Why Are My G Suite Emails Going to Spam?

Author
Dariia Leshchenko
Published
Oct 31, 2022
Reading duration
8m

The prevalence of G Suite email going to Spam spells doom for any email marketing efforts by limiting inbox visibility for your content. Your messages instead enter the spam folder where there is minimal user attention, thus almost zero probability of viewership by targets. Consequently, you lag behind competitors due to your eCommerce outlet's little awareness prospects get about what you are selling. However, the piece delves into the causes of the unfavorable situation and provides workable solutions. 

First, there is a detailed explanation of computer protocols, such as spam filters which prevent inbox penetration by emails with particular shortcomings. The filter algorithms are a major player in preventing your messages from landing correctly. Secondly, we look at factors that originate from your side, such as content quality, relevance, and correctness, which determine the rate of email deliverability. Finally, the discussion focuses on the target's side, where issues like interest and expectations determine how they react to your emails. The initial response is important because it influences the performance of future outbound emails.  

Additionally, the article provides relevant solutions that will improve your market influence by enhancing deliverability chances. Such strategies will work best with the help of automated integrations from marketing service providers like Folderly.  

Why are my G Suite emails going to Spam 

As stated, emails designated as Spam cannot achieve the business objective of informing targets about product details that may influence purchase decisions. Such G Suite messages hide from the visible section of client mailboxes, thus undermining your goal to create product awareness. The spam filters implemented by most email service providers (ESPs) are gatekeepers of the client mailboxes providing security against malicious content. Thus, such filters subject your outbound emails to checks to discover evidence of safety standards before allowing inbox entry.  

The following are reasons for the filters to isolate your Google Workspace emails going to spam instead of the inbox folder: 

  1. Underwhelming email warm-up
  2. Bad domain credibility 
  3. Irrelevant content
  4. Content errors 
  5. Spammy content

Underwhelming email warm-up 

The period following the launch of your mailbox is as important to your marketing needs as a foundation is to the stability of a building. It defines the duration when you must make your domain used to email traffic by starting slow and then steadily increasing the engagements. The warm-up process runs parallel with your cold outreach campaign, where you target new prospects that show buying potential. Your mailbox will naturally adapt to the shift in traffic to become supportive of the expected interactions when you become a household entity.

However, running an underwhelming warm-up campaign with minimal user interactions can have undesirable outcomes for your mailbox. The various protocols guiding the outbound and inbound traffic require getting used to the volume by starting small. Thus, any attempt to instantly subject your mailbox to heavy traffic without following the right process will cause your mailbox protocols to fail. Consequently, you end up experiencing a slump in engagement probability, with many outbound communications entering the spam folder. 

Bad domain credibility

Domain credibility determines how much respect your mailboxes command in the market sphere where millions of email senders exist. The spam filter algorithms prioritize delivering messages from highly credible sources into target inboxes. Such domains are within the thresholds defined by ESPs to place senders into different categories based on client safety. Credibility shows that you have a history of engaging with other clients for long stretches during which you gain their confidence in your content and intentions.  

However, questionable credibility makes your mailbox a target for scrutiny, where your content does not enjoy instant inbox landing. Instead, you become subject to security scans and content analysis to confirm that your messages carry no malice to the recipient mailboxes.   

Irrelevant content 

Content irrelevance is also a leading cause of spam emails because it violates the client's trust and diminishes interest. Sending emails to people who do not subscribe to or show interest in your product and marketing content is a risky business decision. The prospect will only need a few interactions with your mailbox before deciding that your communications are unneeded. You, therefore, risk getting blocked and reported for frequently bombarding people with senseless or unhelpful content. 

Your Google Workspaces emails become irrelevant due to an out-of-date and poorly constructed email list. Such a list holds the majority of mailboxes belonging to people with no interest in what you sell or advertise via mail. They become irritated when they see constant reminders to buy what they do not need, and some can add you to the list of spam senders. 

