The ultimate guide to cold outreach tools: how to use them and what are the best ones on the market. Cold outreach may feel like a hard nut to crack. Businesses spend thousands of dollars on cold outreach campaigns that don’t pay off. But things aren’t hard if you use the best email outbound software like Folderly.
Ask any business owner, and they will tell you that launching a successful outreach campaign is always challenging. The thing is that the reply rate for most emails is quite low— approximately over 8 percent. This also means that leads don’t perform the actions you expect them to perform: buy a demo, click a link in your letter, share your contact details, invest in your company, you name it. Yes, this can be pretty upsetting. But is there any way to boost your cold email outreach and increase your response rates? Definitely.
Basically, there are two ways to do this. You can either hire an experienced (which also means expensive) professional to do all email marketing work, like writing personalized cold emails, performing professional prospecting, sending relevant messages, and communicating with leads— or, you can resort to cold email software. This option has proven to be the most effective and time-saving.
Even despite the fact that finding the best email outbound software is often a real challenge, once you’ve found your ideal email delivery service, life will never be the same. Keep reading to find out what you should expect and which cold email outreach services can be truly helpful.
Without further ado, this is our list of the best email outbound tools:
These are the best cold email platforms on the market. Now, let’s find out how to choose what’s right for you.
If you’re looking for an answer to this question, we’ve got one for you. Although the concept of “best email outreach tools” may seem pretty simple or even obvious (“just read about the top 10 and go with the first one”), here is a little lifehack: think about your email marketing priorities and choose your best email outbound tools based on them.
See? The bottom line is: any email outreach software can become the best — but only if it’s relevant to you.
There’s another platform worth mentioning — Folderly. This is the top choice of many B2B businesses that struggle with email deliverability.
Sometimes, we keep launching cold email outreach campaigns but things just don’t work. In this case, it’s important to figure out what’s wrong and begin testing email deliverability. Well, this is exactly what Folderly does. Folderly is one of the best email outbound tools and email monitoring tools as it assists in monitoring, identifying, and removing any email outreach issues that are on your way to success. Plus, Folderly pricing isn’t sky-high — the basic plan is only $49 a month.
Before deciding to use email security software, people often wonder: “Can I go without it? Is it really worth it?” Yes and no. In a nutshell, you don’t necessarily have to use it. You can hire a bunch of professionals who will do the same job. But the question is: “How quickly and effectively?” After all, the best email security software is automated, so it’ll definitely perform better — and for the same money.
But there are some things you should do before using outreach software. For example:
And after all these steps are done, feel free to contact the sales rep or purchase a monthly or even yearly plan.
The modern world offers a huge variety of awesome automated tools to enhance your cold outreach efforts. Just pick the best cold email platform for your own business and enjoy the results.
It is an AI-based tool that helps reach a broader target audience and attract more leads in a flash.
Any of the tools in this compilation are amazing, but the best email security tool is probably Folderly.
You just use one of the proven automation tools and your emails are already automated.
All you have to do is find the automation tool that suits you best and then your cold email outreach is automated.
You can do it manually by tracking statistical data or using a relevant tool that’ll provide statistics for you.
The best way to improve your email deliverability is to take care of your sender score and email authentication. Sender score depends on multiple factors, and with the help of the email deliverability test, you can compare and measure your scores. To never let your key metrics and DNS settings out of your sight, Folderly allows you to view your key performance metrics, your relationship with blocklists, and your current domain health in one place.
Folderly offers solutions to various business needs, from email deliverability testing to complex domain audits. Depending on the package, you can monitor and improve your domain health and DNS settings, test email deliverability, monitor blocklists, check email templates for spam triggers, etc. You can get your new domain ready for email outreach campaigns with Basic Email Warmup, or automate location, fix, and prevent email deliverability pitfalls with Folderly Premium.
It may vary case by case, but Folderly experts typically expect 3-4 weeks to be the time for the platform to improve the email deliverability. However, we have many instances where it took 1-2 weeks or even a few months. You will see the difference from day one but be patient till Folderly fixes your spam problems. To optimize the spam fix process, feel free to contact us.