What Must-Have Digital Marketing Tools to Add to Your Tech Stack in 2022?

Author
Vladislav Podolyako
Published
Feb 01, 2022
Reading duration
23m

Marketing automation promises improvements no marketer can resist: Consistent lead generation. Quicker sales cycles. Higher revenue. Optimized business processes. More productive salespeople. Slight problem: there are so many digital marketing software solutions that a little bit of guidance would help immensely. Have no fear! We are here to help you.

The pandemic, more than anything else, has prompted companies in all regions and sectors to speed up the digitalization of all their business processes. Those who had never done business online found ways to digitize their customer interactions; those who had started digital transformation one way or another ramped up their efforts.

As the name suggests, digital marketing never shies away from automation tools. Literally, each and every marketing tactic and strategy can be and should be automated. All ways of traffic generation and all channels of lead nurturing will improve their performance if efficient tools and software are used.

If you envision growth for your business, you cannot stay behind marketing automation. From free digital marketing tools to robust software suites, anyone can choose a toolset that makes it possible to remain competitive without breaking the bank.

Choosing from the best digital marketing tools

It’s impossible to recommend a standard marketing stack that will perfectly fit everyone. Each marketer has the most valuable tool to automate the least favorable repetitive task. Each team gathers its own digital marketing tool stack, depending on its size, needs, software benefits, payment plans, etc. That’s why teams need various tools to choose from but not too many so that they are not overwhelmed by the options.

Here are six types of tools to consider using in your digital marketing suite.

  1. Organic Search, Paid Search, SEO & SEM
  2. Email Marketing/Marketing Automation
  3. Website personalization and landing page automation software
  4. Analytics 
  5. Social media management software
  6. LinkedIn outreach tools

Organic Search, Paid Search, SEO & SEM

Let’s start with getting your website ready. A company’s website plays a central role in lead generation, and other marketing activities as more than half of all purchases go through it. To make your website ready to attract and capture leads, you need to optimize it for keyword search, improve organic search rankings, perform backlink analysis, crawl all the pages on your website, and analyze traffic data. Thus, you need both on-page and off-page SEM and SEO tools to optimize the features that are within your control and boost your website position in search results. Here are the aspects of search engine optimization and search engine marketing you need to take care of with the right tools in place.

All-in-one SEO platforms

Some companies prefer to subscribe to an SEO platform covering everything, from keyword search to advanced analytics.

Moz Pro

From SEO analytics to building links, Moz offers some standout features without going too deep into technicalities. Boasting the superb SERP tools and constantly updated algorithms for Page Authority tracking, Moz offers highly helpful suggestions for what a page emphasizes and what keyword to target. Moz Pro is an excellent choice for small businesses that want to cover the core areas of SEO, keywords, and links at a reasonable price as a comprehensive set of SEO tools. Freelancers may find Moz’s free features meeting their needs.

Price: From $99 to $599 with a free trial included.

Key features:

  • targeting the right keywords
  • creating custom reports
  • keyword explorer
  • ranking tracking
  • site crawling
  • page optimization
  • backlink explorer

Ahrefs

As an all-in-one SEO platform, Ahrefs, in many regards, outperforms its competitors. Offering backlink tracking better than Semrush, Ahrefs’s keyword search can compete with Moz’s tool. For example, Ahrefs’ advanced reporting feature informs you of broken backlinks, which helps post only high-quality content. The Ahrefs blog regularly posts comprehensive SEO guides, tutorials, and posts to help newbies navigate the SEO world.

Price: Packages start at $99 with a 7-day trial period at $7.

Key features:

  • website optimization through automated site audits
  • site explorer for competitor analysis
  • content and keyword explorer
  • continuous rank tracking and reporting
  • backlink tracking and reporting
  • customized automatic reports

Semrush

Semrush is a go-to powerful digital marketing toolset that offers PPC, content marketing, SMM, and competitor research in addition to SEO automation. As an SEO tool, Semrush runs Google Ad campaign optimization, audits your website, tracks your website SERP positions, runs technical SEO analysis on competitors, and gives on-page SEO suggestions. Semrush helps you understand seasonal trends within your industry. Semrush is perfect for teams with little experience in SEO who want to understand their website’s performance better and get ahead of their competition.

Price: A 7-day free trial is available. Monthly memberships start at $99.95.

