How-to Library

Folderly is much more than an email performance platform. We create unique solutions to suit your demands. Enjoy the synergy of new-level email analysis technology and a human approach to improving email performance.

How To Fine-Tune Your Mailbox For Outbound Marketing
How To Fine-Tune Your Mailbox For Outbound Marketing

This guide will give you answers to your long-time outbound marketing questions. Getting ready for your first outbound campaign isn’t easy — there are many things to keep in mind and even more upcoming issues to deal with, from sales objections to cleaning your templates from potential spam trigger words.

What is Email Deliverability: Informative Review for Curious Marketers
What is Email Deliverability: Informative Review for Curious Marketers

What is email deliverability? How do you improve it with ease? Read the most informative review compiled by dedicated industry experts.

How To Fine-Tune Your Mailbox For Inbound Marketing or Marketing-Type Emails
How To Fine-Tune Your Mailbox For Inbound Marketing or Marketing-Type Emails

If you’re reading this, you probably have been investing in content marketing for some time. We assume that you also have a website, a blog, a bunch of posts and case studies that are really fun to read and should be shared with everyone across the industries you work with. That’s a great start! You’ve prepared plenty of fuel for your inbound sales channel.

Cold Email Deliverability Checklist
Cold Email Deliverability Checklist

How to be a welcome guest when nobody expects you to come? Find out 6 steps to getting your cold emails seen and read from Folderly experts. Cold emails can be made visible, readable, and fun as long as you know how to send the right message to email service providers and spam filters. This cold email deliverability guide is here to help you make each cold email a pleasant surprise rather than an unwelcome intrusion.

How to Overcome Email Deliverability Challenges as a B2B Sender
How to Overcome Email Deliverability Challenges as a B2B Sender

There is nothing complicated about sending a message. But when it comes to making sure that the message is delivered and processed correctly...oh, boy. The processes behind mail transfer are incredibly complex - and for a good reason. One can’t be too careful with so many ill-intentioned people willing to exploit and abuse any system they come across.

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