Learn about mail exchange MX records, find out how to set them up, and use them to the full extent to improve your email deliverability.

How important is it to warm up your domain? As important as defrosting your meal before you eat it or stretching your muscles before heavy lifting. After all, domain health is a thing, and in this post, we’ll tell you how not warming up your domain can damage its state.

Imagine trying to open a business without certificates. Or go abroad without papers. Sounds silly, right? Well, so does email marketing without proper email authentication protocols. They aren’t as complicated as they sound, we promise!

Did you know that email deliverability and email delivery rate aren’t the same thing? If you did, great! If you didn’t, good thing you found this blog post.

High seasons mean lots of opportunities. So many offers, so many potential customers, so many juicy deals…and so many spam issues. Time to see how you can dodge them and go straight to engaging your prospects.

You have to watch out for innovative methods of building trust and improving your results. BIMI is the innovation that can give your email marketing a powerful boost while adding more credibility to your sender reputation. Let’s see how you can harness its benefits!

Time changes everything. It forces you to pick new strategies, discard Plan A in favor of Plan B… Sometimes, it even makes you rewrite a template you worked so hard on. But don’t let it make you afraid of changes. Change is good, especially when you are ready and have some template-refreshing tricks up your sleeve.

When you hear “a DKIM record check”, you think “Wait, isn’t that something my recipients do?” You’re right, they do the checking. However, you can still make it a more pleasant experience for them by validating your DKIM record yourself and staying confident about its quality.

So, you’re getting ready for your first campaign. The list of email addresses you got looks delicious. But…have you verified it? You may think that all the addresses are active and valid, but it’s not always true. This is why you might need a second look and a good mail checker.

No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.

Reputation is priceless. We work on it, we cherish it, we protect it. Domain reputation is no different in that regard, so let’s see what it’s made of and how you can work on it.

What do you expect to happen once your email reaches your recipients’ inboxes. Opens? Clicks? Replies? All these activities are encompassed by a single term “email engagement”. Can it be managed? Of course, this post will show you how.

Are you satisfied with your average email open rate? Do you feel like it should be bigger? Don’t waste your time on a guessing game! Use industrial benchmarks and some smart advice for email marketing pros to skyrocket your email opening rates!

Summertime is an opportunity to catch a break. Sales are slow, clients go on vacations…Why not let things go and relax? Because it can cost you your future campaigns. Heed these words of caution from Foldelry, so your summertime arrangements would work out splendidly.

Is it possible to generate several SPF records? The short answer is: No. The long answer is laid out in this blog post and will help you avoid lots of issues with your DNS records. So waste no time and dig right in!

As you continue building your email marketing campaigns, you keep asking yourself, “What can I do to improve my deliverability?” The short answer is “Monitor, check and personalize.” The long answer is outlined in this blog post!

If you’re reading this blog, you’re already interested in improving your email deliverability. So without further ado, let’s explore this term and the fields it covers.

Poor email deliverability leads to financial losses, so the Folderly test will help your business to identify major issues and fix them. Read our new article to find out how to get excellent feedback on your email campaigns and maintain high opening rates.

In 2021, Google is going to provide a number of essential updates. Thus, you will need state-of-the-art technology to maintain excellent campaign results. Investigate the most effective email deliverability tests in 2021 to select the right tool for you.

There are many things to take into account when exploring email deliverability. We suggest starting with the basics — our list of the core email deliverability terms is here to help you out.

Email deliverability is good to have but hard to get. It doesn’t mean that you shouldn’t even try. Read this blogpost to find about your steps to better, improved deliverability.