Have you ever wondered why marketers keep talking about IP address reputations? Doesn’t seem like that big of a deal, right? Well, Folderly knows what all the fuss is about for IP reputations and how to use them to your advantage.
In this piece, we explore the concepts of sender score and email reputation as well as their importance for marketers.
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IP reputation may sound difficult to many people. But do you know why there is so much fuss about it? Domain and IP reputations are actually underestimated yet very powerful tools in building a successful email marketing campaign and attracting new clients.
