Time changes everything. It forces you to pick new strategies, discard Plan A in favor of Plan B… Sometimes, it even makes you rewrite a template you worked so hard on. But don’t let it make you afraid of changes. Change is good, especially when you are ready and have some template-refreshing tricks up your sleeve.
When you hear “a DKIM record check”, you think “Wait, isn’t that something my recipients do?” You’re right, they do the checking. However, you can still make it a more pleasant experience for them by validating your DKIM record yourself and staying confident about its quality.
So, you’re getting ready for your first campaign. The list of email addresses you got looks delicious. But…have you verified it? You may think that all the addresses are active and valid, but it’s not always true. This is why you might need a second look and a good mail checker.
No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.