To ensure their email marketing efforts are successful, businesses need to take care of many aspects. From having a secure email delivery service to leveraging the power of top digital marketing tools, there's a lot to consider when it comes to running an effective email campaign. Doing it successfully requires more than just sending a few emails out into the world—you need to run A/B testing, optimize team collaboration and campaign performance, check data analytics, and more.
With so many options for email marketing online tools available, it can be hard to know where to start. We’ve done some of the legwork for you and found the best email marketing tools and software available in 2022!
44 best email marketing tools for your business
Below, we’ll cover the best tools for email marketing and list a few examples of each. Keep in mind that many online email marketing tools do more than one thing. You will see that SendinBlue and AWeber are email senders, but both also offer bulk delivery and email testing tools.
Table of contents:
- Most popular email service providers (ESPs)
- Email sender software
- Email marketing for delivering bulk emails
- Email tester software
- Email organization software
- Email tracking software
- Email monitoring software for business
- Email design tools
- Email protection tools
- Transactional email tools
✉️ Most popular email service providers (ESPs)
Email service providers (ESPs) have the technical resources that enable you to send and receive emails. The key factor for ESPs is their ability to handle large volumes of email traffic. In addition to this ability, ESPs can also help with overall deliverability (making sure your email lands in subscribers' inboxes instead of their spam folders).
For many people, Gmail, Yahoo, and Outlook are go-to ESPs that are widely known and free of charge with a barrage of useful features. However, there are better providers in terms of email marketing efforts, deliverability, and security.
GMX is a free email provider with professional-level features that allow you to send large attachments (up to 50MB) with your emails and store them for as long as you want. With its 1GB of file storage and support for both IMAP and POP protocols, GMX also offers 65GB of email storage, which is enough to store years' worth of emails, tools to organize your messages, and file-sharing options. Unfortunately, it lacks two-factor authentication, a conversation view, and an RSS reader.
Ideal for small businesses, Zoho Mail is a cloud-based email solution that’s capable of migrating data from other email service providers and connecting to the other Zoho tools. For security, Zoho Mail provides biometric authentication, 2FA, end-to-end encryption, spam protection, and a password manager. Feature-wise, the app has drag-and-drop inbox organizing, advanced filtering, conversation views, and multi-level folders.
Pricing: Plans start at $1 for 5GB/m/user. Up to 5 users can use it for free. For $0.90 per month, attachment size increases up to 250 MB, and for $3.60 up to 1GB, plus 50 GB inbox storage space per user.
As an email service, AWeber offers a drag-and-drop editor and a pre-made template library as well as an option to create templates from scratch. AWeber’s automated API integrations easily connect your email account to your marketing platform or CRM.
Pricing: AWeber offers a free plan with 3,000 sales/m. $16.15/m is the price of the Premium plan (billed annually).
ProtonMail is one of the most secure email services that has won accolades for its commitment to privacy. It has a strict no-logs policy, address verification, full support for PGP email encryption, and elliptic curve cryptography. Customer data is encrypted client-side before reaching ProtonMail's servers. The company does not track or log your sessions or require any personal information at sign-up. Self-destructing messages are also supported.
Pricing: In the free plan, you get 500 MB of storage and 150 messages per day. Starting with €5/m the number of features and storage grows (5GB storage, 5 email addresses, 1,000 messages per day). For all plans, ProtonMail provides under 25MB attachment size and no cloud storage. It makes the use of third-party cloud storage and other apps inevitable.
📤 Email sender software
Email sender software, also known as an email client, is an application that enables users to access their emails. Some email service providers are email clients too, for example, Gmail, Outlook, and Yahoo, but not necessarily. Email clients are web programs that are responsible for message composition, encryptions, and more. Some email clients require downloading and installing on a computer desktop while others are cloud-based.
