Every IT company needs a proper audit to help identify weaknesses in processes. In addition, it will provide recommendations on how to eliminate problems with email deliverability and improve its efficiency. This analysis was provided by the Folderly team to AMO, who had similar problems.
AMO is an international IT company that has three independent teams united by common culture and values. More than 500 people create products and stories for millions of users. Besides publishing and creating pictures, the company also works with several mobile applications in the fitness direction, providing workouts, challenges, healthy, nutrition, and education services to their clients.
That is why AMO gets thousand of new prospects monthly. As the company works with a high volume of contacts and emails, the team often struggled with email deliverability issues and keeping the reputation of domains stable. So that is why they started looking for someone who can conduct an audit for the company and share professional expertise in the field basically.
Viktoria Kubysheva, an Email-Marketing Team Lead at AMO, learned about Folderly from colleagues from another company who also had problems with email deliverability. But they told AMO that due to the help of Folderly they managed to increase their open rate by two times. So obviously, they were very interested in achieving the same result.
Folderly provided them with an in-depth audit that covered all the aspects, starting from the scores of all domains and IPs to recommendations on DNS settings, reports from spam checkers, and so on. As a result, they got lots of insights on deliverability and reputation that were used on an everyday basis. In addition, Folderly helped to understand the current state of their email marketing and its potential.
Learn more about how Folderly conducted the audit for AMO by watching the video below.