No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.
What do you expect to happen once your email reaches your recipients’ inboxes. Opens? Clicks? Replies? All these activities are encompassed by a single term “email engagement”. Can it be managed? Of course, this post will show you how.
Are you satisfied with your average email open rate? Do you feel like it should be bigger? Don’t waste your time on a guessing game! Use industrial benchmarks and some smart advice for email marketing pros to skyrocket your email opening rates!