Top 5 Best Email Marketing Practices For Q4 of 2022

Author
Vladislav Podolyako
Published
Sep 13, 2022
Reading duration
27m

What element of email marketing—or marketing in general—is the most challenging? It is not constant. You can never get bored, which is also its best feature. Brainstorming, creating an email list, looking through email marketing guides, and lack of sleep have you feeling anxious, scared, and on the edge of snapping — yet you’re not bored. 

You must bear in mind 🧠 that your customers are doing the same thing right now as the seasons change and the current year draws to a conclusion. They are preparing to take full advantage of Q4 and making preparations for 2023. Do you want to demonstrate to them that great minds think alike and that they should be more familiar with you as a supplier and a brand? In that case, you should be explicit in your email marketing. 

A few emails can be sent with ease. However, a long-term email strategy that expands your company necessitates a deliberate strategy based on email marketing best practices. The world of email marketing includes principles worth studying, from the best methods to let readers unsubscribe to the best way to add new subscribers to your list. Not knowing these rules could result in emails that never get opened, mailing lists that are vast but inactive, or sendouts that seem correct on desktop but incorrect on mobile. By concentrating on email best practices, you'll build relationships with your clients and expand your company by converting subscribers into consumers.

For almost every online store and firm that engages in e-commerce, the year's conclusion is when everything comes together. Therefore, having a strong Q4 marketing strategy is crucial. This piece will examine the significance of Q4 for retailers and provide you with some useful email marketing tips for developing your Q4 marketing strategy. But first, let’s see in detail why Q4 is so crucial for the e-commerce industry.

The power of Q4 in e-commerce

Decent Q4 is an integral part of any email marketing effort. 📊 Let’s take a look at some statistics. For example, despite the pandemic, holiday retail sales in the USA alone (including brick-and-mortar establishments) reached $886 billion in 2021. 

You're familiar with Black Friday. It's well named because, historically, the Friday following Thanksgiving served as a jump-start for the majority of shops as they transitioned from year-long losses (in the red) to profitability (into the black). But Cyber Monday is the real rocketship for online brands and shops. Ecommerce marketers are responding appropriately as a result of it becoming a bigger shopping day than Black Friday in recent years. 

From Black Friday through Christmas, marketers can anticipate promotional competition. From late November to late December, about 3 out of every 4 emails sent (or 75%) included a discount, BOGO, or free shipping offer of some kind. What kind of discount is most widely used? In over two-thirds (60%) of their advertising, brands rely on "percent-off" discounts.

Q4 in email marketing (stats included)

It's not surprising that many firms invest extensively in email marketing as they ramp up marketing activity during the fourth quarter of the year, given that it accounts for about 20% of all commerce revenue during the Christmas season 🎄. During November and December, e-commerce firms and online merchants frequently even double their send frequency. For instance, 400+ top apparel businesses sent 13% more emails in the fourth quarter of 2020 than they did in the third, according to e-commerce industry data and trends. And in 2021, the situation only evolved.

The biggest quarter-over-quarter ad volume since 2019 was seen in Q4 2021. The research states that Q4 2021 saw 489 million seconds of advertising, an increase of 27% over Q4 2019 and 6% over Q4 2020. Brands from the BFSI, e-commerce, corporate/brand image, and personal accessories sectors dominated the increase in Q4 2021. Additionally, there was a 25% increase in ad volume on South Asian channels in Tamil, Telugu, Malayalam, and Kannada in Q4 2021 compared to Q4 2019. In contrast to the 2019 Q4 send volume, which steadily increased month by month, with December volume being higher than November volume and November volume higher than October volume. 

See the point? Q4 is a very underestimated aspect of any email marketing campaign. But what can you do to improve the process and, ultimately, the outcome? We’ve got your back! Read on to learn about the finest Q4 practices for email marketing campaigns to take your business to the next level – next year.

