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This comprehensive guide helped me sort out my inbound email marketing campaigns.
Bogdan Kirov
Product Marketing Manager
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Email Marketing
How To Fine-Tune Your Mailbox For Inbound Marketing or Marketing-Type Emails
Building an inbound marketing email campaign is not easy. Every approach becomes a lot simpler once it’s explained — and this is exactly what our guide does.
Description
Building an inbound marketing email campaign is not easy. Every approach becomes a lot simpler once it’s explained — and this is exactly what our guide does.
Content

Make the most out of your domain for your email marketing:

  1. Create a subdomain for your promotional emails
  2. Warm up your subdomain 
  3. Segment your emails 
  4. Build a schedule 
  5. Deal with fake signups
  6. Build high-value content 
  7. Follow HTML template guidelines 
  8. Plain text email rules
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Benefits
  • Discover the difference between promotional and transactional emails to get a comprehensive view of why you have to use separate subdomains for these email types
  • Get acquainted with subdomain and IP warmup 
  • Learn the ways you can segment your prospects and establish a schedule
  • Find out what main email marketing metrics to keep an eye on while launching inbound campaigns
  • Delve into the notion of fake signups
  • Receive primary guidelines for creating an appealing content
  • Compare HTML and plain text emails to decide what will work better for you
What will you get?
Inbound marketing provides you with a large number of opportunities for reaching your prospects. This guide can help you take the most important things for your inbound campaigns into account.