As a web-based email marketing platform, SendInBlue rightly belongs to the best email marketing tools. The platform has the function of creating and sending emails, SMS messages, and push notifications among its functions as well as landing pages and forms, integrations with CRMs and analytics tools, and A/B testing. The program offers a drag-and-drop editor, detailed reporting, a fully customizable template library, the ability to build an email list from scratch or import contacts from third-party sources like Facebook or LinkedIn, and more.
Pricing: A free plan gives 300 emails per day; paid plans start at $25 and have no daily sending limit.
The Mailbird Business email client supports a diverse range of third-party apps and services, such as WhatsApp, Google Docs, and Dropbox. The app supports Gmail and other email providers, as well as Facebook, Twitter, and Slack, among others. This integration makes for a more streamlined workflow that business users will appreciate. However, it is missing support for custom filters or rules to organize your inbox.
Pricing: There is a free tier; paid plans are available as the subscription-based MailBird Business or a one-time lifetime license.
Taking security very seriously, Inky uses AI and ML algorithms to identify phishing attempts by scanning email content. The company claims that Inky will be able to protect your organization against more than 99% of known phishing attempts, plus it integrates with many other email clients so you don't have to switch over completely!
Inky also offers unique features, like the ability to create custom rules for different kinds of emails—or even specific senders—so you can customize your experience based on what works best for your organization's needs. You can also set up whitelists so that specific domains are always allowed through; this makes sense if you receive a lot of emails from one person or company who might not have created the best email address!
Pricing: Available by request as a subscription with volume discounts. A free trial is available.
Hiri is a premium email client that supports Microsoft email services. The dashboard shows you at a glance how many unread emails you have and when you should check them again, as well as a feature that alerts you when it's time to check your inbox again. The Compose window has no fancy formatting and includes the subject line at the bottom so users don’t forget to add it and can easily sum up the content of their email.
Pricing: With a 7-day free trial available, a lifetime version costs $119 and an annual subscription is $39.
Thunderbird is Mozilla’s free email client with vast customizable options that allow users to enhance their security, privacy, and personalized experience. Thunderbird is an application that requires installation, so if you’re used to could-based apps, you may find it a tad cumbersome.
📬 Email marketing for delivering bulk emails
Although you can always use ESPs as email marketing tools if your sending volume is low, in case of mass email blasts using bulk email senders is highly recommended to prevent your email accounts from being shut down. However, if you regularly need to send emails in bulk and don’t want to worry about whether or not your account will be suspended or banned for sending too many emails, you need to use bulk email software. Then you won't have to worry about the technical aspects of setting up and maintaining an email server—trusted bulk email software will take care of all that for you. We already discussed AWeber and SendinBlue, which have bulk emailing among their features. And here are stand-alone bulk email senders.
SendBlaster is ideal for sending emails in batches rather than individually. A built-in autoresponder makes it easy for recipients to reply back to you and an unsubscribe link can easily be added. Other features include basic templates, an HTML editing mode, an email tracker, and a spam check.
Pricing: SendBlaster offers a lifetime license starting at $129.
The bulk email option is available even in a free version for up to 2,000 contacts. Also, MailChimp offers A/B testing of campaigns, contact management, and message scheduling.
Pricing: Pay-as-you-go plans start at $10.30 for up to 50,000 contacts.
A free trial will show you how easy it is to use this mass email sender software, even for email marketing beginners. You can personalize, edit, test, and preview your emails. Thunder Mailer features enable you to manage your blast campaigns and monitor their delivery.
Moosend offers unlimited emails in its free version alongside Reports & Analytics. Overall, Moosend is among the most popular B2B email marketing tools because of its personalization, email automation, advanced filtering, and list segmentation options.
Pricing: For $10/m you get landing pages, phone support, and transactional emails.
EmailOctopus is an email client that includes integration with Amazon SES transactional email service to send out bulk emails. The service is cost-effective and highly reliable.
