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Email design tools and email template builders

A hand-curated list of tools & resources for marketing and cold emails. From lead tools to templates.
Email design tools and email template builders
Email design tools and email template builders
Email design software and email template builders empower your business with customized communication through the email channel. Choose an HTML email design software capable of meeting your requirements out of the best tools present on the market in 2022.
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Email marketing has been booming in recent years. According to statistics, email marketing has an ROI of 3,800%. This report means that for every $1 spent, businesses can expect to earn back $38. 

Businesses should strive to make email marketing a key component of their marketing strategy. One way to make it more effective is to use email template builders. But with so many choices on the market, it can be tough to know which is right for you. This guide will show you some of the best email template builders and help you choose the right one for your business needs.

What Are Email Template Builders?

It is a tool that allows you to create email templates without having to code them yourself. This can be a valuable time-saver, especially if you're unfamiliar with HTML or CSS. 

Moreover, email template builders usually come with a visual email template editor that makes it easy to customize your templates without coding. 

There are a few different types of email template builders. Some are standalone tools that you can use to create them from scratch. Others are built into your email marketing platform and allow you to create email templates that are compatible with those platforms. And finally, drag-and-drop email builders will enable you to create them without any coding required quickly. 

Email Template Software. Comparison Overview

Here is a comparison of top email software.

BEE Free


  • User-friendly email editor
  • No coding required
  • It can be used with any email delivery email delivery service provider


  • Limited template selection



  • Easy to use
  • Wide range of templates and customization options
  • Integrates with other Mailchimp tools


  • More expensive than some other options
  • It can be challenging to learn for beginners



  • Extensive library
  • Easy to use drag-and-drop email editor
  • Free email templates


  • Some features only available on the paid plans

Constant Contact


  • Intuitive email builder
  • Wide range of templates
  • Integrates with Constant Contact's other email marketing tools


  • Templates can be challenging to customize



  • Free templates
  • Easy to use HTML email builder
  • Integrates with HubSpot's other marketing tools


  • Limited template selection



  • A/B testing capabilities
  • Wide range of templates
  • Email automation features


  • Some features only available on the paid plans

Why You Need an Email Template Builder 

There are a few key reasons why you might want to use an email template builder

Better Design Features

You can create beautiful email templates without coding with a builder. This can save you a lot of time and energy, especially if you're unfamiliar with coding languages like HTML or CSS.

Initial time saving

Once you've created a template, you can reuse it repeatedly, so you won't have to start from scratch whenever you want to send out an email campaign. 

Long-term time saving

Email template builders can also save you time in the long run by making it easy to update your templates. 

For example, if you want to change the color scheme of your email template, you can do so with just a few clicks. With coding, you would have to go through the entire code and make changes manually, which can be time-consuming.


Email template builders also make it easy to replicate your email templates. This can be useful if you want to create a series of cold email templates that are all similar in design. 

With coding, you would have to duplicate the code for each email template, which can be error-prone and time-consuming. Instead, you can simply duplicate the email template and make any necessary changes. 


Email template builders can also provide valuable insights into your email campaigns. 

For example, most email template builders will track things like email opens, clicks, and bounces. This information can help you understand what's working well in your email campaigns and what needs to be improved.

Criteria For Choosing the Best Email Template Builder

Here are a few critical criteria to keep in mind: 

Clear Onboarding 

Select an email template builder with clear onboarding instructions to help you get started quickly and easily. They should also have an easy-to-use interface that makes creating them a breeze. 

A rich choice of templates 

The email template builder you choose should have a wide selection of responsive email templates. This will allow you to create unique templates for your brand and meet your specific needs. 

HTML editor 

If you have HTML coding skills, you might want to choose an email template builder that has an HTML editor. This will allow you to create responsive email templates that are even more customized and unique. 

Various supported file formats 

Choose a builder that supports various file formats, such as:

  • HTML
  • CSS
  • JPEG

This will allow the creation of templates compatible with a wide range of email clients.

