketing

What does Apple’s Mail Privacy Protection stand for? How does it affect email marketing? And what can you do to adapt? Read this complete Folderly guide to Apple's MPP and get answers to all these questions.

How To Fine-Tune Your Mailbox For Outbound Marketing
How To Fine-Tune Your Mailbox For Outbound Marketing

This guide will give you answers to your long-time outbound marketing questions. Getting ready for your first outbound campaign isn’t easy — there are many things to keep in mind and even more upcoming issues to deal with, from sales objections to cleaning your templates from potential spam trigger words.

What is Email Deliverability: Informative Review for Curious Marketers
What is Email Deliverability: Informative Review for Curious Marketers

What is email deliverability? How do you improve it with ease? Read the most informative review compiled by dedicated industry experts.

Cold Email Deliverability Checklist
Cold Email Deliverability Checklist

How to be a welcome guest when nobody expects you to come? Find out 6 steps to getting your cold emails seen and read from Folderly experts. Cold emails can be made visible, readable, and fun as long as you know how to send the right message to email service providers and spam filters. This cold email deliverability guide is here to help you make each cold email a pleasant surprise rather than an unwelcome intrusion.

How to Overcome Email Deliverability Challenges as a B2B Sender
How to Overcome Email Deliverability Challenges as a B2B Sender

There is nothing complicated about sending a message. But when it comes to making sure that the message is delivered and processed correctly...oh, boy. The processes behind mail transfer are incredibly complex - and for a good reason. One can’t be too careful with so many ill-intentioned people willing to exploit and abuse any system they come across.

Email Authentication (and DNS) As the First Step to High Email Performance
Email Authentication (and DNS) As the First Step to High Email Performance

What are the primary methods of effective email authentication? How do you activate all the primary records? Read the Folderly guide to find the most practical pieces of advice!

Recent blog posts

  • Cyber Monday Email Examples to Spike Up Your Sales
    Cyber Monday Email Examples to Spike Up Your Sales

    The Cyber Monday sale comes right in the aftermath of the Black Friday shopping spree. Even though some customers are already exhausted, and their accounts are empty, however, some later buyers wait for a chance to shop for their desired goods when the frenzy calms over the weekend. Discover how to make your Cyber Monday campaign an exciting shopping experience worth the wait and significantly add to your profits. Check out these cyber Monday email examples that prove why you should collaborate with a reliable partner for the best sales season.

  • Best Black Friday Email Examples to Make Your Campaign a Blast
    Best Black Friday Email Examples to Make Your Campaign a Blast

    The holiday shopping season in e-commerce stores is coming, and it’s time for inspiration. Black Friday campaigns are part of a holiday marketing strategy that relies on discounted sales to deliver optimal sales by increasing consumer traffic. Here are examples and templates in the Black Friday email campaigns that can help you increase sales.

  • Why Does Your Website Need High-Quality Hosting?
    Why Does Your Website Need High-Quality Hosting?

    There may be a situation when you invest so much time and money to create your email newsletter but the website you lead to from the email loads very slowly or does not load at all. Your website is a full-fledged part of the sales funnel it's important that no single user is dropped out. Let's find out how to choose reliable web hosting to make your website work efficiently and smoothly.

  • Common Challenges of Folderly Clients
    Common Challenges of Folderly Clients

    Working with clients is an art you have to master constantly to make sure all of them are having a great experience using your solution. However, it's not a piece of cake to achieve. What are the common challenges of Folderly client's best practices? Let's listen to Dariia, the Head of Email Deliverability at Folderly.

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