Pricing: The free plan offers up to 10,000 emails monthly for 2,500 subscribers. Starting at $20, the Pro plan can send up to 50,000 emails monthly for 5,000 subscribers.
📊 Email tester software
While choosing among the top email marketing tools, make sure the software of your choice has email testing functionalities. Email tester software allows companies to edit their email campaigns and preview them before sending them to recipients to make sure everything is on par. This software checks for spelling, grammar, formatting, design, and coding errors in an email before it is distributed. While this takes place in a simulated SMTP server, the user can still access their inbox for editing purposes.
From the marketing email tools under examination, Sendinblue and AWeber test emails for errors, provide analytics, and optimize for success. For a wider selection of testing tools, here’s our top five.
With Litmus' built-in testing tools, you can see how your emails look on various email clients and mobile devices—even if they're using a different email client than you are. You can even test your emails with Litmus' Email Analytics tools to see how recipients interact with your messages.
Pricing: Get started for free and continue with Basic for $79, Plus for $159, or Custom tailored to your needs.
Email on Acid
As a flexible email pre-deployment platform, Email on Acid’s testing functionality enables you to check how your email will render in more than 70 different clients and devices by sending a text message from your ESP email directly to your Email on Acid account. With Email on Acid, you can edit your email code and see changes in real-time and check out email analytics.
Pricing: Try it for free and pay monthly starting at $74.
As an AI-based platform focused on testing email deliverability, Folderly is a tool that also offers spam testing, measures campaign performance, and performs email analytics. Being able to skillfully mimic human behavior, Folderly warms up your mailboxes and helps with email marketing on par with the best online email marketing tools.
Folderly pricing: After a 7-day free trial, choose between Cold Email Outreach (B2B) at $160/m/1 mailbox and Inbound Email Marketing (B2C) at $8,000/month for 1-3 million emails.
Glock Apps is a service that tests how emails are delivered to inboxes. It allows users to determine and fix possible deliverability problems before sending the message, and it offers detailed reports on how the email is placed across major ISPs, which Gmail tabs the email ends up in, and which ISPs block messages.
Pricing: With a free trial allowing for 3 email spam tests and 10,000 DMARC messages, try a $59/m plan with 3,600 email spam tests and 1.2 million DMARC messages.
Mailtrap is a testing tool that allows developers to preview email notifications without sending them to the real users of their applications.
Pricing: A free version is available. But if you’re a business, try a $49.99/m plan with a dedicated email address and higher rate limits.
🗂 Email organization software
To prevent messages from flooding their inboxes, businesses use email management software that handles a large volume of customer, business, or internal emails. The software prevents professionals from missing important emails or leaving them unresponded by tracking the progress of every message from reception to the response sent. From the best online tools for email marketing already mentioned, MailBird, Zoho, and Gmail have commendable email management features.
ProProfs Help Desk
This is a free tool that offers a bunch of shared inboxes easily accessed from the dashboard and a personalized signature with active links. Chatbots and automated email surveys are available.
Pricing: Free, or $10/user/month and $15/user/month
This is a Gmail-based tool that helps distribute workload equally among team members and allows collaboration on support emails that isn’t visible to clients. The tool organizes emails with tags, creates custom reports, and connects with other tools.
Pricing: Paid plans range from $12 to $57/user/month
In addition to collaborative modes and shared inboxes, the tool offers useful contact information, customer feedback, ticket history, and more.
Pricing: There are two paid plans: $20/user/month & $35/user/month
When using this software, professionals manage their correspondence from one unified inbox that allows effortless internal collaboration and creates rules of automatic email re-routing.
Pricing: Prices start at $10/month
This tool enables multichannel conversations via email, social media, phone, and chat. From an intuitive dashboard to canned email replies, Groove offers email management features and functionality to boost your performance.
Pricing: Give it a try at $12/user/month
📮 Email tracking software
Many email marketing software tools have a tracking option. HubSpot, Salesforce Pardot, Zoho Campaigns, Cirrus Insight, and AWeber have a built-in email tracker that helps marketing teams see which emails are opened and clicked through. As for stand-alone tracking tools, here are the top six.