Content errors

One of the items checked during the email spam test before allowing inbox landing of outbound emails is the presence of content errors. The filters look at the grammatical constructions of phrases and the correctness of language used to advertise products. A team with little awareness of such errors in your emails means you risk poor deliverability. Your emails will not land because any erroneous sentence structures mean your content is underwhelming and lacks professionalism.   

Spammy words and phrases in content    

The presence of spammy words in any part of your email content underscores the biggest reason for your Google Workspace email going to Spam. Such words and phrases indicate unprofessionalism by using trending topics to lure prospects into opening your content. Consequently, many ESPs designate them as originating from email accounts hell-bent on spreading malicious content that endangers their clients. Emails from your Google workspaces will suffer spam flags due to the spam words, thus undermining any campaign where inbox landing is desired. 

How to prevent G Suite email from going to Spam 

The points describing the reasons for the occurrence of emails entering the Google spam folder give an impression of the corresponding solutions to adopt. You will encounter several strategies that work perfectly in reducing the number of G Suite emails going to Spam during your campaigns. They include: 

  1. Comprehensive email warm-up: warming up the mailbox requires that you start sending emails to new targets while monitoring the traffic to ensure a seamless adaptation. The process will expose your traffic management protocols to steady traffic increases that cannot overwhelm them instantly. Additionally, you can acquire software automation from your marketing partner to speed up the warm-up process and immediately get into serious advertising. 
  2. Updating your email list: your email list should have contact details of prospects indicating the seriousness of their intent to acquire solutions similar to those you provide. The best way to gauge client intent is to monitor online behavior to understand browsing tendencies and what they like viewing. The follow-up step is to request random online users with favorable behavior traits to subscribe to your product content. You can then unleash automated algorithms that use interactive opt-in forms to collect contact information from subscribers. Such users will consent to the reception of your communications without reporting your domain as Spam since the content is relevant to their needs.  
  3. Cultivating domain credibility: When you begin getting engagements with more mailboxes that open and respond to your emails, favorable domain credibility comes. The trick is to have as many active senders as possible on the email list to ensure sustainable outbound and inbound traffic involving equally credible recipients. 
  4. Spam word checkers: you can integrate relevant software to ensure that all outbound emails are subject to intense spam testing procedures. The software identifies and automatically removes or suggests instances of spam trigger words that might lead to restrictions from landing in the inbox. The software deploys protocols that gather and store all newly occurring spam words and crosschecks your content to ensure it's clean. 
  5. Grammar checkers: content with bad grammar undermines deliverability since your email will fail the quality test of the spam filter deployed to oversee grammatical requirements. However, offline and online grammar checkers make your content seamless and easy to understand while meeting the standards demanded by ESPs. The subject line is the most important part of the email because it offers insight into what the body holds. Its grammatical sentence constructions must be correct to ensure that the email remains professional and informative. 

Conclusion 

G Suite emails tend to end up in Spam when they show characteristics that undermine client safety and relevance interests. The spam filters on both ends of the communication channels where mailboxes engage seek to solicit sender responsibility and adherence to emailing good practice. The article articulates some of the issues likely to cause problems for your company's outbound content when exploring new and old audiences. 

In summary, factors like the authenticity of your sender mailbox domain and the professionalism of your email content determine how much reach you enjoy. Professionalism entails eliminating spam content and grammar errors from your messages before hitting the send button. It determines how clients respond if your messages get an inbox folder landing in the target mailbox. However, the relevance of the content to clients ultimately decides whether they desire to continue receiving your messages. Automating some of the spam checking and removal functions will ensure a sustainable ecosystem that supports an unrivaled emailing campaign. 

Dariia Leshchenko
Author:
Dariia Leshchenko
Customer Success Manager
Dariia's decades in Email Deliverability and Sales have allowed her to successfully manage diverse business clients. For years now, she proves that there are no issues not to be fixed. Dariia speaks for the synergy of new-level email analysis technology and a human approach to improving email performance.