Key features:

  • semantic core collection
  • analysis of backlinks
  • SEO competitor analysis
  • automated rank and opportunity tracking
  • keyword research
  • position tracking features
  • technical SEO analysis

SE Ranking

A cloud-based all-in-one SEO platform, SE Ranking markets its services to SEO pros as much as digital marketers. The SEO package includes standard search engine optimization tools like researching keywords, ranking websites, reporting, and analyzing your competitors. Digital professionals will use the marketing plan, content creation, and White Label features. In comparison with its competitors, SE Ranking is easy to set up and less pricey.

Price: With the plans starting at $18.60/month (charged weekly per 250 words), SE Ranking has both a free 14-day trial and a free version.

Key features:

  • website ranking & analytics/ROI tracking
  • comprehensive site audit and audit management
  • backlink monitoring and management
  • campaign management & engagement tracking
  • keyword suggestion and grouping
  • link building and management
  • localization automation
  • automated professional reporting

Keyword analysis and customer search analysis

A quick Google search will bring you AdWords and Google Keyword Planner as the search engine’s primary options for the purpose at hand. However, there are more keyword optimization tools to make your web content seen.

Keywordtool.io

A comprehensive online keyword research tool, Keywordtool.io suggests terrific keyword ideas to help create SEO-friendly content. The Pro plan offers hashtags and keyword search on Youtube, Bing, Amazon, eBay, and App Stores. The tool’s ability to dig up long-tail keywords and give SEO insights into any demographic is truly groundbreaking.

Price: $199.00/month (per monthly billing).

Key features:

  • search for keyword volumes in bulk
  • bulk search volume analysis
  • cost-per-click data
  • Google Ads competition data
  • competitor keyword analysis
  • identifying the origin of search and language
  • API Requests/day

Keywords Everywhere

As a freemium browser add-on for keyword research, Keywords Everywhere shows search volume, cost-per-click, and competition analysis on multiple websites. A free plan provides users with data on fewer websites and doesn't grant access to historical search volume. Having a keyword research tool as Chrome plug-in is handy as it immediately shows data for any term you search without comparing keywords on multiple platforms and switching between your keyword tool and Google Keyword Planner.

Price: There’s no monthly subscription. Users buy credits and use them on keywords. $10 per 100,000 credits (1 credit per 1 keyword).

Key features:

  • search volume metrics
  • page- and website-level traffic metrics and keywords
  • AdWords competition analysis
  • historical monthly trend data for Google & YouTube
  • downloadable keyword lists in Excel, CSV, or PDF file formats
  • hashtag generator

Mangools

Mangools is a cloud-based package of SEO research and tracking tools which are perfect helpers in using SEO-based marketing activities for SEO professionals and beginners alike. Mangools comes with an easy-to-use interface and simple user experience, which enables you to target low-frequency keywords and increase organic traffic quickly and efficiently. Unlike industry giants like Moz and SEMRush, Mangools is less complicated and more affordable.

Price: A 10-day free trial first and then plans at $29.90, $39.90, and $79.90.

Key features:

  • keyword finder tool
  • competition analysis with SERP Checker
  • website performance analysis
  • backlink checking with an extensive database
  • Site Profiler to check the SEO authority of any URL
  • free Google SERP simulator using your title tag and meta description
  • SERP volatility index showing changes in Google algorithms

Rank checking

Google offers its product Google Search Console to check ranking and analyze stats on your site, but what about other tools on the market?

Moz Pro Rank Tracker

As part of the all-in-one SEO platform, Moz Pro Rank Tracker is a stand-alone tool that gives a comprehensive rank check, keyword search volume, and a complete assessment of your SEO performance. Using ROI-improving insights and competitive intelligence, Moz Pro Rank Tracker suggests prospective keywords to track in the near future and long-term.

Price: Free 30-day trial.

Key features:

  • instant and long-term keyword tracking
  • your website’s instant ranking reports
  • progress and ranking history visualization
  • sorting by keyword difficulty and search volume
  • Keyword Difficulty score

Nightwatch

By giving access to any Google Data Center, Nightwatch has become the most accurate SEO rank tracker on the market. As an advanced all-in-one SEO tool, Nightwatch helps users grow their local reach and sales by informing them of their local ranking down to ZIP code level. Search ranking optimization helps businesses increase search referrals threefold.

Price: Along with plans ranging from $32 to $295, Nightwatch has a free 14-day plan.

