What is email deliverability and why should I care about it?
Email deliverability is the percentage of emails that land in your recipients' inboxes. Email deliverability encompasses a wide range of conditions that should be met before you can count your message as delivered and contributing to your success. High email deliverability empowers your email outreach with increased open and reply rates and boosts outcomes from the email channel.
How to improve email deliverability?
The best way to improve your email deliverability is to take care of your sender score and email authentication. Sender score depends on multiple factors, and with the help of the email deliverability test, you can compare and measure your scores. To never let your key metrics and DNS settings out of your sight, Folderly allows you to view your key performance metrics, your relationship with blocklists, and your current domain health in one place.
How to find the best solution for my business case?
Folderly offers solutions to various business needs, from email deliverability testing to complex domain audits. Depending on the package, you can monitor and improve your domain health and DNS settings, test email deliverability, monitor blocklists, check email templates for spam triggers, etc. You can get your new domain ready for email outreach campaigns with Basic Email Warmup, or automate location, fix, and prevent email deliverability pitfalls with Folderly Premium.
How long until I see the first results?
It may vary case by case, but Folderly experts typically expect 3-4 weeks to be the time for the platform to improve the email deliverability. However, we have many instances where it took 1-2 weeks or even a few months. You will see the difference from day one but be patient till Folderly fixes your spam problems. To optimize the spam fix process, feel free to contact us.
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