With the three great features of tracking, reminders, and scheduling, Right Inbox, a Gmail extension, enables you to see who reads and clicks your emails and how many times. You can also set reminders for yourself, set up automated follow-up emails, and schedule messages to be sent later. The "sequences" feature helps create an automated drip sequence of follow-up emails that are triggered based on whether a recipient opens or clicks an earlier message.
Pricing: The free version includes 5 emails to track and 10 emails to send later. The unlimited plan costs $7.95/month if billed monthly.
As a cold email outreach platform, SalesHandy has free email tracking and scheduling functionality for Gmail (for Outlook users, these functions are available in paid plans). SalesHandy’s desktop email notification software provides real-time live updates on all email activity and the ability to save email templates while on the go.
Pricing: SalesHandy’s free unlimited email tracking is available for Gmail users. Paid plan starts at $9/month.
If you don’t need sophisticated analytics and multiple functions and just want to track email opens and clicks, use this simple and free Chrome extension. Mailtrack will automatically add a checkmark next to any email you’ve sent, and another checkmark beside it when it’s opened by the recipient. Mailtrack Pro offers daily reporting, reminders, and signature removal.
Pricing: In paid plans, users get email support, full tracking history, mail merge, and link tracking for €1/m, and group emails individually tracked for €2.49/m.
MailTag, a simple Google Chrome extension, tracks when and where your emails are being opened and which links within those emails are being clicked. The tool has an updated scheduling feature so that you can now track the performance of your scheduled emails. The ping feature will send custom-made automatic follow-up messages based on your preferences.
Pricing: $12.99/month if billed monthly. A free trial is available.
As a web-based bulk marketing service, AtomPark Software has the Email Tracker feature to monitor email campaign performance and compile data statistics. AtomPark’s tools are designed to make a profit from your mailing list by helping you get rid of restrictions on parsing, verifying, and mailing your leads and customers. It has the subscription manager, email extractor, and email finder features that allow users to manage mailing list subscriptions, verify contacts, and scope the web for new leads.
Pricing: Try the tool for free.
MailTracker by Hunter
MailTracker is a free app developed by Hunter.io that lets you know when someone opens your email, when they click through it, and the type of device (computer, mobile, or tablet) used to open the emails. When installed as a Chrome extension, tracking is enabled and check-marks will inform you of your email progress as the tool has an email finder and email verifier features.
📑 Email monitoring software for business
Even if your company uses project management software, using an email monitoring tool will give you insights on how to optimize your team’s collaboration, share workload, and communicate more effectively.
Through the integration with Gmail and Outlook, this tool does all-around tracking of the team’s email inboxes, illustrating the data with reports and visuals.
Pricing: Try for free and pay to start from $5/month.
With a focus on productivity and efficiency, this Gmail-based tool enables automatic notifications and other features to pause or activate your inbox when it’s needed.
Pricing: Alongside a free version, the prices range from $4.98/month to $49.98/month if billed annually.
The email monitoring functions of Gmail-based Gmelius were developed specifically with salespeople in mind. If you choose this tool, you will be able to automate and view incoming messages as tasks.
Pricing: After a 14-day free trial, pay $12/month for the Starter Pack.
This is a plug-in that enables professionals to reply to multiple threads and messages at once.
Streak is a powerful sales tracking tool that can help you keep track of your email correspondence, split long threads into different sections, create and send email templates, and monitor your sales pipeline. It’s perfect for salespeople who spend most of their time communicating via email.
Pricing: It’s free in its basic form and $19/m or more in paid plans.
