Do All Email Deliverability Tests Perform the Same Actions?

Vladislav Podolyako
Mar 09, 2021
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Our inboxes are constantly bombarded with numerous incoming messages, each trying to catch our attention. Modern people exchange 281 billion emails on a daily basis, so it is quite challenging to get through to potential clients.

Quality leads are more precious than gold nowadays, so it is essential for any company to maintain sufficient delivery rates.

Developing the right approach to nurturing your customer base will help you to avoid financial losses associated with missing crucial contacts. Email spam testing will help you find out how many messages managed to reach your prospective clients’ inboxes. It will also show what issues damage your digital reputation, making people mark your emails as “spam.” 

Did you know?

Poor email deliverability and low opening rates lead to failed connection opportunities. If you are puzzled why your messages end up in a spam folder, it's time to find out how to analyze and enhance the efficiency of your outreach campaigns. 

There are numerous email deliverability tests available today, each one with a core function. For instance, the tool can perform a domain health or sender data check. 

It is essential to choose a reliable service among a plethora of options. What’s even more important, your perfect tool is supposed not only to provide sublime technical analysis but also suggest as many recommendations as possible. 

The main problem is that there are too many tools performing similar functions and that they don’t offer complex solutions. Of course, you can use a bunch of separate services to examine different aspects of your campaign. However, it is much more convenient and comprehensive to use an all-in-one email deliverability test such as Folderly. 

How Folderly’s Email Deliverability Test Works

This all-in-one platform will conduct an audit of your marketing activities and reveal the most efficient strategies to improve your delivery rates. Not only does it analyze what went wrong, but it also offers actionable advice on how to improve the outcomes. This revolutionary mail checker will help you to increase email placing up to 99%. Thus, your messages will never get blacklisted again since they will provide you with comprehensive information regarding your engagement metrics. 

Folderly’s email deliverability test provides you with the following data:

  • sender score
  • performance
  • the reaction of spam filters 
  • results of email domain blacklist scanning 

The all-in-one platform provides an excellent resolution of the issues that hinder your email deliverability. By identifying the challenges and offering suggestions for improvement, Folderly can help your team to achieve brilliant transformations: 

Let’s dive into some of the benefits of Folderly’s email deliverability test.

Benefit #1. Assess your domain health

Folderly will perform a comprehensive domain audit focusing on the key indicators. They include synchronization with widespread email marketing tools and the individual characteristics of each inbox. A profound analysis will reveal significant issues that need to be eliminated. We’ll provide you with recommendations on how to weed them out and boost your email delivery rates.  

Benefit #2. Check multiple mailboxes

Create a Folderly account in a few clicks to perform a quick and professional spam test. First, you can add a limitless number of mailboxes and make use of our junk mail prevention panel. Second, apply your favorite tools and email services by integrating them with Folderly. You’ll be able to estimate the performance of your inboxes, find out about the issues, and deal with the problems by applying our suggestions. Our team experts will be right there to help you choose an appropriate strategy to reduce your spam score.

Benefit #3. Activate anti-spam bots

Once you’ve overcome major problems, you’ll need to keep your email deliverability at a high level. Folderly provides an army of extremely helpful bots to fight any issues that might get in your way. They will also guard your sender score, regularly letting you know about its current state. 

To sum up, here is a list of undeniable benefits that you will receive once you have registered your account in Folderly: 

  • Deep analysis of domain reputation 
  • Efficient spam prevention panel activities
  • Thorough IP address check to avoid blacklisting
  • Robust sender score protection
  • Comprehensive email deliverability analysis
  • Profound check of DNS settings 

Folderly is a powerful tool that will ensure remarkable maintenance of your email campaigns. You can also resort to additional services from time to time if you want to dig deep into a particular aspect of your marketing efforts. 

Supplementary Email Deliverability Testing Tools

We’ve picked a few useful online tools that will help you to acquire more information regarding the possible issues. Apply them to receive extra support while performing a deliverability analysis.

Supplementary Email Deliverability Testing Tools

Mail-Tester for a quick domain health check

If you have a dedicated IP address, it is crucial to know whether your inbox has been blacklisted somewhere. Thus, use Mail-Tester to check your email domain. If you find any issues, it will be easy to eliminate them as soon as possible. 

This free reputation score investigator will perform outstanding blacklist scanning if you simply send your email to the address it has suggested. You can also resort to an automatic service that will take from 1 to 2 weeks. No matter which way appeals to your case, you will get a comprehensive report after the domain reputation check.

Neverbounce to upgrade your contact list

Neverbounce to upgrade your contact list

Improve your outreach by enhancing the quality of your contacts via Neverbounce. It is as important as a profound website spam check, so get rid of any emails that compromise your domain. For instance, an invalid address can add to negative statistics. This tool will help you to maintain a 5% bounce rate or hit even lower scores allowing you to avoid spam filters. 

Although the modern software listed above is highly efficient, we recommend you manually revise your email copy. It also has a strong impact on delivery rates, so take some time to go through your content.

Branch to fix your untrustworthy links

Branch to fix your untrustworthy links

Finally, email providers tend to block messages with untrustworthy links. It is better to avoid them altogether, so if you want to include a link, make sure it is perfectly safe. Moreover, Folderly professionals often come across shortened links while checking email domains. Please keep in mind that generic URL shorteners negatively affect your delivery rates.

However, you can solve this problem with little to no effort by applying Branch. Unlike the above-mentioned services, it creates customized links based on your domain name. Therefore, the URL you’ll acquire won’t evoke any conflict with the delivery system. 

Want to gain a deeper insight into the mechanism behind email deliverability tests? 

We’ve provided the answers to your questions in our article, X Email Deliverability Terms Explained? Subscribe to our blog to examine the most effective strategies for growing your contact list and increasing your revenue.  

We firmly believe that our tips will help you to run highly efficient email campaigns and receive an impressive ROI. Don’t hesitate to start using Folderly today to facilitate your marketing efforts and get tangible results in the near future. 

Let’s recap the benefits of creating a Folderly account.

  • Firstly, your infrastructure will go through a profound analysis. 
  • You will also be able to see which issues deteriorate your email delivery rates. 
  • Furthermore, our team will provide you with informative instructions and actionable advice on how to eliminate all the obstacles on your way. 
  • Additionally, you will get a plethora of useful tips regarding further business growth by launching powerful email campaigns. 
  • Last but not least, Folderly will support you in all your endeavors. We will help you to prevent any issues and maintain your deliverability on a decent level. 

As a market leader, we regularly introduce new features at Folderly, so be prepared to fall in love with our software. We are eager to provide you with groundbreaking updates to improve your email deliverability test results. 

Vladislav Podolyako
Vladislav Podolyako
Founder & CEO
Vlad’s decades of entrepreneurial wisdom and business building experience have allowed him to successfully mentor a diverse group of business owners, entrepreneurs in growing their companies. A recognized expert in the areas of transforming organizational culture and leadership development, B2B Sales, Marketing, spent more than 10 years building technology products, with a background in communication networks and electronic device engineering.

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