Key features:

  • website auditing
  • advanced data visualizations and graphs
  • customizable global reporting tools
  • filtering abilities
  • rank-boosting keyword suggestions
  • advanced segmentation
  • backlink monitoring and reporting

Advanced Web Tracking (AWR)

AWR offers very granular rank tracking options, such as search performance tracking for any search engine, location, language, device, client reporting, Developer API, etc. Keep in mind that Google Local ranking is not automatically included in reporting but can be added manually. On the negative side, rankings and reports are done only in real-time and cannot be scheduled.

Price: Starts at $49.00/month. A free 30-day trial is available.

Key features:

  • competitive analysis
  • complex data segmentation tools
  • Google Analytics integration
  • keyword rank tracking
  • localization automation
  • mobile keywords
  • pageview tracking  
  • insightful performance metrics and reporting options
  • fully Whitelabel web interface
  • unlimited user accounts per subscription

Site crawling

Yoast SEO 

Yoast is the perfect crawler that analyzes the content of your website for readability, SEO friendliness, and indexability. This freemium WordPress SEO plug-in helps improve your website’s score in search engines by setting the standard SEO parameters, such as title, meta description, alt-attributes, appropriate keywords for better targeting, keyword density, focus search terms, canonical URL, redirects, sitemaps, and settings for search engine robots. Before publishing a post or an article, a Yoast SEO page analysis shows if some SEO requirements are not met. If the copy is not very SEO-friendly, a traffic light signal will let you know about it. It is an excellent tool for writers and editors to make sure they use critical on-page SEO techniques.

Price: Download a plug-in for free and pay €99/year for 1 site.

Key features:

  • readability index
  • sitemap creation
  • site optimization for the right keywords
  • content quality and link suggestions

Screaming Frog

This crawler is trusted with technical SEO site audits and the most SEO-friendly meta descriptions and headings that make your search and website ranking go through the roof. Having an interface that’s somewhat challenging to figure out for beginners, Screaming Frog is the best tool for technical site analysis for pro SEO masters. It can crawl JavaScript websites, discover when someone has stripped your tracking, redirected your pages, or IT updates the page URLs without telling marketing, and fix any other link or URL issue. Screaming Frog is a good place to start optimizing a website, using metadata for pages and valuable information about the architecture and content of the website. Start with SEO and leave link building and content marketing for later.

Price: £149.00/year. A free version is available with limited functionality.

Key features:

  • scheduled audits
  • data extraction with XPath
  • XML sitemap generation
  • keyword rank tracking & keyword research tools
  • backlink analysis and management

Backlink analysis

BuzzSumo

Although this tool is like a Swiss army knife for SEO and content strategy planning, BuzzSumo has the highest accuracy for backlinks audit. Use the backlink tracker and analyze your competitors’ collaborations and shared backlinks. From Twitter, Facebook, Reddit, and Pinterest data to trending news stories, large-scale content research, and performance analysis, get insights on the most shared content, the most influential influencers, and the most SEO-friendly decisions.

Price: A free limited-access option offers 10 free searches per month per 1 user. Plans start at $99/month (billed monthly). A 30-day free trial is available.

Key features:

  • content analysis report
  • content management
  • engagement tracking
  • multi-channel marketing
  • backlink building
  • influencer searches

Majestic

A web-based link investigation tool, Majestic has developed a link intelligence database that is the most comprehensive on the market. The tool enables users to evaluate their websites and decide on marketing strategies as it gives insights into URL strengths. Its downside is that it has no backlink alert feature. Thus, if you set up a domain and get an influx of low-quality backlinks, you can’t get notified about it.

Price: No free trial. Plans start at $41.66/month (paid annually) or $78.99/month (paid monthly).

Key features:

  • website traffic development
  • competitive analysis & news monitoring
  • keyword rank tracking
  • keyword research tools
  • link building and management
  • reputation management

Great Digital Marketing Tools for Email Marketing Automation

As email marketing remains the primary driver for ROI, digital marketers get better results and higher revenue when they leverage marketing automation services and the right email service providers. Here’s our minimalist breakdown of the essential features of email and marketing automation platforms.

Email service providers / Marketing Automation Platforms

Email services are a full-fledged industry now. No wonder modern digital marketing professionals want more than just to put together an email and send it via Gmail one by one. Marketers choose from a slew of email service providers and marketing automation platforms depending on additional criteria (B2B vs. B2C, size of contact list, integrations, and cost and ease of use).