Email best practices

Without further ado, here are our best email practices:

Try double opt-in sign-up forms for email

📚 In his book Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Seth Godin popularized the phrase "permission marketing," which describes the practice of sending information and offers via email. Godin argues that giving customers the choice to opt into marketing and control when, where, and how they are advertised is the most efficient (and considerate) way to convert onlookers into customers. Visitors to your website, potential clients, or existing customers who sign up for your mailing list give you their consent to contact them. 

As opposed to single opt-in, double opt-in email sign-up enables you to gather email addresses while adding a second confirmation step to make sure the person consents to receive emails from you. By preventing false sign-ups, this technique also ensures that you comply with GDPR and other anti-spam legislation. 

Send a kind email welcome 

Send a welcome email to a customer who has opted in to receive emails to build a relationship and get them ready for what's to come. Welcome emails are advantageous since they typically have an open rate of over 86%. After a new subscriber joins your mailing list, the majority of email marketing providers allow you to send an automated welcome email. A welcome email should be timeless and pertinent to newcomers. 

Here are some strategies to help your first email to a subscriber be effective: 

  • Describe your company and yourself. An effective way to increase brand affinity for your business and connect emotionally with a subscriber is through a welcome email. Give a new reader some background information about you and the reasons you founded your business. Take them inside the process from conception to launch. Include unique details in your emails, such as a team photo and a handwritten signature. 
  • Send a list of the best material you have to offer. If offering helpful advice and information is a component of your email marketing plan, new subscribers won't have access to the extensive archive of your earlier content. Curate a few of your most well-liked articles or newsletters for your first email to a new subscriber. 
  • Offer a discount or a special deal. Businesses frequently provide a promotional discount, such as 10% off their first order, to entice website visitors to join their email mailing list. Use your welcome email to fulfill that promise in this situation by giving them a discount code and perhaps assembling a list of items they can splurge on. Alternately, utilize surprise to your advantage by offering unanticipated discounts to new subscribers to your email list. 

Bushbalm, a firm that creates a range of natural skincare products, offers a discount to website visitors who subscribe to its mailing list. It offers a brief special deal for new members in its welcome email. 

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New subscribers to Bushbalm receive a welcome email with a coupon code. 

📍 Set an intention for your welcome email that serves your business goals rather than wasting your first opportunity to connect with a subscriber. Let’s continue!

Steer clear of no-reply email addresses 

Email marketing presents an opportunity to establish a strong rapport with customers because it has access to the inbox of subscribers. Your choice of email address could affect this connection. Using a no-reply email address is not recommended for email marketing. Choose a real email address that readers may reply to instead. The two are different in the following ways: 

  • An email with a no-reply policy. Incoming emails cannot be received at this kind of email address. They frequently take the form noreply@company.com. Avoid using them for regular emails to subscribers but use them for transactional emails (such as password resets, confirmations of purchases or shipments, etc.). 
  • Legitimate email address. Incoming emails can be received at this kind of email address. They frequently have aliases attached to them, like leslie@company.com or hello@company.com. This is a wonderful choice for sending subscribers regular emails. 

Keep an eye on the inbox at your company, and reply promptly to any emails that arrive. Set up your inbox such that it filters out out-of-office auto-responders and automatically forwards subscriber responses to your customer support professionals as your business expands. A personalized email stimulates interaction and comments from your newsletter subscribers 💬, which can benefit your business and increase email delivery rates. 

Make emails more personalized 

Personalize your emails to your subscribers to establish a connection with them and give them the maximum benefit. Addressing subscribers by name in emails using merge tags on email marketing platforms that dynamically add personalized information to your emails is one of the simplest methods to add a personal touch. But there are many other ways to optimize your emails besides this one. 

