In PR & Marketing companies, success is completely tied to communication. The success of a PR company lies in creating high-quality and meaningful stories and ensuring that the most popular publications catch these stories.
About Lightyear Strategies
Lightyear Strategies is a Boston-based PR and marketing company representing b2b technology, crypto, and healthcare clients. 5 years of CMO experience before specializing in PR has given us an edge in getting the attention of tier-one journalists.
Nima Olumi, Founder & CEO at Lightyear Strategies, is an economist and philosopher with 4.5 years of CMO experience before finding his public relations niche. Nima has been quoted in notable outlets such as the New York Times, The Boston Globe, UpJourney, and others. On top of that, Nima is a loyal Folderly customer.
Challenge
The main goal of the public relations and communications company was to increase its email deliverability rate at fair market value. In addition, they wanted to get the clients that they represent written about in notable periodicals around the globe.
The breaking point when starting the journey with Folderly was a few years ago when Nima Olumi first learned about the company. Then he was very impressed with how the team had reverse engineered, how SEOs and people, in general, overlooked subject lines and deliverability rates, and how orderly they thought.
'A lot of is done over email. And if those emails aren't delivered and are put into the spam box, we're not doing the best services and work that we can for our client's help. Folderly helps us to show up in the inboxes we need to show up in.' - Nima Olumi, Founder & CEO at Lightyear Strategies.
Solution
The biggest problem that Folderly solves now is the fact that it allows Lightyear Strategies to show up in the inboxes of reporters whose inboxes they need to show. To achieve this, they use email validation programs, as well as Folderly. The last one makes sure that their inboxes are of high quality and are respected by Google and other inboxes. And the program ensures that the campaigns are being delivered.
Results
For Nima Olumi it's very important to make sure that the team is taking all the resources in the tech stack as possible to ensure the emails are delivered. As a result, he got the number of conversions increased and stories for the clients.
Learn more about how Lightyear Strategies overcome email deliverability challenges and target the crowded mailboxes of publishers in our new video interview.
