Comprehensive G Suite Email Sending Limit Guide

Author
Dariia Leshchenko
Published
Mar 04, 2022
Reading duration
8m

Email correspondence is among the greatest tools of communication that the modern world has come up with so far. You can share a single piece of information with multiple recipients in a matter of seconds. Yet, a reliable email client at hand is a must. If you aim at personal correspondence, you may decide on either available option: a Gmail account or Microsoft Outlook. However, when it comes to mass emails, things change a bit.

Being a reliable and highly valuable corporate tool, G Suite is widely used by various companies to spread their marketing offers and grow their user base. However, not all business owners know that even a powerful email service provider such as Gmail has its sending limits. The better you understand those limits, the easier it will be to plan a successful marketing campaign through your Gmail account.

Gmail sending limit – introduction

Google Workspaceformerly G Suite – is a handy tool that allows a team to work together efficiently without switching devices when you need access to other departments’ data or other related things. However, one of the major inconveniences that the platform has would be Gmail sending limits. There are different limits to keep in mind, including a daily limit, the number of recipients you can send to at once, and even an SMTP limit.

How many addresses can Gmail account cover at once?

The notion of spam emails is as dangerous as it sounds. So, before you press that send button, you need to be aware that your Gmail account won’t be blocked because you exceed the number of outgoing messages.

According to official data, you are allowed to send only 20 emails within an hour. If you try to exceed the number of addresses that your message goes to, you may face a 24-hour period of blockage. However, it needs to be added that if you start growing your mailing lists gradually, you may escape this undesirable fate.

The smartest of you may decide to exploit alias addresses to send your emails to external recipients and fool the system. However, it does not work that way since anything that hits your outgoing boxes will count toward the total. The same goes for a G Suite account used from different devices. Each will count after you sync with the Google Workspace.  

There is a legal way to outsmart the system, though. When you send the same email to multiple email addresses, each message will count separately. However, if you create different Google Groups with many recipients within it, each pack will still count as one.

Daily sending limit for different Gmail accounts

Individual Gmail accounts

There is a rate limit that affects your daily sending possibilities too. The daily limit for individual accounts covers 500 emails within a 24-hour period. While you may never reach that rate as an individual Gmail user, it wouldn’t hurt to know that even one message sent to 5 internal and external recipients will count as 5 separate emails.

G Suite email sending limit

Google Workspaceformerly G Suite – faces its own limit and covers 2000 emails per day for a separate email address. Such an increased number of emails is allowed due to the fact that G Suite is widely used for business and the system has its own email server.  

To the average user, it may seem that either limit is reasonable and would suffice for any user. Surely, there are few questions arising with an individual Gmail account. Besides, you can always use Google Groups to extend the sending limits. However, the maximum number of recipients for companies with large user bases can go beyond 2000 addresses to cover. In this case, an SMTP relay service such as SendGrid is extremely useful.

SMTP relay – a brief definition

For an average Gmail user, the notion of an SMTP relay may sound unfamiliar. So, let’s try to define it as briefly as possible: SMTP stands for Simple Mail Transfer Protocol. The protocol is a set of rules that any server exploits to prepare an outbound email to be delivered to other addresses. The relay is the process when one SMTP server delivers your email to another. As you can already understand, the process is quite technical and complicated. To ease things out, most companies in need of mass emailing services use third-party sources to send bulk emails on their behalf.

Is there a Gmail sending SMTP limit?

It is possible to use an SMTP service for your Gmail account, but it will still offer lower sending limits when compared to outsourced services. So, if you want to cover as many email addresses as possible for an effective workflow, you should look for a reliable SMTP relay service outside of Google Workspace.

Main Gmail limits that concern recipients

There is a unique recipient approach that Gmail features depending upon the Gmail account in use. You should distinguish between the following:

Free Gmail account

With a free Gmail account in use, you can count on sending 500 emails within the next 24 hours. You can cover 100 email addresses per email.

Google Workspace paid account

The daily sending limit via a business account covers 2000 emails. However, you can exceed the number of recipients up to 100 if you start using Google SMTP.

Free trial period

You can use Google Workspace email account for free too. The limit here is the same as for a free account – 500 emails.

Email alias

The G Suite sending limit spreads over all the aliases that you use. There is a preset sending limit you will be facing as your primary address and its aliases add up.

How do you increase Gmail limits?

Wondering how to increase the sending limit to correspond with your business’ needs is understandable. You wouldn’t want your emails to interfere with Google script, turn into undeliverable messages, get blocked, and whatnot.

There are a few ways to improve your Gmail sending limits:

Work with multiple accounts

There are no Google limits as to how many authorized Gmail addresses you can create. Because of this, every single email account that you create will provide you with the same limit to hit within a day. However, you must create recognizable addresses when you work within a corporation and want your customers to know that it is you. However, the chances of being marked by external recipients as a company sending spam are high.

Another disadvantage of increasing the sending limit through growing the number of addresses in use would be the time spent in the process. It will take a lot of effort to manage each separate email account and track every mailing campaign. So, depending on your business level, you may decide to take another route.

Sending email via mass-email service

Countless reliable services can be integrated with Gmail as well as Google Workspace and assist you in increasing your sending limit. Some vendors can cover as many as 10,000 emails a day, which is an impressive upgrade to keep in mind.

How to not exceed your sending limits and get blocked

You should treat every user as a unique recipient. Keep in mind that should you turn out to be too pushy, you may get yourself marked as a spammer, even if you are not sending spam. Plus, there are sending mail limits to stick to. Use these practical tips to avoid unfavorable outcomes.

Consider a relay service

When you message addresses for the first time, you need to create a positive and reliable impression. That is why you should put significant effort into authenticating your email. A trusted SMPT service will help you achieve this goal successfully.

Email content

No matter how trusted a source your email comes from, if you are sending mail of the poorest quality, it won’t get the response you count on. The moment your mail gets marked as spam, no increase in sending email limits will save the campaign. From that moment on, all the incoming messages from your addresses will hit the Spam folder. If you are facing low open-rate issues presently, you may view this problem in greater detail and let Folderly test your deliverability rates so that you can choose a direction to move in.

Invalid email addresses

No matter how high your sending limit is, it will be of little use if the addresses you are trying to reach out to are invalid. Keep in mind that every undelivered message will negatively affect your sender’s reputation, and that will be another concern on your plate to take care of. So, before you launch your 2000-email daily campaign, you may want to ensure that all the addresses on the list are active so that you are not spending the sending mail limit in vain.

Google Workspace timing

It has already been mentioned that there is a 24-hour period to stick to when it comes to sending email, especially mass email. Let’s say you initiate the batch at 2:00 pm on Monday, and it finishes at 2:15 pm. The next attempt will be available Tuesday, 2:15 pm, no sooner or later.

What is a recipient sending limit?

Another popular question that bothers the minds of those who are about to initiate the bulk session is – can you paste all 2000 addresses into the “To” field? No matter how strange it may seem, if you are sending impersonal emails, nothing should interfere with the process. You can add as many recipients to the email as you see fit or as the indicated limit allows.

Final words

G Suite is one of the most useful tools that a business can benefit from, so you should use it to its full potential. While there are sending limits to stick to, there are also available means to overcome them should the need arise. If you feel like you require additional guidance into the realm of SMTP, email deliverability, or effective mass emails – feel free to contact us any time!

Dariia Leshchenko
Author:
Dariia Leshchenko
Customer Success Manager
Dariia's decades in Email Deliverability and Sales have allowed her to successfully manage diverse business clients. For years now, she proves that there are no issues not to be fixed. Dariia speaks for the synergy of new-level email analysis technology and a human approach to improving email performance.