For your email marketing campaigns, choose an email marketing platform with strong email automation features so you can design emails that feel customized for every subscriber: 

  • Browsing emails on websites. If a website visitor subscribes and chooses to accept website cookies, you can send them emails based on their browsing history on your website if your email marketing platform interfaces with it. An automated email, for instance, may give them a couple of the goods they clicked on but didn't purchase in the case of an online store. 
  • Cart abandonment emails. Customers occasionally reach the checkout page without completing their purchase. Automated abandoned cart emails might remind them in their inbox and nudge them to make a purchase. 
  • Email offers for birthdays. Gather birthdays from email signup forms and use them to give promo codes to subscribers as birthday gifts. 
  • Emails educating customers about products. Send emails to customers once they make a certain transaction that will assist them in maximizing their most recent purchase. 

Sending "just in time" emails that give subscribers a tailored experience is made easier by personalization. 

Write in a conversational and informal style 

You want to present your company to customers in a polished and expert manner. In actuality, though, this might result in stiff formality that makes your communications appear impersonal and chilly. Instead, choose a conversational, informal tone for your communications

  • Keep your language simple. People frequently join email lists to receive knowledge from specialists. Expertise may be communicated, nevertheless, without resorting to needlessly convoluted language that alienates readers and makes writing difficult to grasp. Instead, use straightforward language. 
  • Employ contractions. Using contractions like "who's" and "there's" rather than "who is" and "there is" can help writing sound more natural. We frequently use contractions when conversing, thus it's a good idea to write in a conversational tone when sending emails 👍. 
  • Exclude acronyms and jargon. Insiders undoubtedly have a working knowledge of the jargon and acronyms used in their field. But not everyone who reads your emails will experience this. To avoid confusion, spell out acronyms completely and use everyday language. 
  • Speak as you would a friend or trusted advisor. Take on the tone you might use to advise a buddy as you write your emails. Be direct, honest, and fun at the same time. 

These minor adjustments may mean the difference between emails that are promptly archived and ones that are read all the way through by subscribers. 

Make sure your emails are succinct 

An individual sends and receives 121 business emails per day on average; the email you send to a subscriber is only one in an endless digital sea of correspondence. By keeping emails brief and to the point, you can increase the likelihood that they will be read

During Black Friday and Cyber Monday, Sundays, a furniture business sent out brief and to-the-point emails to promote their biggest sale of the year. 

Graphic 3

The recommended length for email copy, according to Campaign Monitor, is between 50 and 125 words. This is only a suggested length; you should experiment to find the right length for the target market for business your own. However, stay away from writing emails that are overly long and cause readers to abandon them midway through. Instead, be direct and make the message you're attempting to make clear to the reader, whether it's about a forthcoming special sale or the introduction of a new product line. 

Make email skimming simple 

Most of the time, people don't read an email word for word. Instead, when reading online, people frequently adopt an efficient F-shaped reading pattern, focusing first on the top of the text before scrolling vertically. Readers scan newsletter sendouts looking for key information to acquire a general understanding of what is being said. 

🤔 Your emails should be written such that readers may swiftly absorb as much information as possible. Here are some pointers for avoiding long blocks of text in favor of content that can be skimmed: 

  • Your paragraphs should be brief. Keep your message succinct, precise, and to the point by following the "one concept per paragraph" approach. 
  • Use lists and bullet points. Information that is organized into lists and bullet points (like this one) is easier to scan than sentences in a block of text. 
  • Include headers. Use engaging and educational headers to break up lengthier emails. 
  • Include graphics. To break up text and catch the reader's attention, use pertinent graphics or images, such as images of your items. 
  • Vital information in bold. Put that message in bold if your email has a main point, such as asking readers to complete a survey or announcing a partnership. 
  • Activate the CTA buttons. Use a colored CTA box and stand-out CTA wording to make it clear what action you want the reader to take. 
  • Allow some empty spaces. Without breathing space between lines of text, skimming is more difficult; use white space wisely to keep your email flowing. 

These straightforward suggestions can make your emails simpler to read and, as a result, help subscribers understand your message more quickly. 