Additional content libraries 

Some email template builders come with additional content libraries, such as images, videos, and icons. This can be a valuable resource for email template creation that is even more engaging and eye-catching.

Compatibility and seamless exports 

Ensure the builder you choose is compatible with your email service provider (ESP). You should also be able to export your templates seamlessly to your ESP without any issues.

Reachable support 

In case you run into any issues, choosing a builder with reachable customer support is essential. They should be able to help you resolve any problems you might have in a timely and efficient manner.

Flexible pricing plans 

Choose a builder that offers flexible pricing plans that fit your budget and needs. Some email template builders offer free plans, while others have paid plans with additional features. 

Now that you know what to look for let's look at some of the best email template builders on the market. 

Best Email Template Builders 

Some of the top-rated companies include:

  2. Mailchimp
  3. Benchmarkemail
  4. Aweber
  5. Getresponse

While each of the above has its pros and downsides, we believe that is the best email template builder on the market. It offers a wide range of templates, has an easy-to-use interface, and provides valuable insights into your email campaigns. Additionally, you can access a free email template builder that gives you access to all the features you need to create beautiful templates.

If you're looking for a builder packed with features and easy to use, look no further than With its wide selection of templates and valuable analytics, you'll be able to create beautiful templates that will engage your subscribers.

Conclusion - Select the Best email template that matches your needs

Every email marketing team has different needs. As such, there is no one-size-fits-all solution for email template builders. Be sure to choose the right one for you and your team.

Consider your goals or what you intend to achieve with the template builder. Also, select email designer software that fits your budget. Most importantly, ensure that your choice has a wide selection of templates to choose from so you can create templates unique to your brand. With the right builder, you can take your email campaigns to the next level. 


What is an email template builder? 

A: It is software that allows you to create templates. It usually has a drag-and-drop interface and comes with a library of templates, images, videos, and icons.

How do I create an HTML email template? 

A: You need to use an HTML email template builder. Once you've selected a builder, you can choose from a library of templates or create your own. After that, you can export the email template to your email service provider (ESP).

How do you structure an email template? 

A: There's no one-size-fits-all answer to this question, as templates can vary depending on your goals or what you want to achieve with the template. However, good templates should have a clear hierarchy and be easy to scan. Additionally, it should include calls-to-action (CTAs) and images to break up the text and make the email more visually appealing.

How do I make the best email template? 

A: To create the best email template, you need to consider your goals or what you want to achieve with the template. Additionally, it's essential to choose an email template builder with a wide selection of templates. Once you've selected a builder, you can customize the email template to match your brand. 

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Frequently Asked Questions

What is email deliverability and why should I care about it?

Email deliverability is the percentage of emails that land in your recipients' inboxes. Email deliverability encompasses a wide range of conditions that should be met before you can count your message as delivered and contributing to your success. High email deliverability empowers your email outreach with increased open and reply rates and boosts outcomes from the email channel. 

How to improve email deliverability?

The best way to improve your email deliverability is to take care of your sender score and email authentication. Sender score depends on multiple factors, and with the help of the email deliverability test, you can compare and measure your scores. To never let your key metrics and DNS settings out of your sight, Folderly allows you to view your key performance metrics, your relationship with blocklists, and your current domain health in one place. 

How to find the best solution for my business case?

Folderly offers solutions to various business needs, from email deliverability testing to complex domain audits. Depending on the package, you can monitor and improve your domain health and DNS settings, test email deliverability, monitor blocklists, check email templates for spam triggers, etc. You can get your new domain ready for email outreach campaigns with Basic Email Warmup, or automate location, fix, and prevent email deliverability pitfalls with Folderly Premium.

How long until I see the first results?

It may vary case by case, but Folderly experts typically expect 3-4 weeks to be the time for the platform to improve the email deliverability. However, we have many instances where it took 1-2 weeks or even a few months. You will see the difference from day one but be patient till Folderly fixes your spam problems. To optimize the spam fix process, feel free to contact us.