Email Verification and Validation Platforms: Things You Should Know. When it comes to successful email marketing, many people tend to underestimate the significance of email verifiers and validators. Nonetheless, they are an integral part of any fruitful email campaign.
When it comes to successful email marketing, many people tend to underestimate the significance of email verifiers and validators. Nonetheless, they are an integral part of any fruitful email campaign.
If a person is too tired, distracted, or simply has entered their email a thousand times that day, it is very likely that they’ll make an error. In this case, that email address becomes invalid. When emails are directed at these invalid addresses, they are considered bounced, and they reduce your deliverability rates. If you want to keep your Return on Investment (ROI) rates normal, it is crucial to keep your bounce rates as low as possible. Logically, you should avoid any invalid addresses, which will lead to high bounces rates and decrease the success of your marketing campaigns.
So the bottom line is: you need to verify email addresses to make sure you’re not sending to the irrelevant ones.
But what does an email verifier mean in the first place? Is it an email delivery service? Or is it something else? Let’s see.
In a nutshell, all email verification tools (also known as email address verifiers) do the same thing: they check if the email address is correct, and if it’s currently active (read: if there is a real person behind it). This is a must-do step of any marketing campaign because without it, you’re pretty much doomed to fail. Think about it this way: people often make mistakes; we’re talking about the human factor. And email addresses are not an exception.
As it has been mentioned above, people tend to mistakenly enter the wrong address due to a variety of reasons, and the job of email address verifiers is to check email addresses so that you are not sending emails in vain.
These email validation tools usually utilize machine learning, automation mechanisms, and credible databases. Some of them are able to give you results immediately. This way, after they verify emails, you know right away whether or not this email address is valid. Now, let’s take a look at the industry’s top email verification tools.
The market is indeed jam-packed with terrific verification tools. Here are the top 10:
Yes, all these email address validation tools are cool, but what do they have in common? That’s right. Speed.
When it comes to email address validation services, their speed becomes the key element, which makes them so effective. If you want to quickly check emails, you have to opt for the real-time ones.
Most free email verification services work according to the following scenario: you input the needed email address online, press the “check” button, and the system gives you the result immediately. This way, you know whether or not you should be sending your email to this address.
People often request the best address checker on the web, and the answer is only one word long: Folderly.
This email address verification tool works wonderfully, both for startups and large companies. It uses artificial intelligence mechanisms to boost your outbound traffic.
One of the platform’s superpowers lies in testing email deliverability. In other words, the service helps you find out what is good and bad about your email marketing campaign and whether there is room for improvement.
Specifically, it works with stuff like spam traps, blacklists, spam filters, and other email validation aspects. While Folderly does integrate with more than fifty platforms, don't expect it to work for bulk email campaigns as the service is single-email-verification only.
When it comes to Folderly pricing, this platform isn’t exactly a free email verifier. However, you can still save some money if you choose to buy a yearly subscription in advance.
In addition to the above-mentioned features and solutions, Folderly can also boast its speed. As you already know, with email marketing campaigns, it is extremely crucial to work in real time. Folderly gets that and offers you an email deliverability testing feature, which also includes email verification and validation.
At the same time, you don’t have to do much. Just go to their official website, press the “test my mailbox” button and add other necessary info, and you’ll find out whether this or that email is valid. Voila!
At this point, it’s pretty obvious that email verification and validation are an integral part of any successful email marketing campaign. So don’t hesitate to test some of the finest tools out there—unless you want to be left behind your competitors.
There are several ways. For example, you can send a test email, and if the system won’t try to deliver the email one more time, most likely, there is no such recipient. However, this approach isn’t 100% reliable, so it’s better to use special email validation tools.
It is a process of checking whether or not an email is being used by someone. So if you want to send a letter to this address, someone will actually receive it.
Through the email verification and validation process. Special platforms will help you see whether the email you’re interested in is valid (aka real).
Very often, email addresses that have many digits in them are fake (or spam). Another way to identify a spam email address is to look at the domain—if it doesn’t ring a bell, double check it for spam.
If the fake address is anonymous, chances are you can’t trace it.
The main purpose of any email verifier is checking whether the address you’re attempting to send a message to actually exists. In other words, whether it’s real or not.
While most email verifiers can’t guarantee you 100% accuracy, the majority of them are around 90% accurate. For what it’s worth, using email verification tools will definitely give you better results than not using one in the first place.