Make subject lines stronger 

Only when a subscriber reads an email does the time spent creating an interesting and educational message count. Because of this, creating a title that stands out in a reader's congested email is crucial. Avoid tricks like using ALL CAPS, using too many exclamation points, or using too many emojis, and try these suggestions instead: 

  • Imagine you’re a copywriter. Even if an email subject line isn't a magazine ad or billboard, consider drafting a line that grabs attention and creates curiosity about the email's contents. 
  • Keep it brief. Your subject line is usually cut off after a certain number of characters in email clients. By keeping the subject line's character count low, you can communicate more in fewer words. 
  • Inform readers of what is coming. Do not be timid. Inform subscribers of what to expect when they open your email. 
  • Make it more urgent. Inform readers directly in the subject line if you are running a special pricing offer or if a discount is about to expire on your website. 
  • Create it in time. Holidays or other impending dates on the calendar might motivate activity. If you offer accounting services, notify customers when tax day is approaching; if you sell custom decorations, inform customers when Christmas delivery must be made. 
  • Remain original. Overusing words like "free" can decrease deliverability and cause readers to tune off. 

Consider a subject line that will encourage readers to click rather than open another email in their inbox

Think about the preview text 

The preview text serves as your subtitle if your subject line serves as your title. The preview text allows you a second chance to entice a subscriber to open your email, even though the subject line is what they see first. Avoid using preview text that automatically inserts your email's preheader or the first line. Customize your preview text instead, and pick a line that entices viewers to read the rest of what you have to say. Utilize the preview text to inform subscribers of what to expect in your email and persuade them to click and read it. 

Include a strong CTA 

💥 Call-to-actions (CTAs) are an excellent way to get people to take action in emails. Your emails should have CTA buttons to help make it clear what the reader should do. Your CTA wording should be brief (one to five words) and to the point, and your CTA button should be prominently displayed in your email so that readers can easily see it. 

Fable, a company that sells ecologically made dinnerware, utilized a clear CTA in a promotional email to direct subscribers to a deal on its website. 

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You can find out which offers are most appealing to subscribers and which messaging is most effective by monitoring the click-through rates (CTR) on your CTA across emails. 

Test your content with the A/B method 

The ability to test several versions of a single email and experiment with its content through A/B testing is a very useful feature offered by the majority of email marketing platforms. We highly suggest using this method for your email marketing campaigns.

This is how A/B testing functions: 

  1. A portion of your mailing list (for example, 100 out of 1,000 subscribers) receives one version of your email (version A). 
  2. A distinct segment of your email list (for example, 100 out of 1,000 subscribers) receives version B of your email. 
  3. One of the two emails eventually "wins" based on performance measures like open rate, click-through rate, or another parameter you specify within your email marketing platform. 
  4. The remainder of your email list (800 or 1,000 subscribers, for example) will receive the email chosen as the winner. Either an automatic or manual process can be used. 

You can compare several components of your email campaign using A/B testing to see which is most effective. The various components you can test with an A/B test are listed below: 👇

  • Headline.
  • Preview text.
  • CTA button. 
  • Images.
  • Copy.

Even while A/B testing can be a successful method, small businesses may not have the time or resources to devote to creating numerous emails. Test the basic elements of your emails, such as the headlines and preview text, first. As your email marketing approach develops, think about testing additional email functions as well. 

A/B testing is a great practice for email marketing since it enables you to test your hypothesis. You can experiment if you believe that a shorter email will perform better than a lengthier one. You can let your subscribers determine if you think that posing a question in a headline would result in a higher open rate than a statement. You will come closer and closer to the winning formula that works best for your business by A/B testing various components of your emails over time. Even so, be sure you're measuring the appropriate thing. Email testing is useful. Even if measures like open rate and click-through rate are useful to understand, it's more crucial to understand how well your emails perform against objectives like converting customers into subscribers. 

Opt for audience segmentation 

When compared to other marketing channels, email marketing has several advantages, including the ability to send customized emails through audience segmentation, resulting in campaigns that are more precise and targeted. 