GetResponse

This marketing solution was developed to help sales and marketing teams send emails, run webinars, create landing pages, and automate their marketing efforts. Automation segmentation, basket abandonment, and web event tracking allow marketers and SDRs to build individual customer journeys and boost conversion rates.

Price: Tool use is free for up to 500 contacts. Plans start at $10.66/month for 1K contacts.

Key features:

  • autoresponders
  • email marketing tools & marketing automation
  • webinars
  • landing page and website builder
  • conversion funnel visualization
  • SMS marketing

MailChimp

Perfect for small lists of subscribers and B2C companies, MailChimp is widely known as a useful email provider. However, MailChimp can be used by anyone who needs an all-in-one marketing platform for small lead volumes. Startups and B2B small companies will find MailChimp’s AI-powered, user-friendly tools very convenient for automating cold emails, creating targeted ad campaigns, sending postcards, pulling together reports, and building landing pages.

Price: To users who have up to 2,000 subscribers and don’t exceed 12,000 emails per month, MailChimp offers a freemium. The plans start at $20.00/month for users with more than 2,000 subscribers.

Key features:

  • flexible email campaigns
  • landing pages/web forms
  • activity dashboard
  • alerts/notifications
  • reporting & analytics
  • lead capture & lead nurturing
  • multi-channel marketing

Mailmeteor

Mailmeteor is a simple & privacy-focused emailing software. Trusted by millions of users worldwide, it is often considered one of the best Gmail mail merges to send mass personalized emails. Customers can send emails from Google Sheets or import their contacts, track emails in real-time as well as follow up easily to get more replies.

Price: Starts at $9.99 per month. 

Key features:

  • mass personalized emails with Gmail sending
  • emails preview before sending
  • realtime emails tracking
  • files attachments 
  • sending with an email alias
  • sending schedule 
  • Autopilot emails sending
  • email deliverability booster
  • auto follow-up & email sequences in Gmail

Customer.io

This marketing automation platform is also a great choice for designing and sending personalized messages at scale to a relatively small number of subscribers in B2B sectors. Customer.io creates workflows, sends behavior-triggered messages, and sets up push notifications. The platform could use better filtering and search options, though.

Price: The basic plan costs $150/month (12,000 contacts and unlimited emails) with a free trial available.

Key features:

  • managed deliverability
  • improved email deliverability rate
  • drip campaigns
  • dynamic content
  • list management
  • automated or AI-triggered workflows and messages
  • mobile-optimized emails

Marketo

Marketo is one of the products of Adobe Inc. that B2C and B2B companies across the board find helpful for robust email marketing automation, SEO, and lead nurturing campaigns. Marketo’s advanced features offer one of the best solutions for website and email copy personalization, social and web targeting, and deep customer and mobile engagement. Customers praise Marketo’s segmentation and reporting features perfect for mass send campaigns.

Price: There is no free version, but Marketo offers a free trial and the Select plan at $895.

Key features:

  • content personalization
  • experience automation
  • marketing data environment
  • advanced BI analytics & marketing impact analytics
  • cross-channel engagement

Pardot

As a Salesforce’s love child, Pardot works like a charm for B2B companies targeting long sales lead lists. Built on a robust CRM platform, Pardot’s marketing automation enables marketing and sales teams to send out highly personalized email sequences; receive in-depth reporting on all of your emails, digital marketing campaigns, PPC, and landing pages; and build stronger relationships with potential customers.

Price: Pardot pricing starts at $1,250/month. There is no free version available, but Pardot offers a free trial.

Key features:

  • lead management
  • email marketing & dynamic content
  • lead nurturing & lead scoring
  • ROI reporting

MailerLite

MailerLite is an autoresponder and mass mailing platform that is best for freelancers and businesses of any size who are looking for an affordable and excellent value email marketing service. MailerLite is easy to use and has an intuitive interface with many useful features like segmenting, tagging, sending again to people who didn't open or click, and reusing earlier email campaigns.

Price: It’s free up to 1K subscribers and 12K emails/month. Sliding scale fees start at $10.00/month per 1K subscribers.

Key features:

  • drag-and-drop editor with an option of dynamic emails
  • website builder
  • pop-ups to engage site visitors
  • content optimization
  • advanced email automation with highly targeted and personalized emails
  • online payments with Stripe

Email finder and lead list building software

With large email volumes, marketers need to automate email sequences and check email validity. When you have a massive list of emails, you can’t waste time sending messages to unverified email addresses and damaging your IP reputation. Here’s a quick list of the best email searching tools.

