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How Not To Mess Up Your Domain Warmup
How Not To Mess Up Your Domain Warmup

How important is it to warm up your domain? As important as defrosting your meal before you eat it or stretching your muscles before heavy lifting. After all, domain health is a thing, and in this post, we’ll tell you how not warming up your domain can damage its state.

Email Authentication Made Simple
Email Authentication Made Simple

Imagine trying to open a business without certificates. Or go abroad without papers. Sounds silly, right? Well, so does email marketing without proper email authentication protocols. They aren’t as complicated as they sound, we promise!

DKIM Record Check: Why Is It Important?
DKIM Record Check: Why Is It Important?

When you hear “a DKIM record check”, you think “Wait, isn’t that something my recipients do?” You’re right, they do the checking. However, you can still make it a more pleasant experience for them by validating your DKIM record yourself and staying confident about its quality.

Why Do You Need To Verify Your Active Email Address?
Why Do You Need To Verify Your Active Email Address?

So, you’re getting ready for your first campaign. The list of email addresses you got looks delicious. But…have you verified it? You may think that all the addresses are active and valid, but it’s not always true. This is why you might need a second look and a good mail checker.

What is a DMARC Record and Why Do You Need It?
What is a DMARC Record and Why Do You Need It?

No security measure is 100% spoof-proof. This is why you must deploy not one, but several email authentication protocols to ensure safe email communication. DMARC is one of those protocols and this blogpost explains why it’s a must-have for you and your email marketing.

Email Deliverability Tests to Watch in 2021
Email Deliverability Tests to Watch in 2021

In 2021, Google is going to provide a number of essential updates. Thus, you will need state-of-the-art technology to maintain excellent campaign results. Investigate the most effective email deliverability tests in 2021 to select the right tool for you.