Instead of sending general emails to your entire list, you can send pertinent updates to different segments of your mailing list (for example, four segments of 250 subscribers each) by gathering crucial information about subscribers when they sign up or by creating different segments based on email or website activity (e.g., one segment of 1,000 subscribers). 

✅ There is evidence that segmented campaigns are more successful than non-demented marketing, according to short email research by Mailchimp that included 2,000 users that sent segmented emails: 

  • Compared to non-segmented campaigns, openings were 14.31% higher. 
  • Clicks were 100.95% more than in non-segmented campaigns. 
  • Fewer subscribers than non-segmented campaigns by 9.37% 

Here are some possible methods for segmenting your email list: 

  • Based on the available demographic data, such as location, age, or gender. If your business sells clothing for both men and women, you can send different emails with information about your products tailored to each group. 
  • Based on stated content preferences. During the sign-up process, a furniture business that sells things for kitchens, living rooms, dining rooms, and bedrooms can ask a website visitor what content they are interested in. 
  • Depending on the email frequency requested. If you produce a lot of email material, you can segment your subscribers into groups like "bi-weekly," "weekly," or "daily" based on how frequently they want to receive your information. 
  • According to webpage usage. You can send specific reminders and prompts based on when an email subscriber last visited your website or what they looked at while there. 
  • Based on previous purchases. Create client segments depending on the products they've purchased to enable you to send follow-ups for feedback or material specifically geared toward the product. 
  • Based on email interaction. Platforms for email marketing typically offer data on opens and clicks from subscribers' interactions with your emails, which can be utilized to construct segments. 

This procedure is easy to use and automated thanks to many email marketing tools. The finest content for segmentation, meanwhile, is dense and time- and labor-intensive to produce. You may gradually refine and target your email messages as your company expands and your email marketing strategy is expanded. 

Provide easy access to your emails 

Unbelievably frequently, blindness and visual abnormalities like color blindness occur. You can improve the accessibility of your emails to a wider range of readers, including those with visual impairments or those who prefer to read your information on an e-reader, with a few simple changes. Although web accessibility (also known as a11y) is a large topic, the following pointers can assist you in making the emails you send accessible to as many people as you can: 

  • Use the alt text for the image. Images should include descriptive alt text. 
  • Make your anchor text significant. When using hyperlinks, stay away from utilizing anchor text like "click here" and instead use descriptive content. 
  • Make your emails only accessible via the keyboard. Check to see if readers who don't have access to a mouse can navigate your email using just their keyboard. 
  • Embrace dark fonts. The easiest font colors to read are typically black and dark gray. 
  • Employ the power of contrast. To make sure your information can be easily read in an email, try putting your color choices through an online contrast tester. 

You can share information about your company with additional subscribers by adhering to these rules. 

Mobile-friendly design 

The appearance of marketing emails on mobile devices is sometimes overlooked because they are frequently created and altered on desktop computers. 📱 Given that mobile clients account for 41.6% of email opens, it shouldn't be. Fortunately, there is a simple solution for this: test your email before sending it and see how it displays on a mobile device. 

The food startup Partake produces colorful emails that look beautiful on all platforms and are gluten-free, vegan, and allergy-friendly. 

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Choose email marketing systems with responsive design templates that look fantastic on desktop, mobile, and tablet computers. 

Establish a regular cadence 

Your email cadence is different from your email content. Decide the frequency and time of your sendouts as part of your email marketing plan. There is a wealth of information on how frequently and when to send marketing emails, so it may seem like a complicated undertaking. However, it is debatable that many of these cadence-based differences in open rates and click-through rates are negligibly minor. 

  1. Frequency. According to MailerLite, the median open rate was 40.33% for monthly sendouts and 37.67% for emails delivered more than seven times per week. Emails sent more frequently than seven times per week got a click-through rate of 16.67%, while monthly emails saw a median click-through rate of 14.29%. 
  2. Timing. According to Campaign Monitor, Saturday had the lowest open rate at 17.3% and Friday had the highest open rate at 18.9%. Additionally, Fridays had the highest click-through rate (2.7%) while Saturdays had the lowest (2.4%). 