Aeroleads

Being a lead generation and prospecting tool, Aeroleads also has an advanced email finder extension. Allowing the flexibility to select the contacts, Aeroleads finds email addresses by name, phone number, or via social media platforms.

Price: The Take Off plan costs $49/month for 1K credits.

Key features:

  • email search from LinkedIn, Crunchbase, Xing, Angellist, and others, or via uploading name and company
  • phone number search by address
  • over 10 data points, including full name, location, job title, company emails, and more
  • quick data export to CSV or transfer to HubSpot CRM, Salesforce, FreshSales, Zoho CRM, Pipedrive, Zapier, etc.
  • friendly customer support via phone, chat, and email

Hunter

This lead generation platform offers a handful of search features, such as email search, domain search, email hunter, and email verifier. Available also as a Chrome extension, Hunter.io crawls the web and indexes publicly available professional email addresses. The tool can track your campaigns for opens and clicks, run simple cold campaigns, and do a number of bulk tasks.

Price: Newcomers can start with a free trial period (50 requests), and the price range goes up from $49 (500 requests/month) to $399 (30,000 requests/month).

Key features:

  • email finder to find the email address of any professional
  • email verifier to ensure the deliverability of any email address
  • domain search to get the email addresses behind any website
  • author finder to find valid email addresses of authors of any online article by the link

Snov.io

Snov.io’s CRM toolbox contains email search, email finder, email verification, customized drip email campaigns, email tracker, and reporting on statistics and technology leads use. Snov.io is your perfect contact management tool that personalizes automated outreach, boasts a 98% email address accuracy rate, and has beautiful and intuitive UI and UX.

Price: Snovio offers 50 credits per month for free and the basic starter pack for $39. Enterprise pricing plan costs $578/month and offers 100,000 credits/month.

Key features:

  • sync across platforms with powerful integrations
  • robust backlinking
  • drip campaigns
  • data export
  • bulk features

Email deliverability

Email service providers and email marketing automation software include features that improve email deliverability rates. However, if email marketing is the primary source of lead generation and lead nurturing on your team, investing in a stand-alone tool for better results is recommended.

Folderly

This AI-based email deliverability tool enables marketers to run spam tests before starting an email campaign. Each solved spam issue drives revenue as more emails find their recipients. To increase open rates, Folderly educates users about mandatory email warming and spam checking.

Price: Folderly pricing starts at $200.00/month and has a free trial available.

Key features:

Website personalization and landing page automation software

With Google’s recommendation algorithms, marketers now have multiple opportunities to segment website visitors and dynamically deliver customized content or promotional offers based on their intended behavior and characteristics. Here’s our list of recommended personalization software tools.

Adobe Test & Target

Part of the Adobe Digital Marketing universe, Adobe Target is a personalization engine built from Touch Clarity and now integrated into the Adobe Omniture analytics suite. Through AI-powered testing, Test & Target identifies your best content and delivers customers what works best for them.

Price: The vendor provides customized pricing based on product options and volume.

Key features:

  • robust identity system
  • cross-channel experiments
  • shared audiences
  • easy data in & data out

Google Optimize 360

As a free AB Testing tool, Optimize offers a slew of tests and personalization features to help businesses make customer website surfing or checkout experience optimized.

Price: Free. The Enterprise plan fee is available by request.

Key features:

  • advanced statistical modeling
  • sophisticated targeting tools
  • audience targeting & customer profiles
  • campaign segmentation

Chaty

Chaty is a powerful live chat tool that helps businesses improve their customer service with targeted chat widgets and 20+ messaging channels and social platforms. These include WhatsApp, Messenger, Telegram, Skype, Viber, etc. Customers can reach out to you anytime through their preferred channel, thus, increasing your customer support performance.

This live chat app gives you the ability to generate more leads, calls, client feedback, and sales.

Price: Free. Paid plans start at $9 per month.

Key features:

  • 20+ messaging channels
  • Triggers and targeting rules
  • Integration with Google Analytics
  • Highly customizable widgets
  • Multiple agents feature

Unbounce

This conversion intelligence platform is a godsend to marketing professionals who have no designing skills but want to create landing pages that convert more visitors into leads, signups, and sales. Unbounce makes webpage building much easier with pre-optimized templates and drag-and-drop functionality. Some rudimentary coding skills may be required, for example, to customize some features or handle images (tilting or making images transparent).