💌 Email design tools
It’s not uncommon for marketers and sales professionals to place a lot of emphasis on the beauty and elegance of emails that they send to their clients. In such a case, the email marketing automation tools of your choice need to have responsive email editors without any cumbersome HTML code. Many tools for email marketing know what marketers need and offer rich template libraries and built-in image editing; for example, AWeber and Mailchimp do. Let’s take a look at other email editors on the market.
Abbreviated from The Best Email Editor, BEE offers a collection of pre-built responsive email templates, structural email elements, and built-in content. In BEE, it’s also possible to send HTML emails and images.
This drag-and-drop email builder offers an embedded photo editor, HTML email editor, and a library of content structures and interactive elements.
Pricing: With a free version available, the prices range from $15 to $95 if billed monthly.
In addition to a template library and HTML editor common for all software of this kind, this WYSIWYG email builder also offers content management and collaboration options. You can preview your messages and protect email designs by sealing all elements in place.
Price: Alongside a free version, the Premium plan costs $20/m.
An online email template builder, Postcards is not as flexible as other tools in the same category because you can use only pre-designed blocks. In the free plan, users can’t use two free headers or two CTAs. However, a license offers 900+ Google fonts.
Pricing: With a free demo available, a license costs $15/month.
Topol’s drag-and-drop editor easily integrates into your CRM, email marketing tools, and website to create beautiful messages, collaborate, or embed an editor.
Pricing: A free version is available; a 14-Day free trial is available; a monthly plan is $10.
🔐 Email protection tools
Email protection programs need to balance the tool’s security against malware and phishing scams, user-friendliness, and range of functionality.
SolarWinds Identity Monitor
As a comprehensive email protection tool, SolarWinds offers leaked data notifications, data exposure monitoring, and suggestions to reset compromised passwords.
Pricing: A free trial and a free version are available.
Proofpoint Email Protection
From Security Awareness Training to Digital Risk Protection, this tool provides multilayered security, but the interface is far from being user-friendly and requires some training.
Pricing: The standard pricing begins at $1.65/month.
Mimecast bases its advanced threat protection, secure messaging, and data leak protection on a cloud-based system, which can be less secure than other security approaches.
Pricing: Quotes are available by request.
Barracuda Total Email Protection
This is an advanced enterprise-level security solution that offers all-encompassing email protections. The tool simplifies email protection with a one-stop solution for basic spam blocking, backup, archiving, encryption, and email filtering, which makes no need for other integrations.
Pricing: Quotes are available by request.
📨 Transactional email tools
Transactional email software refers to a program that sends emails in response to actions taken by recipients, such as creating a new social media account, making an e-commerce purchase, or subscribing to a newsletter. Sendinblue and Moosend have transactional functions.
As a cloud-based bulk and transactional email-sending service, Amazon SES is a very affordable solution with Pay-as-You-Go pricing.
This tool’s transactional email features guarantee high deliverability rates and ample customizable options. With their free plan allowing only 100 emails/month, Postmark charges $10 for 10,000 emails.
Mailgun is, first of all, an email delivery platform, so it provides solid SMTP and API. Other advanced features enable users to schedule and track emails. Pricing: Don’t rely on Mailgun’s free plan as it’s extremely limited. The service uses Pay-As-You-Go pricing.
Netcore Email API (formerly Pepipost)
If you need to send a steady flow of updates, newsletters, notifications, and the like daily, Netcore Email API is the service for you. Pricing: After trying Netcore for 30 days for free, pay a sliding scale starting at $25 for 150,000 emails.
This tool’s transactional features offer 99.9% uptime reliability, high rates of email deliverability, and real-time data analytics. Pricing: Start for free and then send from 50,000 emails to 100,000 emails/month for $20/month to $30/month.
Choosing your email marketing automation tools right
As you can see, there are more than just the top 10 email marketing tools. Marketing and sales professionals can choose from dozens, if not hundreds, of email marketing best tools that focus on different features. ❗️ From all-in-one marketing platforms to stand-alone tools, your martech stack should have all you need to make your email campaigns outstanding.