Consider it this way: you've received a golden ticket from an opt-in subscriber: their email address. Therefore, refrain from abusing their inbox or using strategies like email blasts.

In the end, various factors, including your business offering and the industry you operate in, will determine what performs best with your subscribers. Timing is generally less crucial than other components of your emails you may test, according to Campaign Monitor's research, which indicated that the best open rate was only 9% better than the worst. Prioritizing consistency as an email marketing best practice will eventually be the most effective email strategy to determine what results in the maximum engagement from your subscribers

Make your email marketing plan data-driven using analytics 

Make data-driven decisions regarding your email marketing strategy using analytics. You can modify your sendouts to increase reader engagement by paying attention to the email marketing analytics across campaigns. 💪 The following metrics are important to monitor: 

  • Open rates. how many subscribers open your emails?
  • Click-through (CTR) rates. the proportion of subscribers that open your email newsletter and then click on a link. 
  • Unsubscribes. how many subscribers open your email newsletter before choosing not to receive it?

To see how you stack up against email marketing benchmarks and whether there is space for adjustment and improvement, compare the statistics from your campaigns to those benchmarks. Although it's beneficial to be aware of these figures, do not overestimate their significance. A good open rate or click-through rate, in the end, is higher than it was the day before. 

Include share options in the distribution 

Create sharing options in your newsletter so that readers may forward them to their friends. In addition to encouraging subscribers to forward emails to their friends, family, and followers via the share buttons in your emails, you may encourage readers to do so as well. You can activate the following sharing options on many email marketing platforms: 

  • URL for the campaign.
  • Share button for Facebook.
  • Share on the Twitter button. 
  • Share on the LinkedIn button.

Enabling URL and social sharing can expose your emails to a new audience, aiding in their discovery of your company and possibly encouraging them to subscribe

Increase your subscriber base with lead magnets 

Using lead magnets is a good way to get website visitors to join your email list. Providing a free resource in exchange for contact information is known as a lead magnet (e.g., email address, name, phone number, demographic details). An organization that sells productivity journals, for instance, might have a lead-magnet pop-up on its website that offers a PDF resource for annual planning in exchange for an email address. 

Encircled, a slow fashion company specializing in eco-friendly clothing, asks website visitors to complete a survey to receive their fashion profile, encouraging them to join their mailing list. 

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Lead magnets, like the answers to a quick quiz, may be quite effective marketing tools, and Encircled uses them to get people to join up for their mailing list.

You can test the following lead magnet types: 

  • White paper, book, or guide.
  • Worksheet.
  • Infographic.
  • Webinar.
  • Template.
  • Checklist.
  • Email course.
  • Quiz results.

🧲 Lead magnets provide you the opportunity to serve someone from the very first email you send, in addition to expanding your list. By giving subscribers a favorable first impression, you can quickly generate interest in your products and brand loyalty. Additionally, you can use the data you gather from a lead form to segment your email list and give subscribers a more individualized email marketing experience.

Consistently purge your email list 

Even though building a sizable list of email subscribers can be beneficial, in the end, subscriber count is a vanity metric—a set of numbers that looks great but has little bearing on your company's profitability. 

Email marketing analytics like open rates, click-through rates, and conversions, on the other hand, is far more illuminating. In contrast to a list of 10,000 subscribers with a click-through rate of 1%, a list of 5,000 subscribers with a click-through rate of 5% will bring more visitors to your website. An engaged list can also increase your delivery rate by lowering spam complaints and unsubscribes. 

To keep an engaged list, it is worthwhile to either try to re-engage them or remove them from your list if a sizable section of your subscriber base hasn't interacted with your material in months. 