Price: $90/month. A 14-day free trial is available.

Key features:

  • creating dynamic landing pages (with text that changes depending on customer location, etc.)
  • creating lead flows to increase conversion rates for ebooks & white papers
  • multivariate testing & split testing

LeadPages

This simple code-free web builder enables marketers and entrepreneurs to connect to their audiences on websites and landing pages.

Price: Starting with a free trial, Leadpages bills $49 monthly for the Standard plan.

Key features:

  • code-free web publishing
  • ready-made templates
  • conversion-optimized lead data collection
  • online payments & integrated tools
  • AB tests and real-time guidance

OptinMonster

This lead generation tool has web-building features to help marketers and entrepreneurs improve their website conversions and reduce cart abandonment. OptinMonster enables marketers to create visually stunning offers while using ready-made templates and a drag-and-drop builder with no developer drama. In addition to being a great prospecting tool, OptinMonster can target, segment, and personalize your offers for the right customer. Finally, the tool runs tests and chooses the best variant for you and your clients.

Price: Subscriptions start at $14/month (billed monthly).

Key features:

  • A/B testing
  • pop-up creation
  • page-level targeting and personalization
  • advanced traffic redirection

Digital marketing analytics tools

Marketers need data. But it’s not enough to gather extensive data. Marketers need insights into their motives and behavior patterns. Great digital marketing analytics tools help marketers act effectively and justify their decisions. Here’s what we find helpful and insightful.

Kissmetrics

Kissmetrics segments conversion tracking, reports on individual registered users, and retargets ads through promotional banners. This marketing analytics tool aims to provide enough explanation for each customer, cohort, or significant action. Metrics and data without explanation are numbers with little use. However, Kissmetrics team is eager to deliver answers and insights to their clients. The tool is not easy to use, but customer support is friendly and helpful.

Price: The Starter plan starts at $299/year.

Key features:

  • behavioral analytics for populations and cohorts
  • detailed customer activity reports
  • total revenue by marketing channel
  • sales funnel visualization
  • advanced BI reporting

Mixpanel

As a business analytics service company, Mixpanel gives deep insights into product analytics and provides a holistic view of a company’s marketing performance. Mixpanel uses AI-generated data to give rational explanations for why leads engage and convert. The tool can automate campaigns, target audiences, automate push notifications, and create segmentation.

Price: All basic features are free to use. At $25/month, users get some advanced features such as legendary email support, group analysis and data pipelines add-ons, data modeling, etc.

Key features:

  • interactive reports
  • segmentation
  • group analytics
  • team dashboards and alerts

Hotjar

This easy-to-use feedback & behavior analytics software helps marketers understand how users engage with their website, on-site forms, and landing pages. Site heatmaps, screen recordings of your user, and surveys/feedback polls highlight what stands behind customer behavior, what an effective website design is, and how to increase site conversions. Most marketers have Google Analytics data, but not all can interpret them. Hotjar is there to help answer your behavioral questions about website visitors.

Price: The Basic plan is free. Paid plans range from €39 to €389/month.

Key features:

  • heatmaps
  • user behavior visualizer
  • surveys

Social media management software

For businesses of any size, social media is a lead generation tool because, for one, your social media presence promotes your business. But also, LinkedIn, Twitter, Facebook, and Pinterest inform entrepreneurs and marketers of their potential clients’ preferences, needs, and pain points. Handling multiple media accounts is no small task. Online marketing tools help marketers and business owners participate in social media conversations, learn how leads view their companies, and handle project management.

Content marketing tools

Posting across social media platforms is easier with scheduling options available in the following software.

Buffer

This social media management tool helps marketing and sales teams plan and schedule their content, engage with the audience, and analyze results. As a paid tool, Buffer has many free posting and scheduling options for all the tasks, making it the ultimate great time saver. Use Buffer to schedule posts across LinkedIn, Facebook, Instagram, Google+ Pinterest, and Twitter.

Price: Buffer is a free tool with paid plans starting from $15/month.

Key features:

  • campaign scheduling and planning
  • tracking & reporting
  • reminders & notifications

IFTTT

Coming from a cohort of creative digital marketing tools, IFTTT is a terrific solution for connecting productivity, optimization, and creativity at a small scale. IFTTT is not an enterprise-level suite, but it nevertheless assists users to set up home/office integrations (applets) and remove interruptions from the working day.

