Keep Spam Email at Bay With This Practical Guide

Author
Vladislav Podolyako
Published
Nov 30, 2021
Reading duration
5m

For many businesses, emails often come as the primary means of mutual interaction. However, while you know that your own emails are 100% reliable and there are no malicious links for the receiver to worry about, the rate of spam emails is growing at the speed of light.

At first glance, it may seem that the notion of a spam email is irrelevant to you. Yet, the dangers of spam email should not be treated lightly. The more familiar you are with the notion of unsolicited emails, how to spot them, and how to avoid them, the safer your personal information and business assets will be.

Why does spam email exist?

There are two common types of spam email. The primary one commercial type — is relatively harmless aside from the fact that it overcrowds your inbox. Countless companies send out mass quantities of advertising emails in hopes of recruiting a more extensive customer base.

Another type is designed as an email message programmed to gain access to your computer, bank account, or another source of vital personal information, resulting in identity theft and loss of various valuables.

Primary dangers of spam email 

Some people choose to stop spam emails to protect their sensitive information without even realizing the real dangers of spam email. While that’s an intuitive decision, it is good to be aware of the exact reasons why you are running your spam filter in the first place. Here are a few main points to keep in mind:

Spyware

One of the primary dangers of spam email is that they are equipped with software that allows other people to monitor everything you do on your computer. This kind of spam email enables untrustworthy third parties to gain information that can be used against you. The minute you click any links contained within the email, you may lose your credit card numbers, passwords, and usernames.

Phishing schemes

Phishing schemes are email scams that pose as legitimate entities in order to coax you into sharing or “confirming” vital details such as your credit card numbers, bank account information, or essential passwords with the sender. Scammers usually present themselves as reliable sources that the majority of people are familiar with. Thus, you should beware of such phishing scams.

Ransomware

Last but not least, ransomware belongs to the dangers of spam email. It is similar to spyware in a way. It only takes a single click link or attempted download of external images to have your computer or network and all its files blocked. Usually a message appears on the screen indicating that you are bound to pay a ransom to unlock your files. However, you should be wary of these email scams since these are criminals that we are talking about. Often even when a user pays the ransom, the computer remains blocked or broken.

Effective ways to stop spam email

As scary and dangerous as receiving a spam email sounds, there are effective ways to secure your inbox. Most spam filters are built to keep dangerous files and the emails containing them at bay. However, there are more steps you can take to ensure that only legitimate emails get in.

Keep away from attached files

Realistically you can’t treat every unknown incoming message as a spam email. However, if you notice that there is something off about the sender’s address, one of the last things you should do is try to display external images or follow attached links. Unfortunately, in the majority of cases, these files are infected with malicious software.  

There are also cases where the dangers of spam email come from the opposite direction. The scammers may try to confirm whether email addresses are active before planning further attacks. So when you open the email, you may not be able to load images since the email client has blocked them already. But the bug attached to the message tips the scammers off that your email is indeed active, meaning more messages will follow — and they won’t be as harmless.

Pay attention to promotions and newsletters you sign up for

When you run a successful business, the opportunities to cooperate with other companies and services are incredible. Most enterprises share crucial information via various promotions and newsletters, and there is nothing wrong with that as long as you trust the company.

However, there are cases when different services are involved with third parties whose security measures you can’t be sure about. That is why before you sign up for a company’s newsletter, you should first make sure that they don’t offer list sharing and that your email remains safe with the source. The best way to eliminate most chances of receiving spam emails is to use various email addresses for newsletters and related subscriptions.

Keep your email hidden

When it comes to corporate email addresses, it may seem impossible to keep them hidden from the masses since customers require that your contact details be accessible. However, as an individual, you should be cautious about how often you reveal your email — and to whom. Scammers show the greatest interest in those addresses that are the easiest to acquire, and the internet, with all its social media, is rife with publicly displayed details.

Update your spam filters

Most email clients provide their users with means of reporting spam email, but not everyone knows about the feature, and even fewer put it to use. Once you suspect some dangers of spam email, you can easily report those, and your spam filter will add the information to the database. This way you will ensure that no related content will be received.

Create a new sender's email address

One of the most drastic ways to avoid the dangers of spam email is to create a new email address. If spam emails often interfere with your well-being, this is the best thing to do. However, remember that if it is your company’s primary sender’s email address, you’ll need to let all the contacts know about it. Your clients will not notice and adapt to the changes within a day. Thus, for a set period of time, you will have to work with two separate addresses, which may be tiresome and confusing. On the bright side, you will be confident that your bank accounts and private data are safe from phishing scams and other harmful attacks.

Is spam email truly a hazard?

If you are the receiver, then the answer is yes. However, if you are a sender, the answer can’t be that one-sided. Sometimes email applications treat validated, verified emails as spam messages, and no modern business that relies on email marketing can avoid this completely.

To sum up

As you can see, the dangers that spam email can introduce into your life are serious, and it is best to ensure that your inbox is insusceptible to those attacks. At the same time, if you believe your marketing emails end up in the spam folder but have no reliable proof, you can use a spam email checker to disprove or confirm your hunch. Folderly is one of the best deliverability testing services on the modern market, and the trained professionals can help you solve any challenge in no time. All it takes is booking an appointment!

Vladislav Podolyako
Author:
Vladislav Podolyako
Founder & CEO
Vlad’s decades of entrepreneurial wisdom and business building experience have allowed him to successfully mentor a diverse group of business owners, entrepreneurs in growing their companies. A recognized expert in the areas of transforming organizational culture and leadership development, B2B Sales, Marketing, spent more than 10 years building technology products, with a background in communication networks and electronic device engineering.

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