  • Reactivate dormant subscriptions. To find inactive subscribers, use the capabilities in your email marketing software. Create a drip email re-engagement campaign from there or send them an email asking them to indicate if they want to remain on the list. 
  • Delete list members from it. Remove email subscribers who refuse to react to a prompt for indicated interest or who remain inactive despite repeated attempts to engage them. 

Additionally, a lot of email marketing systems provide volume pricing, whereby they charge you according to the number of subscribers you have. Cleaning your list frequently will assist you to save money that can be used toward other areas of your business while also keeping your list active. 

Make unsubscription simple 

🧐 No matter how hard you try, not every member of your mailing list will find your emails exciting, interesting, and energizing. A portion of the people on your email list will unsubscribe, probably after you send them an email. However, as was previously mentioned, your subscriber count is not the figure you need to focus on the most. The long-term benefit comes from uninterested or disengaged readers unsubscribing. To discourage subscribers from unsubscribing from your mailing list, avoid the following email unsubscribe strategies: 

  • Having no button to unsubscribe. This not only violates anti-spam regulations like GDPR, but it also offends subscribers and damages your brand. 
  • Covering up the subscribe button. Avoid using unethical marketing strategies, such as making the unsubscribe link white to make it more difficult to spot. 
  • Asking people to unsubscribe by email. A single or two-click process should be sufficient to unsubscribe from an email list. Don't send subscribers an email asking them to unsubscribe from a list. 
  • Requesting comments before unsubscribing. It shouldn't be necessary to complete a survey to unsubscribe from a mailing list. While it's acceptable to inquire as to the reason for a reader's departure, this should happen only after the subscriber has been unsubscribed. 

If joining an email list is the equivalent of consenting to marketing, then unsubscribing is the opposite. To comply with the law and make a good impression, you should make this process as simple as possible with a prominent Unsubscribe button in the footer of each email you send. 

FAQs about email marketing best practices 

What best practices exist for email marketing? 

The broad rules that organizations should follow when sending emails to mailing list members are known as email marketing best practices. Any long-term email marketing strategy must be based on the best practices for email marketing. By implementing these best practices, businesses can create email campaigns that engage customers, increase traffic to their websites, and keep their email marketing strategies in line with anti-spam regulations like GDPR. 

What are some instances of email campaigns’ best practices in email marketing? 

Best practices for email marketing include employing double opt-in email sign-up, sending a welcome email, avoiding no-reply email addresses, customizing emails, A/B testing your email content, audience segmentation, optimizing your sends for mobile email clients, and cleaning your email list. 

What benefits may B2B email marketing best practices offer my company? 

Utilizing best practices for email campaigns and emails that are sent, opened, and interacted with by your subscribers. By using these principles when creating emails, you may encourage readers to get familiar with your brand, believe in your goods, and be interested in your services. 

What are some methods I ought to eschew while emailing subscribers? 

Single opt-in email sign-up, buying third-party email lists, sending personalized emails, and maintaining a large but inactive list are just a few of the email marketing blunders to avoid. You may prevent sendout blunders that lead to readers disengaging or unsubscribing from your email list by adhering to email marketing best practices.

Wrapping up

We want to congratulate everyone who made it to Q4! We wish you great success and smooth operation with your email marketing efforts. We believe that these email marketing techniques will enable you to ace this test during the final four months until the end of 2022. 

If you’re still wondering about “How to market with email?”, our Folderly guide can explain the details and help you effectively begin your first outbound campaign if you want to strengthen your email marketing or are intending to start with outbound in 2023. See it for yourself, then let us know what you think.

Vladislav Podolyako
Author:
Vladislav Podolyako
Founder & CEO
Vlad’s decades of entrepreneurial wisdom and business building experience have allowed him to successfully mentor a diverse group of business owners, entrepreneurs in growing their companies. A recognized expert in the areas of transforming organizational culture and leadership development, B2B Sales, Marketing, spent more than 10 years building technology products, with a background in communication networks and electronic device engineering.

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