Price: The free plan includes 5 applets. The $150 plan includes 20 multi-action applets.

Key features:

  • automated content sharing across platforms
  • connecting multiple accounts
  • developer tools

Task management tool

We all appreciate some help with time tracking and reminders, so project management is essential for any business.

Trello

This project planning and productivity software is intuitive and easy to use. From lists for different campaign content and weekly meeting agendas to employee progressive plans, Trello makes managing projects more efficient and pleasurable.

Price: Trello pricing ranges from a free plan to $ 17.50 per user/month.

Key features:

  • access control & permissions
  • calendar management
  • collaboration tools
  • budget management

LinkedIn outreach automation tools

LinkedIn remains an essential social media platform for marketers, lead generators, SDRs, and entrepreneurs. At the same time, LinkedIn doesn’t encourage scaling and emailing in bulk. B2B marketers need third-party tools to scrape email addresses and reach out to leads at scale. For this reason, top LinkedIn automation tools provide a dedicated IP address, integrate with your LinkedIn account, are harder to detect, and are cloud-based.

Expandi

As a multi-channel management tool, Expandi works perfectly well for LinkedIn automation outreach. Being able to emulate human behavior superbly, Expandi automates messaging, invites, etc., following the random delay between messages and connection requests just like human users do. In cooperation with Hyperise, Expandi offers dynamic personalization that goes beyond the first name and company name templates and adds images from your prospect’s profile to your messages.

Price: Start with a free 7-day trial and then move on to the only pricing option at $99 /month.

Key features:

  • dynamic personalization
  • multi-channel integration
  • smart targeting
  • smart messaging, sending up to 100 invites and 100 messages per day and automatically withdrawing your pending invites
  • smart inbox to help users organize their LinkedIn inboxes
  • new proxy IP address for each account

Dux-Soup

As a lead generation tool, Dux-Soup can also act as a LinkedIn automation solution that engages with leads you select on LinkedIn. Having extracted leads’ email and data in CSV files, Dux-soup observes LinkedIn day limits and sends connection requests and personalized messages on your behalf. Also, Dux-Soup skips previously visited profiles and filters out accounts such as Premium Members, Job Seekers, Influences, and Open Link members. While Dux-Soup is a great tool for beginners, you can’t use it to manage multiple accounts.

Price: A free version is available. Choose between a Professional plan at $11.25 per user/month and a Turbo Dux plan at $41.25 per user/month.

Key features:

  • two-way CRM integration
  • KPI dashboard to track your LinkedIn activity
  • filtering options
  • drip campaigns

Leadboost

Designed explicitly for LinkedIn users, Leadboost uses machine learning to engage, follow, and reach out to your LinkedIn contacts. Ledboost sends out bulk messages and personalized connection requests while keeping in line with LinkedIn hard limits.

Price: Start with a 7-day free trial and get a $19 plan.

Key features:

  • campaign management
  • bulk messaging
  • automated following
  • tracking & reporting
  • outreach templates

Found something for your tech stack?

We bet that’s not the first time you have seen some of the top digital marketing tools on the list, but the others are brand-new solutions that were developed in response to customer and market demand. The market continues to grow, and digital marketing software adapts to increasing demand to automate each and every business process at a larger scale.

These days, to break through competition and banner blindness, smart automation tools help marketers step into the realm of hyper-personalization and predictive user behavior. Before developing a digital marketing strategy, you need to understand what tools will fill in your martech stack. Boost your website’s SEO, update your social media with engaging content, and send out highly-personalized emails. And may the marketing god be with you!

Vladislav Podolyako
Author:
Vladislav Podolyako
Founder & CEO
Vlad’s decades of entrepreneurial wisdom and business building experience have allowed him to successfully mentor a diverse group of business owners, entrepreneurs in growing their companies. A recognized expert in the areas of transforming organizational culture and leadership development, B2B Sales, Marketing, spent more than 10 years building technology products, with a background in communication networks and electronic device engineering.

Also you may like

Email Deliverability Tests to Watch in 2021
Email Deliverability Tests to Watch in 2021

In 2021, Google is going to provide a number of essential updates. Thus, you will need state-of-the-art technology to maintain excellent campaign results. Investigate the most effective email deliverability tests in 2021 to select the right tool for you.